Newsletter Subject

annual planning (for overachievers only)

From

charlesngo.com

Email Address

charles@charlesngo.com

Sent On

Thu, Dec 17, 2020 05:34 PM

Email Preheader Text

Hi {NAME}, I use to be a horrible annual planner. Then I read everything I could find on planning, s

Hi {NAME}, I use to be a horrible annual planner. Then I read everything I could find on planning, spent thousands on workshops, and iterated my process over ten years. Now, I'm badass at this. I'm going to teach you everything I know about annual planning. This won't be easy. This is designed for overachievers. I've held nothing back. So, why go through this process? It’s a major time commitment. I’m investing four days into mine. First, it lets me zoom out and see the bigger picture. It's hard for you to see the bigger picture when you're stuck in an endless loop of emails and zoom meetings. I reached a crossroads last year. I was no longer excited about running affiliate marketing campaigns or creating courses. The feeling was lingering for years. So last year, I spent a significant amount of time confronting this feeling. And then I realized I needed to move on from this industry. I wanted to move on to projects that I could be obsessed about. Second, it helps you connect the dots. There was a lot of pain this year. None of our years went according to plan. What lessons can you learn so you don't repeat the same mistakes again? Finally, you’re infinitely more likely to achieve your desired outcomes. I believe that a successful life comes from doing hard things. Talking about teamwork is easy. Firing your employee because you realize they're not a great culture fit anymore is hard. Declaring your goals on Facebook is easy. It's hard to think, analyze, and reverse engineer how you're going to achieve your goals. That's my mantra for 2021 - "Do hard things." Everyone wants to take the path of least resistance. You won't have much competition when you choose the harder path. Many people won't bother with annual planning because life's too unpredictable. Look at how 2020 went for everyone. I get it. But here's the thing: the discipline of planning means you’ll react better. “You know the business plan won’t survive its first encounters with reality,” he says. “But the discipline of writing the plan forces you to think through some of the issues and to get sort of mentally comfortable in the space. Then you start to understand, if you push on this knob, this will move over here and so on. So, that’s the first step.” - Jeff Bezos Life is like jazz. There’s a score you could follow exactly, but you have permission to riff and make the music bolder. I don’t know what 2021 has in store for us. But I promise you that your year will be better if you invest the time into annual planning. You bring the energy - I’ll give you my exact blueprint. [Start your plan now ->]( Stay strategic, Charles p.s. Here are the two apps that significantly improved my productivity this year. 1. [Notion]( - Notion has taken over as my everything. It's my task manager + evernote. There's so much less friction when everything's in one place. 2. [Superhuman]( - This is a newer app I'm using, but it's already a game changer. It significantly speeds up my email. Let me know if there are any apps you think would be useful for me. Marketing is Hard, Some Resources to Make it Easier - [The Lead Gen Engine:]( are you wondering what the best path in affiliate marketing is in 2020? It's running white-hat, lead generation offers on Facebook. [Sign up]( for my free training to learn some strategies. - [The Best Tools:]( A curated list of the best tools in affiliate marketing. If you were forwarded this email, you can [subscribe]( here. [Unsubscribe]( AFFcelerator, LLC 199 E Flagler St #398 Miami, Florida 33131 United States

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