Master Your Agency’s Pricing Strategy with Expert Insights from Ian Clark 📈

Session Spotlight Featuring Ian Clark at Crescendo Consulting Group [Gather Up] [Pricing and Packaging Your Services - Ian Clark](113/d2sK--04/VW0znM4-L29SW77RlNM9fJXt-W2K0rfL5kNytHN8mSy5-3qn9gW95jsWP6lZ3p_W8b0-SN2GWkPbW6FVvQT4MG-jMW1XQJN313lSZ2W6Yf04T4l6Jr1W5bZZD-10Phm7W3QbhB65kBcZpW1CWpwR8VYhcZW3510lf8ktGMGW7JyDRT7S9VYQN5tCRYqH9JWFW6rRvj06_L9GvW79HC8C5JCGs_W6lM6rp2LqQKzV_fVqT2gTsy4N84fv1BJJm9gW293bMQ8BjYdmW2rvn826ff0p0W2HfCqt3TXskNW4F9Tr81lnHR9W2_ppvY8xvHd7W5hsWfP8mzd6BW2hs4KY4y0jtTW2_1lhx1WBjjxW34J7Qy1yJRGZN42gDW9BHLGxW5X7C5R1wdyGhV7ybMK3k3wJWW25_cPR3hsWwZW75JMSy8JFr_CW40JhhD7S_7kff58KKWs04) 113/d2sK--04/VW0znM4-L29SW77RlNM9fJXt-W2K0rfL5kNytHN8mSy5H3qn9gW8wLKSR6lZ3l4W4L7dpY8BJZ3-W89Ss_75KJHyZN1Kg4_7prNL3W8sd13j18s00bW7xGkVg1QK30CW8YCgF08YdDylVc1_Cl4SS-KTN14nYhlK6yVzW4PCDhm2yHcxvW1S61cl8z4DdpW675gyL1C6vs8N39v9n7VXnmfW8hYzGG29KPkdW9jNrdb6ShshCW9dPWJZ6tC299W5S5Vnc2QsR4zW8PMY187rknqvW3KRmMy6DRsvcW7CMFMT30SVKDN3WmP2c5CSy6VMpTSD7Zt-qrW1QqQNc51JfWyW2TTHL462QGRfVRLnr57jxxM8W1q0rmZ993KjcW99X6CY4lZlXjW6q7z274Byv0YN1-CdCJ6LlWdf1jLWQK04 Pricing is a powerful lever for driving growth and profitability in any agency or advertising services company. Yet, getting it right—especially when packaging complex offerings like AI-powered services—can be one of the most daunting challenges you face. That’s why we’re excited to invite you to an exclusive workshop led by Ian Clark, Founder of Crescendo Consulting Group, designed specifically for Digital Agencies and Marketing Services providers like yours. In this hands-on session, you'll discover: - Pricing 101 for Agencies: Unpack the essential components of a pricing strategy, including pricing, packaging & bundling, and promotions & discounts. Learn how to tailor these elements to your unique service offerings. - Data-Driven Tools and Tactics: Move beyond guesswork and learn how to set prices based on hard data and thorough research, ensuring your pricing strategy is both competitive and profitable. - Understanding Customer Value: Learn how to assess and price your services—including cutting-edge AI-powered solutions—based on your customers’ willingness to pay. - Avoiding Common Pitfalls: Identify and sidestep the pricing mistakes that often trip up agencies, helping you safeguard your profitability and client relationships By the end of this workshop, you’ll have actionable insights and a robust pricing strategy that you can implement immediately to maximize value for your agency and your clients. Meet Ian Clark: Ian Clark is the founder of Crescendo Consulting Group, where he has spent over a decade helping organizations monetize their products and services effectively. With deep experience in leading monetization strategies and pricing at top-tier companies like Evernote and Alpine Investors, Ian brings unparalleled expertise to this session. He’s also a published author and has been featured in Harvard Business Review case studies. [Save your spot here](113/d2sK--04/VW0znM4-L29SW77RlNM9fJXt-W2K0rfL5kNytHN8mSy3W5nXHsW50kH_H6lZ3kGW8qVFvY1kJ9RHN6ZDr6BTz-RXW2c6BKK8t5HLtW3HJdCg73hyhMW8qv8wg46x5d_W5nft0x3NBPGDW3wNf-Y8J8PpLN6xZqWvYh8JJW4DL48y1Gj66mW1MG4dy8WM-0xW7c_KzN5JcpzGW731q1f7-msC1W1kY4wW4Nt593W4T9z7x6mCkn_W5fBzz45LzKCHW2N4pNk8QMmCjW2hy18_779-QJW3tKhHY3mXnbyW31Kkb157BM6NW144vYB8XQxNKV76NNn4c0mjMW24Q7LY31sPwJW797K7w7FMvW_N6wDF8MYVV7GW1ct9kp4M9ffKW3mQrSH7n_k1WW5BBF_Q83GjCVW2Sfs8n8pqXPLN7pHjxfnLYZ6W1hl51p89JQ5XW2xXb-N2xjmFsV8ZP092T8gpff8k3dg404) Ready to transform your pricing strategy? Session Details: 🗓 Dates: September 25th ⏰ Time: 3 PM ET | 12 PM PT 🔄 Session Duration: 60 minutes 💻 Where: Virtual @ [Back to School for Digital Agencies](113/d2sK--04/VW0znM4-L29SW77RlNM9fJXt-W2K0rfL5kNytHN8mSy3W5nXHsW50kH_H6lZ3n5W3qZlY76SlPc-W4Ps1JX6GybHTN2frr-QyzMsMVkpr-j6gq3ZrW8-rYFZ5QQYPxVRy6Zr7BfDV9W1BPQ9Q8-gxDmW13mVkj1GdvJ8W4bCthG4Jsp_9VfxMTL2PKRpGN4HQHqKw-m8JMqz5fFJXJYnW5Y6f967N1vR5W8qTjXy8tvXkNW1n4nq92vDRK9W8j-mXs6DvhynW7WL2sW5rdFMdW1rZPL38xj7QRW2c7JPP4yb6sMF6gwlM_m2hfN62BQ5cL-VTRW4fYSxj3tnKMmW2Zsvmn8b6D4YN7y8NBlwZv30W42KfbL6zdLn5W3MSBvg1vXvmgW9j-jYK4HJRb5W1kJrRr1DLJLyW3VxkYL6s8zdPW5Lmldv54d9wBW6PJ5ZW30mj2GW7r6bxg94gSKYf4nFTDF04) Don’t miss this opportunity to learn from one of the best in the field. Looking forward to seeing you there! 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