Next Week: The New Rules of Influencer Marketing

Join us on Wednesday, April 13 at 16:00 BST www.businessoffashion.com?utm_source=braze_marketing&utm_medium=email&utm_campaign=DLE_Launch_080422_Registered_Active_Engaged&utm_content= ~/AAAHagA~/RgRkMtPAP0TXaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9tYXJrZXRpbmctcHIvdGhlLW5ldy1ydWxlcy1vZi1pbmZsdWVuY2VyLW1hcmtldGluZy1ib2YtbGl2ZS8_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RExFX0xhdW5jaF8wODA0MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpiTMBOUGKJMHKHUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [REGISTER NOW](~/AAAHagA~/RgRkMtPAP0TXaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9tYXJrZXRpbmctcHIvdGhlLW5ldy1ydWxlcy1vZi1pbmZsdWVuY2VyLW1hcmtldGluZy1ib2YtbGl2ZS8_dXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RExFX0xhdW5jaF8wODA0MjJfUmVnaXN0ZXJlZF9BY3RpdmVfRW5nYWdlZCZ1dG1fY29udGVudD1XBXNwY2V1QgpiTMBOUGKJMHKHUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) Dear {NAME}, Spending on influencer marketing is expected to top $4 billion in 2022 in the US alone. However, the explosive growth of this market hasn’t been without growing pains. The relationship between social platforms and businesses has changed dramatically with the onset of shoppable content and direct checkouts, and the most effective influencer marketing strategies in terms of LTV now engage rather than acquire consumers. But what are the new rules for success? Please join BoF's Robin Mellery-Pratt in conversation with Conor Begley, chief strategy officer of CreatorIQ and one of the Tribe Dynamics co-founders as they discuss how businesses can reframe their influencer strategies for success in today’s market. 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