How to validate eCom products fast (even if you have a low budget)

Hi {NAME}, It's fast to validate campaigns in the affiliate marketing world. > You get some offer recommendations from your affiliate manager. > You reverse engineer competitors with a spy tool to see what's working. > You "borrow" some landing pages. > And you come up with some angles to make the campaign your own. I've simplified the process, but you can go from idea -> traffic within a few hours. I'm not saying it's that easy to become profitable, but you can get a sense of the campaign's potential within a few days. Speed is important in the online world - the faster you move, the faster you learn. Many affiliate marketers have transitioned to the world of eCommerce in the past few years. In eCommerce, campaigns launches are slow. Idea -> validation can take months for some people. And there are more risks involved. If your budget is less than a few thousand bucks, you can’t afford the “throw shit at the wall until something sticks” method. What happens if you fail at an affiliate marketing campaign? 90% of the money that you lose is traffic costs. The advertiser takes on the risks of carrying inventory and fulfilling it for the customers. How does that change with eCommerce? In most cases, you have to take risks with holding inventory and fulfillment. If your supplier requires a minimum order quantity of $2,000, what happens if you’re unable to sell the inventory? You’re stuck with unsold inventory sitting in your garage. And not to mention the time and energy costs you devote. That’s why it’s so important to go through the stage of product validation—making sure people want to buy your product before you commit resources. Here’s one cycle I’ve seen people fall into. - Get excited over an idea for a product. - Spend thousands of dollars in inventory. They wait for one to two months for the products to arrive from China. - Spend a month building out their Shopify store and creatives. - Launch. Crickets. There’s barely even any “add to carts” in their Shopify dashboard! They wasted thousands of dollars in inventory, and several months of effort. Here’s the truth: You might have to go through and test 15+ products before you find your big winner. You can do all the research you want, but the market decides the winners. One mindset I have is to view campaigns as bets—each product you launch is a bet. The more bets you can place, then the higher the chances you have of winning big. You should be trying to validate your product in the fastest, and cheapest way possible. This gives you the ability to make more bets. And here’s the best part: your probability of winning increases with each bet you take. You’re leveling up with each launch. You’re learning how to negotiate better prices. You start understanding the ad platform more and more. You start figuring out which landing page style works the best. The most important thing is that you keep placing bets. Nothing guarantees success. You have to keep placing bets and stacking the odds in your favor. One book that influenced my thinking several years ago was [The Lean Startup](~/AAAHUQA~/RgRi5W8oP0UgY2Q5M2RkYmU5NzkyOGI2YWYxODMwNWNkYjcyNGI3MTlEUWh0dHBzOi8vd3d3LmFtYXpvbi5jb20vZHAvQjAwNVBSNDIySy9yZWY9ZHAta2luZGxlLXJlZGlyZWN0P19lbmNvZGluZz1VVEY4JmJ0a3I9MVcFc3BjZXVCCmEAKOoCYRBjj7hSG3RyaXN0cmFtYmFsZHdpbjkyQGdtYWlsLmNvbVgEAAAW3Q~~) by Eric Ries. Their framework revolves around speed and focusing it on the 80 / 20. Today I’m going to share some ways for you to validate your ideas faster and cheaper so that ultimately you improve your chances of success. Read: [a Step by Step Guide to Validating a eCommerce Product [With a Low Budget]](~/AAAHUQA~/RgRi5W8oP0UgNDgwZTQxZjA3NzYzOGY3NjA4YjExOWQwMzk2MDk1NjhEKmh0dHBzOi8vY2hhcmxlc25nby5jb20vcHJvZHVjdC12YWxpZGF0aW9uL1cFc3BjZXVCCmEAKOoCYRBjj7hSG3RyaXN0cmFtYmFsZHdpbjkyQGdtYWlsLmNvbVgEAAAW3Q~~) Let me know what you think. This one took a while to write! Talk soon,Charles You received this email because you subscribed at CharlesNgo.com. If you don't find these emails useful, feel free to [unsubscribe](~/AAAHUQA~/RgRi5W8oP4QUAWh0dHBzOi8vYXVzdHJhbGlzLmVvbWFpbDYuY29tL3Vuc3Vic2NyaWJlP2VwPTImbD1jMTQyYmU0NC1iN2QxLTExZWItYTNkMC0wNmI0Njk0YmVlMmEmbGM9ODU1YjA2ZjctY2Y3Zi0xMWViLWEzZDAtMDZiNDY5NGJlZTJhJnA9ZjY4ZjkxMjAtZjA3MC0xMWViLTk2ZTUtMDZiNDY5NGJlZTJhJnB0PWNhbXBhaWduJnB2PTQmc3BhPTE2Mjc1ODA4NzQmdD0xNjI3NTgwOTY4JnM9YmFjNGQxZWUwNjRlZTkxODE4NTA2ODA0ZmMyYzIxZjYxZGQzYWMxMjY1OWIwMDI0YmM0NzUyZDljNzc3NWUzOVcFc3BjZXVCCmEAKOoCYRBjj7hSG3RyaXN0cmFtYmFsZHdpbjkyQGdtYWlsLmNvbVgEAAAW3Q~~) at any time. 199 E Flagler St #398, Miami, Florida, 33131, United States of America