Important Update: Changes at Your Local buybuy BABY Store

Hi , As we reflect on the past year—a period of trials, learning, and invaluable insights—we recognize the need for a strategic reset. A New Path Forward We're excited to announce that buybuy BABY is evolving! We're transforming into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience. This decision comes after listening closely to you, our incredible customers, and our valued partners. Your feedback has been invaluable in shaping this new chapter. What This Means for You With this shift, we've come to the difficult decision of closing our physical stores by the end of this year. We understand this may be disappointing news, and we want you to know this wasn't a choice we took lightly. Your loyalty and support over the years have meant the world to us. The relationships we've built in-store have been truly special, and we're incredibly grateful for the time you've shared with us. Making the Transition Easy To ease the transition, we're offering significant discounts on almost everything in-store starting October 18, 2024. This is a great chance to stock up on your favorite items, while supplies last, and say goodbye to your local buybuy BABY store. You can find your nearest buybuy BABY store location on our [store locator page](. Please see our [FAQ page]( for more details, as some policies have changed. Here's How to Stay Connected - Shop Online: Head to [buybuybaby.com]( to browse and shop our full selection from the comfort of your home. You'll find all your favorite products and more, with the convenience of online shopping. - For Our Registrants: If you are a registrant, your registry will still be available on [buybuybaby.com](. If you have a registry completion code, you can still use it in-store or online on applicable items, however in-store discounts will not combine. - Furniture Orders: If you have a furniture order, our customer service team will be reaching out to you directly to discuss the next steps and ensure a smooth resolution. For immediate assistance, feel free to contact us at [reachus@buybuybaby.com.](mailto:reachus@buybuybaby.com) - Gift Cards: Your gift cards will be honored at our stores through October 31, 2024 and online at [buybuybaby.com]( after that. We're Here for You We recognize you may have questions. Please don't hesitate to reach out to our customer service team at reachus@buybuybaby.com. We're committed to making this transition as smooth as possible. While we're saying goodbye to our physical stores, we're not saying goodbye to you! We look forward to welcoming you online at [buybuybaby.com]( and continuing to serve you with the same dedication and passion. Thank you for being a part of the buybuy BABY family! ©2024 buybuy Baby. All rights reserved. 1532 S Washington Ave, Piscataway, NJ 08854 [Privacy Policy]( | [Terms of Use]( | [Unsubscribe](