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What comes to mind when you think of Rosh Hashanah? The crispy apple and sticky honey. The delicious brisket dinner to be shared with family and friends. The heart-stirring blasts. If you’d prefer not to receive additional emails from this High Holiday campaign, you may [unsubscribe here](. (Don’t worry, this won't unsubscribe you from any other subscriptions you may have.) To make a gift to our High Holiday Campaign, please [go here](. [Chabad.org]( By the Grace of G‑d 23 Elul, 5784 September 26, 2024 Dear Friend, Rosh Hashanah (“Head of the New Year”) is just about a week away! (Oct. 2-4) We’ve been hoping to get in touch with you — because some very big days are coming! Starting with Rosh Hashanah (eve of Oct. 2-4): The holiday sounds and tastes will soon stimulate our senses and awaken our hearts. The luscious sweetness of the crisp apple dipped in honey. The heavenly harmony of our blessings to each other for a Happy and Sweet New Year. The piercing and soul-stirring cry of the Shofar. We will gather to crown G-d as our King, renew our relationship with Him, and commit to do better by Him and our fellow human beings. G-d will renew all of creation, entrust us with new energies to elevate the world, and grant us a Good, Sweet New Year! I'm writing to you today because I believe you appreciate Rosh Hashanah’s message of renewal and rejuvenation... what it means for each one of us... and what it means for all of humanity. As our brothers and sisters in Israel experience tremendous miracles in the face of enemy threats, they, along with people everywhere, are seeking meaning and understanding, comfort, and strength. I’m asking you to donate in honor of Rosh Hashanah, to help illuminate the world with the timeless wisdom and traditions of Judaism. Your gift of $36 will ensure that the Chabad.org teams can keep up with the increased demand. Here’s where to give: [Chabad.org/GiveNewLife]( Our global community is asking: “What's an appropriate response to seeing miracles?” “What does it mean to be Jewish today?” and "How can I connect with my people, my Judaism, and with my G-d?" We really need you to help them. Your kindness will ensure that our “Ask the Rabbi” experts will continue to respond personally to the heartfelt questions that people ask at all hours of the day and night. The world needs this critical lifeline. You or someone you know may need it, too. [PLEASE DONATE NOW]( If you'd like to send a check, please do so here: Chabad.ORG | 770 Eastern Parkway Suite 405 | Brooklyn, NY 11213 (Please also [remember Chabad.ORG in your will]( This year holds even greater significance. The Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, taught us that when the holiness of Rosh Hashanah flows seamlessly into Shabbat like it does this year, the entire year ahead is especially elevated! We are entering a year that holds unusual potential for us to fill with holiness, unity, and peace — with each other and with G-d, starting from its very first day. When we stand together, we uplift one another, and our collective energy illuminates the world! We share inspiration, offer encouragement, and discover the courage to proudly carry out the Torah and be its dedicated students. You can give people that light and courage! [PLEASE DONATE NOW]( Chabad.org is where people from all over the world and from all walks of life come together to study, learn and grow. The wisdom of the Torah, as passed down through the generations by our Sages, grounds us, strengthens us, and guides us on all of life’s challenges. I am asking for your help today because we all need this coming year to be one of peace and unity. Here's how powerful your donation will be: You'll help people in crisis. You'll help people discover that their lives have purpose. You’ll bring new light into the world and lift up our brothers and sisters in the Holy Land of Israel! You'll help repair the brokenness of the world, one question and one person at a time... We can empower and uplift one another! People of all ages, from all walks of life, from nearly every country around the world are seeking connection... to their own souls, to their community, and to the Torah’s timeless insight. They yearn for a spiritual connection to express their souls and bring light into their communities and the entire world. Your donation of $36 will keep their lifeline of spiritual support and community connection vibrantly active now when they need it most. Our secure, quick, easy donation page: [Chabad.org/GiveNewLife]( Your donation is especially important during the Rosh Hashanah-High Holiday season. When the shofar sounds, it’ll call us to reconnect to G-d, to start a new page, to resolve to do better. And it’ll challenge us to reach deep within ourselves to emulate G-d and provide new life to others with generosity and love. The power of this new life — propelled in part by your donations — will surely help protect the Jewish people, and the entire world, during the year to come. This is the miraculous power G-d gives every one of us; this is the gift of Rosh Hashanah that G-d gives you. It's a great way to start the New Year. If now isn't a good time for you to contribute, I understand. Give only if you can. May you and your loved ones be granted a happy, healthy, and sweet new year, a year of life and tranquility, a year of unity and goodness, for you and for the entire world! Shanah Tovah! Rabbi Meir Simcha Kogan Director P.S. One of the [most important preparations]( we can do for Rosh Hashanah is to give Tzedakah (charity) generously! For lots more about Rosh Hashanah go to [Chabad.org/HighHolidays](. I’d like to invite you to study and reflect on this [very special pastoral letter]( by the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, laden with practical instruction and advice for us in these very end of year moments — and for the entire year to come… ! P.P.S. Because I know you value the work of Chabad.org, I ask you: Please can you give $36 today to keep Chabad.org going strong for the many people who count on it as a lifeline? And for the multitudes who seek information, inspiration, tools, and timeless life wisdom? Any amount you can give will make a huge difference! [PLEASE DONATE NOW]( --------------------------------------------------------------- This email was sent to {EMAIL}. You indicated that you'd like to receive periodic updates from Chabad.org. If you would prefer not to receive any emails about the High Holiday campaign, please [go here]( to tell us. If your email address is changing, please send us your new email address [here](. To be removed from all Chabad.org emails, [go here](. Every day, millions of people around the world depend on Chabad.org for teachings, inspiration, and life tools. Please donate [here]( to support our work. Please also [remember Chabad.ORG in your will](. Our mailing address is: [Chabad.org]( · 770 Eastern Parkway Suite 405 · Brooklyn, NY 11213