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Home Depot Just Made a Shocking Misstep

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chaikinanalytics.com

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Tue, Jun 18, 2024 12:47 PM

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Folks, I couldn't believe this when I saw it... My local Home Depot in north Florida has replaced al

Folks, I couldn't believe this when I saw it... My local Home Depot (HD) in north Florida has replaced all of its regular checkout lanes with self-checkout. [Chaikin PowerFeed]( Editor's note: The markets and our Chaikin Analytics offices will be closed tomorrow, June 19, for Juneteenth. So we won't publish our Chaikin PowerFeed e-letter. You can expect to receive your next issue on Thursday, June 20. Home Depot Just Made a Shocking Misstep By Vic Lederman, editorial director, Chaikin Analytics Folks, I couldn't believe this when I saw it... My local Home Depot (HD) in north Florida has replaced all of its regular checkout lanes with self-checkout. The only two registers left were in the "Pro" section of the store. That's the department that caters to professionals and contractors. The first time I saw the change, the store wasn't particularly busy. But I could picture the disastrous line this would create on a busy day... Imagine being a professional on a job. You need an extra pipe fitting or an electrical box, so you run to your local Home Depot... only for a 20-minute line to ruin your "quick trip." To add to the absurdity, the store I was in had two employes working the self-checkout area. And they were manually scanning merchandise for customers. It was awkward. It was strange. And most importantly, the line took longer than it should have. But a few days later, I had to go back to a hardware store. And my curiosity got the best of me... You see, my local Lowe's (LOW) was just a few blocks further away. But I went back to Home Depot to see how things were going. Boy, I made the wrong choice... The day I returned, the store was busy. And the line to the self-checkout area was long. People were swearing... they were sighing... and they were complaining to the air. It was a negative experience. And to put it simply, next time I'll go to Lowe's. But there's something particularly odd about Home Depot's move here... Recommended Links: [Real Money Demo of Stansberry Research's Most Successful Research Service]( PGA Tour golf pro Kevin Kisner will try to collect $4,000 in 60 seconds, without touching stocks, bonds, or any conventional investments upfront. Win or lose, you can watch his entire transaction... And how this service has booked a 94% success rate since 2010. [Click here (includes free recommendation)](. [Obama's 2024 Surprise: His secret plan to finish what he started]( The ONLY way Democrats can keep the White House is to bring back Barack Obama. And there's a sneaky (yet 100% legal) way to achieve this. In fact, this disaster scenario is already underway. See what they're up to, and how you can get ready today. [Here's the full video exposé](. You see, many companies are pivoting on self-checkout. They see it as something of a failed experiment. Discount-retail titans Walmart (WMT) and Target (TGT) are both in the process of scaling back their self-checkout setups. The primary problem seems to be theft. It turns out that even higher-income folks feel comfortable stealing when they're using self-checkout. In fact, one survey found that those making more than $100,000 were the most comfortable admitting that they stole items when using the self-checkout system. Meanwhile, other customers are just outright frustrated with having to do the checkout work themselves. And if they run into a problem, they'll still need help from an employee anyway. That makes Home Depot's late move into the space an odd choice. After all, these stores are packed with small-yet-high-priced items. The company's inventory is a perfect target for theft. It's a recipe for disaster. And it surely won't help Home Depot's struggling share price. So far this year, the company's stock is roughly flat. That's terrible performance considering the broad market S&P 500 Index is up about 15% in 2024. Earlier this year, the stock dipped below its long-term trend line. And as you can see, Home Depot has been stuck in "neutral" or "bearish" territory in recent months... I would expect that to get worse in the coming quarters. Home Depot has failed to learn from its retail peers. Now, the company is going to pay for that. It'll pay to install this self-checkout hardware. It'll pay when theft soars. It'll also pay when the time comes to change course. And considering the Power Gauge's outlook, Home Depot's stock doesn't look like a good place to put money to work right now. Good investing, Vic Lederman Market View Major Indexes and Notable Sectors # Hld: Bullish Neutral Bearish Dow 30 +0.55% 5 21 4 S&P 500 +0.78% 109 308 80 Nasdaq +1.22% 31 52 17 Small Caps +0.87% 378 1095 423 Bonds -1.02% Consumer Discretionary +1.76% 8 34 10 — According to the Chaikin Power Bar, Small Cap stocks remain somewhat more Bearish than Large Cap stocks. Major indexes are all bullish. * * * * Sector Tracker Sector movement over the last 5 days Information Technology +6.93% Discretionary +1.81% Real Estate +0.45% Staples +0.1% Materials -0.07% Communication -0.09% Industrials -0.18% Financial -0.8% Health Care -0.84% Utilities -2.36% Energy -2.65% * * * * Industry Focus Oil & Gas Equipment Services 1 15 17 Over the past 6 months, the Oil & Gas Equipment Services subsector (XES) has underperformed the S&P 500 by -12.64%. Its Power Bar ratio, which measures future potential, is Very Weak, with more Bearish than Bullish stocks. It is currently ranked #21 of 21 subsectors and has moved down 1 slot over the past week. Indicative Stocks [rating] RIG Transocean Ltd. [rating] HLX Helix Energy Solutio [rating] OIS Oil States Internati * * * * Top Movers Gainers [rating] ADSK +6.48% [rating] AVGO +5.41% [rating] TSLA +5.3% [rating] SMCI +5.08% [rating] STLD +4.86% Losers [rating] FSLR -4.49% [rating] ALGN -4.1% [rating] VST -4.05% [rating] MTCH -3.2% [rating] ENPH -3.03% * * * * Earnings Report Reporting Today Rating Before Open After Close RJF No earnings reporting today. Earnings Surprises [rating] LEN Lennar Corporation Q2 $2.61 Beat by $0.39 * * * * You have received this e-mail as part of your subscription to PowerFeed. If you no longer want to receive e-mails from PowerFeed, [click here](. You’re receiving this e-mail at {EMAIL}. For questions about your account or to speak with customer service, call [+1 (877) 697-6783 (U.S.)](tel:18776976783), 9 a.m. - 5 p.m. Eastern time or e-mail info@chaikinanalytics.com. Please note: The law prohibits us from giving personalized investment advice. © 2024 Chaikin Analytics, LLC. All rights reserved. Any reproduction, copying, or redistribution, in whole or in part, is prohibited without written permission from Chaikin Analytics, LLC. 201 King Of Prussia Rd., Suite 650, Radnor, PA 19087. [www.chaikinanalytics.com.]( Any brokers mentioned constitute a partial list of available brokers and is for your information only. Chaikin Analytics, LLC, does not recommend or endorse any brokers, dealers, or investment advisors. Chaikin Analytics forbids its writers from having a financial interest in any security they recommend to our subscribers. All employees of Chaikin Analytics, LLC (and affiliated companies) must wait 24 hours after an investment recommendation is published online – or 72 hours after a direct mail publication is sent – before acting on that recommendation. This work is based on SEC filings, current events, interviews, corporate press releases, and what we've learned as financial journalists. It may contain errors, and you shouldn't make any investment decision based solely on what you read here. It's your money and your responsibility.

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