finding underpriced sources of traffic

Hi {NAME}, The biggest challenge for any brand is to figure out how to get attention. Everyone has Facebook tunnel vision because they’re the 800lb gorilla in the industry. [image] But Facebook as a platform has become more difficult to work with. Yes, even more than usual. - Facebook costs keep increasing - Organic reach is a joke - Unpredictable banning policies for advertisers. I’ve seen guys running the most vanilla Shopify stores ever getting banned. - Public approval of Facebook seems to be at an all-time low due to The Social Dilemma documentary and Facebook banning Trump. - And iOS 14 is coming. Apple will severely limit Facebook’s ability to track users’ activities across the web. Some people will stick to Facebook no matter how much their platform changes. However, all these changes have many marketers scrambling to diversify away from Facebook. So the question is, which platforms should you focus on for distribution? I want to share a mental model that can help you answer that question. Think about attention as an asset class. Yes, an asset such at the stock market or real estate. The profits are made when you can find underpriced assets and exploit them. It’s kinda like buying TSLA stock or Bitcoins last year vs. buying them today. (or buying Gamestop stock last week) Sure you can make money on mature platforms such as SEO. But there's so much tailwind if you're hopping on the right platform...at the right time. Using this mental model: WHERE can you find attention right now that is underpriced? [image] If you’re a performance marketer, it’s as simple as costs vs results. If you’re a content creator, then it’s resources vs impressions. (How much effort it takes to create a piece of content vs how much attention it gets). What does it take to start a successful business? Everyone talks about having a great product or building a brand. I’ve seen so many companies over the past decade explode because they took advantage of an undervalued distribution channel. I’m going to share with you some examples, what causes attention to be underpriced, and where some underpriced attention assets are in January 2021. Whether you’re a content creator or a performance marketer, this mental model will apply. [Find underpriced traffic ->]( Stay focused, Charles p.s. We had a weird issue over the past few weeks where we couldn't received any emails to this inbox. We've fixed the error. Sorry if anyone tried to reach me before and couldn't. [Unsubscribe]( AFFcelerator, LLC 199 E Flagler St #398 Miami, Florida 33131 United States