3 marketing frameworks to follow

Hi {NAME}, Motivation movies were kinda like my drug in my 20's. I couldn't get enough of em. And I needed them to deal with the ups and downs of affiliate life. Do you know which one was my #1 favorite? It wasn’t Rocky or Rudy. It was Glengarry Glen Ross. [image] Maybe you haven’t seen the movie, but the famous sales monologue has been shared so many times. "Always be closing" "It takes brass balls to sell real estate." "Coffee's for closers" (My lady gets annoyed every time I say this while making my morning coffee) Here's the scene in case you're curious: [Glengarry Glen Ross](. In the middle of slapping up a bunch of workers, Alec {NAME}'s character shared one of the most famous marketing frameworks of all time. A: Attention I: Interest D: Decision (In the movie he says decision, but it's actually desire) A: Action It was my first time ever seeing this framework. And I've used the AIDA formula countless times whenever I wrote copy. Ever since watching that movie, I’ve been obsessed with frameworks. Frameworks are tools that help you structure your thinking. They simplify processes to help you focus and streamline your decisions. You might be stuck on setting goals. But knowing the S.M.A.R.T. goal framework can help guide you. I’m working on converting some of my notes from Evernote into Notion. I found a Notebook of different frameworks I’ve collected over the years. I wanted to share 3 useful ones with you today: 1. AARRR Pirate Metrics Dave McClure is a famous venture capitalist who founded 500 Startups. He created the AARRR framework to help guide some of the startups he invested in. It’s designed to optimize your customer journey funnel while tying it in with key metrics. You can easily remember it because you sound like a pirate…"AARRR." Here are the things every early business should focus on: Acquisition: How are you getting customers AKA distribution. Activation: How is someone’s first experience with your product. It should give them a “wow” feeling. This can happen before the sale too. For example, how’s their experience with signing up for your email list. Or contacting customer support? Retention: People bought your product, but are they coming back for more? This is why email marketing is essential. Referral: Are customers talking about you and sharing your product with their network? Revenue: How are you making money? You can easily build a KPI dashboard based on this framework. Watch: [5 minutes] [Dave McClure’s Presentation](. 2. Powerup Marketing [image] No one cares about your company. No one cares about your product. People only care about themselves. They only care about what your product can do for them. Position your product as if it’s a magic bullet towards becoming a better version of themselves. Kinda like the "flower" in super mario. An easy way to do this is to sell the “after.” What does their life look like after using your product? You have to help them connect the dots. Think about cologne ads. Are they talking about the citrus + woody smells or the kind of bottle it comes in? No! All their ads feature a model-looking dude with a skinny European chick. Yes, they are insinuating that you'll be a handsome mofo dating models once you buy their cologne. It makes no sense why someone would believe this but it's obviously been working for the industry. Steelseries makes gaming accessories such as mice and keyboards. Gamer + Steelseries = a Gamer that can do epic things [Watch their Ad.]( [1 minute] Your product = a steroid towards their goals. Create a product identity that people want to associate with. 3. The Law of the Opposite This comes from The 22 Immutable Laws of Marketing. When there’s a clear #1 in the market, don’t try to beat them at their own game. Instead, compete against them by doing the opposite. Examples: - McDonald’s sells cheap burgers. ShakeShack sells expensive hamburgers. - iOS is a closed system. Android is an open system. - So many skincare brands position themselves as high-end. The Ordinary brand sells almost everything under $10. The Ordinary’s parent company, Deciem, was just valued at $2.2 billion. - Going vegan has become more popular in the past decade. In the past year, the Carnivore diet (meat-only diet) has been picking up. Now that I think about it, I'd love to host a dinner party with vegans and carnivore diet people. I'm not saying this should be the default strategy. It's weird how many people come up with a product that's pretty much a "me too" version of the market leader. You NEED a differentiator to compete. (The exception is if you own a massive audience that loves ya. People like Rogan and Kyle can sell anything they want) Can you see the power of frameworks? If there's any area of life I'm trying to improve at, the first thing that I try to do is find the right framework to follow. Talk soon, Charles p.s. What's ONE framework in your life that you use? If you were forwarded this email, you can [subscribe here](. [Unsubscribe]( AFFcelerator, LLC 199 E Flagler St #398 Miami, Florida 33131 United States