Is This the End of Gendered Media?

Burberry's China Conundrum, The Rise of Art Investment Apps [View on Web]( [Add to contacts]( [New reader? Subscribe]( [BoF]( THE DAILY DIGEST THE UPFRONT Dear BoF Community, Not all that long ago, the fashion media world could be neatly divided into "men's" and "women's" publications, each side catering to the (mostly straight, white) norms for their respective gender. Today the landscape is much more complicated; male-skewing Vice sees female-centric Refinery29 as the key to growth, and the latest issue of GQ touts "The New Masculinity" over an image of Pharrell Williams in a caftan-like puffer. What is driving these changes? [Chantal Fernandez explores the rapidly blurring gender lines in today's BoF Professional must read.Â]( Brian Baskin, News and Features Editor TODAY'S MUST READ [Intelligence]( [Is This the End of Gendered Media?]( BY Chantal Fernandez [Seeing readers as demographics defined primarily by gender is no longer a sustainable business model. Appealing to readers’ shared interests and values is the future. Â]( To access this article, become a BoF Professional Member [JOIN]( TOP STORIES [News & Analysis]( [Burberry’s China Conundrum]( BY Sarah Shannon [Burberry is writing down the value of its Hong Kong stores as clashes between police and pro-democracy protestors devastate the city's retail sector. Chief Executive Mario Gabbetti told BoF he sees little chance of a rebound in the near future.]( To access this article, become a BoF Professional Member [JOIN]( [Intelligence]( [Anyone Can Now 'Invest' In a Rolex or Birkin. But Should They?]( BY M.C. Nanda [Apps like Rally and Otis have formed with similar missions of 'democratising' the art world through co-ownership and investment. Offering users the chance to invest in 'cultural artefacts,' however, may be risky.]( [News & Analysis]( [Farfetch Sees Path to Profitability — in 2021]( BY Chantal Fernandez [The online luxury marketplace’s sales soared and losses narrowed, easing investors’ concerns about the company’s business model.]( [China Decoded]( [Hong Kong Troubles Shine Light on Long-Neglected Shopper]( BY Casey Hall and Zoe Suen [Despite months of market volatility and political unrest in Asia’s formerly unrivalled shopping capital, luxury retailers like K11, Gucci and Tiffany are pushing ahead with new projects. Why?]( To access this article, become a BoF Professional Member [JOIN]( LESSON OF THE DAY [Intelligence]( [How to Handle a PR Crisis in the Age of Call-Out Culture]( BY Chantal Fernandez and Tamison O’Connor [When controversy strikes on social media, brands must react swiftly to protect their reputations and avoid making the same mistakes again. BoF outlines some best practices to surviving a public relations fiasco.]( To access this article, become a BoF Professional Member [JOIN]( [NEWS BITES]( [Central Saint Martins Criticised for Showcasing ‘Racist’ Student Projects on Social Media]( [Jo Malone Founder Is Teaming Up With Zara on New Fragrance Line]( [The Body Shop Owner Eyes China Following Hong Kong Protests]( [Dubai's Mall-Building Binge]( [Power Moves | Tiger of Sweden Names CEO, Gucci Appoints Communications Lead]( [DAILY DIGEST Fashion News from Around the Web]( 1 [What Small Brands Can Learn From the Barneys New York Bankruptcy]( [FASHIONISTA]( 2 [Gucci’s Next Move: Luxury Call Centres]( [THE WALL STREET JOURNAL]( 3 [Inside Nike’s Digital Strategy for Sneakerheads]( [QUARTZY]( 4 [Why Thousands of Amazon Packages Converge in a Tiny Montana Town]( [THE VERGE]( 5 [From a Sewing Needle to a Laser Cutter, a New Approach to Fashion]( [THE NEW YORK TIMES]( [BoF CAREERS - FEATURED JOBS]( [E-Commerce Merchandiser]( [COS]( London, United Kingdom [PR Director]( [Nili Lotan]( New York, United States [People & Development Generalist]( [Ralph Lauren]( Madrid, Spain [View All Jobs](  [Subscribe Were you forwarded this email? To subscribe to this newsletter, click below.]( for Free]( Follow Us [The Business of Fashion]( [Sponsorship & Advertising]( [About]( This email was sent to {EMAIL} [Add to Address Book]( | [Unsubscribe]( | [Edit Newsletter Subscriptions]( The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom