{NAME} — Your Monthly Round-Up

Catch Up on the Headlines You May Have Missed     Dear {NAME}, BoF Professional members enjoy unlimited access to essential insight and analysis on the latest fashion, luxury and beauty industry news and developments. Recent highlights you may have missed include: - Key insight and analysis in our must-read coverage, including “Bloomingdale’s CEO on the Future of American Department Stores,” “Why Fashion Is Maxing Out on Minimalism,” “How Anastasia Beverly Hills Lost Its Footing,” and “Inside Luxury’s Slowdown." - Our latest actionable business case study, “[The Strategy That Brought Adidas Back From the Brink](~/AAAHagA~/RgRpDMnuP0TYaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9yZXRhaWwvYWRpZGFzLXR1cm5hcm91bmQtc3RyYXRlZ3kvP2xpZD0xenNjNGpjdnhyY3QmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX09jdG9iZXJfMDUxMTI0X1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZw7uRCpnzuNEjlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk),” explores how internal shifts, a series of bold decisions on products like the Samba sneaker, and a move to re-centre the brand around athletes helped lift the sportswear giant from its historic slump. - New live and on-demand masterclasses, including “[How to Create the Perfect E-Commerce Site](~/AAAHagA~/RgRpDMnuP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9yZXRhaWwvYm9mLW1hc3RlcmNsYXNzLWhvdy10by1jcmVhdGUtdGhlLXBlcmZlY3QtZS1jb21tZXJjZS1zaXRlLz9saWQ9eWVwdzJteXVyMWgxJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9PY3RvYmVyXzA1MTEyNF9SZWdpc3RlcmVkX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmcO7kQqZ87jRI5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~),” detailing how brands can maximise their website’s potential, both from a marketing and revenue standpoint. - Plus, BoF VOICES 2024 returns from November 12-14. Across five sessions, over three days, we’ll convene more than 40 expert speakers including fashion designers Alessandro Michele, Simon Porte Jacquemus and Bianca Saunders; top CEOs including H&M’s Daniel Ervér, Valentino’s Jacopo Venturini, Mytheresa’s Michael Kliger, Skims’ Jens Grede and On’s David Allemann; activists Bethann Hardison and Nemonte Nenquimo; and award-winning editor and journalist Tina Brown. [Register now to join us for the global livestream](~/AAAHagA~/RgRpDMnuP0S2aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdm9pY2VzMjAyNC8_bGlkPWhmeW45cDh1dWMxbCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfT2N0b2Jlcl8wNTExMjRfUmVnaXN0ZXJlZF9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpnDu5EKmfO40SOUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). If you’re not already a BoF Professional member, [join today with our 30-day £1/£1/](~/AAAHagA~/RgRpDMnuP0S-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9aHRsaHg0aTRnYzA2JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9PY3RvYmVyXzA1MTEyNF9SZWdpc3RlcmVkX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmcO7kQqZ87jRI5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)[€](~/AAAHagA~/RgRpDMnuP0TGaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3N0dWRlbnQvcGFja2FnZXMvP2xpZD1oeGt5a21kYm9wa28mdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX09jdG9iZXJfMDUxMTI0X1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZw7uRCpnzuNEjlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk)[1 trial](~/AAAHagA~/RgRpDMnuP0S-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9NGtlMDBhdXhydm1tJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9PY3RvYmVyXzA1MTEyNF9SZWdpc3RlcmVkX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmcO7kQqZ87jRI5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) for unlimited access to all BoF Professional content, including agenda-setting news, analysis and advice, masterclasses and live events. [JOIN NOW](~/AAAHagA~/RgRpDMnuP0TAaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2xpZD1hOTdhb2owa29nZHImdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX09jdG9iZXJfMDUxMTI0X1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZw7uRCpnzuNEjlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk)   October's Must-Read Insight and Analysis   ~/AAAHagA~/RgRpDMnuP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9ibG9vbWluZ2RhbGVzLWNlby1vbi10aGUtZnV0dXJlLW9mLWFtZXJpY2FuLWRlcGFydG1lbnQtc3RvcmVzLz9saWQ9Z2ZmMnhwYmw0eXp4JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9PY3RvYmVyXzA1MTEyNF9SZWdpc3RlcmVkX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmcO7kQqZ87jRI5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Bloomingdale’s CEO on the Future of American Department Stores In an interview, Olivier Bron explains how the ailing format doesn’t have to reinvent itself to survive. But retailers do need to give customers a more exciting experience, and be better partners to brands. ~/AAAHagA~/RgRpDMnuP0TmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9pbnNpZGUtdGhlLXJpc2Utb2YtdGhlLXJvdy1jaGFsbGVuZ2VyLWJyYW5kcy8_bGlkPXA5NjR2ZDY1bGZjeSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfT2N0b2Jlcl8wNTExMjRfUmVnaXN0ZXJlZF9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpnDu5EKmfO40SOUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Why Fashion Is Maxing Out on Minimalism The Row’s success is the most prestigious example of a rising generation of women-led independent brands that sell minimalist, approachably chic clothes. Some of them have billion-dollar aspirations of their own. ~/AAAHagA~/RgRpDMnuP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9ob3ctYW5hc3Rhc2lhLWJldmVybHktaGlsbHMtcm9zZS10by10aGUtdG9wLXRoZW4tbG9zdC1pdHMtZm9vdGluZy8_bGlkPXEwazQ2b24yaDh1dSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfT2N0b2Jlcl8wNTExMjRfUmVnaXN0ZXJlZF9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpnDu5EKmfO40SOUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ How Anastasia Beverly Hills Lost Its Footing The influencer-favourite brand seemed on rocket-like trajectory in the 2010s, but trends have shifted, sales have slid, debt has mounted and its main investor is ready to move on. ~/AAAHagA~/RgRpDMnuP0TjaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9pbnNpZGUtbHV4dXJ5cy1zbG93ZG93bi1sdm1oLWRpb3ItcmVzdWx0cy8_bGlkPTdzdWZ5ajFxMjZkcyZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfT2N0b2Jlcl8wNTExMjRfUmVnaXN0ZXJlZF9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpnDu5EKmfO40SOUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Inside Luxury’s Slowdown Economic headwinds, high prices and a lack of novel design are all weighing on what was previously fashion’s most dynamic segment. How severe is the slowdown and how long will it last? ~/AAAHagA~/RgRpDMnuP0TYaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9yZXRhaWwvYWRpZGFzLXR1cm5hcm91bmQtc3RyYXRlZ3kvP2xpZD14dHh3ZThiNWZzcmYmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX09jdG9iZXJfMDUxMTI0X1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZw7uRCpnzuNEjlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Case Study: The Strategy That Brought Adidas Back From the Brink BoF spoke to chief executive Bjørn Gulden to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink. ~/AAAHagA~/RgRpDMnuP0S2aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdm9pY2VzMjAyNC8_bGlkPTZ5cmhzYTF4cjZlcCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfT2N0b2Jlcl8wNTExMjRfUmVnaXN0ZXJlZF9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpnDu5EKmfO40SOUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Livestream: BoF VOICES 2024 Our annual gathering for big thinkers returns from November 12-14, with speakers including Alessandro Michele, Nemonte Nenquimo, Simon Porte Jacquemus, Bianca Saunders, Nicky Doll, Tina Brown and more. [Register now](~/AAAHagA~/RgRpDMnuP0S2aHR0cHM6Ly9wYWdlcy5idXNpbmVzc29mZmFzaGlvbi5jb20vdm9pY2VzMjAyNC8_bGlkPTExd3Ftc2E2Z3J1dCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfT2N0b2Jlcl8wNTExMjRfUmVnaXN0ZXJlZF9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpnDu5EKmfO40SOUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) to join us. [JOIN NOW](~/AAAHagA~/RgRpDMnuP0TAaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2xpZD00YnNkbGxmN2JwOGQmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX09jdG9iZXJfMDUxMTI0X1JlZ2lzdGVyZWRfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZw7uRCpnzuNEjlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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