How to Tap India’s $130 Billion Wedding Market

L Catterton Leads Funding for Fragrance Label Vyrao; The Debrief: Luxury Fashion’s Designer Diversity Problem ~/AAAHagA~/RgRozOuxP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRozOuxP0QWaHR0cHM6Ly9ib2YudG8vM3lYSXhUQVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, SEPTEMBER 18, 2024 - Global luxury brands are [pulling out all the stops](~/AAAHagA~/RgRozOuxP0TYaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2dsb2JhbC1tYXJrZXRzL2hvdy1nbG9iYWwtYnJhbmRzLXRhcC1pbmRpYXMtMTMwLWJpbGxpb24td2VkZGluZy1tYXJrZXQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) to tap India’s $130 billion wedding market. - L Catterton [led a funding round for niche fragrance brand](~/AAAHagA~/RgRozOuxP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sLWNhdHRlcnRvbi1pbnZlc3RzLWluLWJyaXRpc2gtZnJhZ3JhbmNlLWJyYW5kLXZ5cmFvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) Vyrao, founded by former fashion buyer Yasmin Sewell. - Burberry’s new CEO Joshua Schulman [dismissed talk of taking the beleaguered brand down market.](~/AAAHagA~/RgRozOuxP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2J1cmJlcnJ5cy1uZXctY2VvLXBsZWRnZXMtaGUtd29udC10YWtlLWJyYW5kLWRvd24tbWFya2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - Plus, The Debrief podcast [examines the lack of diversity](~/AAAHagA~/RgRozOuxP0TPaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3BvZGNhc3RzL2x1eHVyeS90aGUtZGVicmllZi1sdXh1cnktZmFzaGlvbnMtZGVzaWduZXItZGl2ZXJzaXR5LXByb2JsZW0vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) in luxury fashion’s top creative roles. TOP STORIES [GLOBAL MARKETS](~/AAAHagA~/RgRozOuxP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9nbG9iYWwtbWFya2V0cz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1FRkJDWDQ3V0hKQTRYRzYzNEFFTDZLM1JHVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90b3BpY1cFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [How Global Brands Tap India’s $130 Billion Wedding Market](~/AAAHagA~/RgRozOuxP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9ob3ctZ2xvYmFsLWJyYW5kcy10YXAtaW5kaWFzLTEzMC1iaWxsaW9uLXdlZGRpbmctbWFya2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1FRkJDWDQ3V0hKQTRYRzYzNEFFTDZLM1JHVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90aXRsZVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Praachi Raniwala ~/AAAHagA~/RgRozOuxP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9ob3ctZ2xvYmFsLWJyYW5kcy10YXAtaW5kaWFzLTEzMC1iaWxsaW9uLXdlZGRpbmctbWFya2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1FRkJDWDQ3V0hKQTRYRzYzNEFFTDZLM1JHVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9pbWFnZVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Local fashion designers and jewellers benefit most from India’s elaborate wedding customs, but global luxury brands like Versace and Bulgari are also capitalising on this opportunity through imaginative marketing, design tweaks and collaborations.](~/AAAHagA~/RgRozOuxP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9ob3ctZ2xvYmFsLWJyYW5kcy10YXAtaW5kaWFzLTEzMC1iaWxsaW9uLXdlZGRpbmctbWFya2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1FRkJDWDQ3V0hKQTRYRzYzNEFFTDZLM1JHVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9kZWtXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRozOuxP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9nbG9iYWwtbWFya2V0cy9ob3ctZ2xvYmFsLWJyYW5kcy10YXAtaW5kaWFzLTEzMC1iaWxsaW9uLXdlZGRpbmctbWFya2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1FRkJDWDQ3V0hKQTRYRzYzNEFFTDZLM1JHVSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV9jdGFXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BEAUTY](~/AAAHagA~/RgRozOuxP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODA5MjQmdXRtX3Rlcm09SUYyRVZPR0ZURkc2WENFRkVLVVpaVUFDQlkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Exclusive: L Catterton Invests in British Fragrance Brand Vyrao](~/AAAHagA~/RgRozOuxP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sLWNhdHRlcnRvbi1pbnZlc3RzLWluLWJyaXRpc2gtZnJhZ3JhbmNlLWJyYW5kLXZ5cmFvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1JRjJFVk9HRlRGRzZYQ0VGRUtVWlpVQUNCWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Daniela Morosini ~/AAAHagA~/RgRozOuxP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sLWNhdHRlcnRvbi1pbnZlc3RzLWluLWJyaXRpc2gtZnJhZ3JhbmNlLWJyYW5kLXZ5cmFvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1JRjJFVk9HRlRGRzZYQ0VGRUtVWlpVQUNCWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The niche brand, founded by former fashion buyer Yasmin Sewell, has closed its second round of funding with Manzanita Capital and Estée Lauder’s corporate venture capital arm also participating.](~/AAAHagA~/RgRozOuxP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sLWNhdHRlcnRvbi1pbnZlc3RzLWluLWJyaXRpc2gtZnJhZ3JhbmNlLWJyYW5kLXZ5cmFvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1JRjJFVk9HRlRGRzZYQ0VGRUtVWlpVQUNCWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRozOuxP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sLWNhdHRlcnRvbi1pbnZlc3RzLWluLWJyaXRpc2gtZnJhZ3JhbmNlLWJyYW5kLXZ5cmFvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1JRjJFVk9HRlRGRzZYQ0VGRUtVWlpVQUNCWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) ~/AAAHagA~/RgRozOuxP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9sLWNhdHRlcnRvbi1pbnZlc3RzLWluLWJyaXRpc2gtZnJhZ3JhbmNlLWJyYW5kLXZ5cmFvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1JRjJFVk9HRlRGRzZYQ0VGRUtVWlpVQUNCWSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRozOuxP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRozOuxP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Hermès Stock Defensive Trade to Counter Luxury Slowdown, Exane Says](~/AAAHagA~/RgRozOuxP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL2x1eHVyeS9oZXJtZXMtc3RvY2stZGVmZW5zaXZlLXRyYWRlLXRvLWNvdW50ZXItbHV4dXJ5LXNsb3dkb3duLWV4YW5lLXNheXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV90ZXJtPUJKSklKVVhKWE5FV0hJUUJVNFBQT0xMMzJJJnV0bV9jb250ZW50PW5ld3NicmllZl8xVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [EssilorLuxottica Extends Smart Glasses Partnership With Meta](~/AAAHagA~/RgRozOuxP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvdGVjaG5vbG9neS9lc3NpbG9ybHV4b3R0aWNhLWV4dGVuZHMtc21hcnQtZ2xhc3Nlcy1wYXJ0bmVyc2hpcC13aXRoLW1ldGEvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV90ZXJtPVJFWlQ1Tk9QRk5FQ1BIQjJBMkVGNFJMQ05RJnV0bV9jb250ZW50PW5ld3NicmllZl8yVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Ozempic ‘Very Likely’ to Face Drug Price Negotiations, Novo Says](~/AAAHagA~/RgRozOuxP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L296ZW1waWMtdmVyeS1saWtlbHktdG8tZmFjZS1kcnVnLXByaWNlLW5lZ290aWF0aW9ucy1ub3ZvLXNheXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV90ZXJtPTVUVjMySFhaNk5CMlJQTkJYTVpITkUyR0dBJnV0bV9jb250ZW50PW5ld3NicmllZl8zVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Burberry’s New CEO Pledges He Won’t Take Brand Down Market](~/AAAHagA~/RgRozOuxP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2J1cmJlcnJ5cy1uZXctY2VvLXBsZWRnZXMtaGUtd29udC10YWtlLWJyYW5kLWRvd24tbWFya2V0Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT00MkdGNkc2WUhSRVpOTjJES1lBUzdRUjNZTSZ1dG1fY29udGVudD1uZXdzYnJpZWZfNFcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [US Retail Sales Post Surprise Gain, Helped by Online Stores](~/AAAHagA~/RgRozOuxP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3VzLXJldGFpbC1zYWxlcy1wb3N0LXN1cnByaXNlLWdhaW4taGVscGVkLWJ5LW9ubGluZS1zdG9yZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV90ZXJtPVRXTlQyNUdCM0JEWk5LTko0Nk5LR0k3TEE0JnV0bV9jb250ZW50PW5ld3NicmllZl81VwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) MULTIMEDIA [PODCAST](~/AAAHagA~/RgRozOuxP0TBaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3BvZGNhc3RzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV90ZXJtPVdGNEhYRDRNVlpBRFhFQlVMRkdLUUpPQk1BJnV0bV9jb250ZW50PW11bHRpbWVkaWFfMV90b3BpY1cFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [The Debrief | Luxury Fashion’s Designer Diversity Problem](~/AAAHagA~/RgRozOuxP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wb2RjYXN0cy9sdXh1cnkvdGhlLWRlYnJpZWYtbHV4dXJ5LWZhc2hpb25zLWRlc2lnbmVyLWRpdmVyc2l0eS1wcm9ibGVtLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1XRjRIWEQ0TVZaQURYRUJVTEZHS1FKT0JNQSZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfdGl0bGVXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) By Sheena Butler-Young and Robert Williams ~/AAAHagA~/RgRozOuxP4QAAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9wb2RjYXN0cy9sdXh1cnkvdGhlLWRlYnJpZWYtbHV4dXJ5LWZhc2hpb25zLWRlc2lnbmVyLWRpdmVyc2l0eS1wcm9ibGVtLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fdGVybT1XRjRIWEQ0TVZaQURYRUJVTEZHS1FKT0JNQSZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfaW1hZ2VXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ PARTNER CONTENT ~/AAAHagA~/RgRozOuxP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9mYXNoaW9uLWV4ZWN1dGl2ZXMtb24tZmluZGluZy1icmFuZC1zdWNjZXNzLW9uLXRpa3Rvay1tYXJrZXRpbmctc3RyYXRlZ3ktaW5zaWdodHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV9jb250ZW50PXNwb25zb3JlZF9pbWFnZVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Fashion Executives on Finding Brand Success on TikTok With a feed driven by an interest-graph rather than a socio-graph structure, TikTok provides its audience with content based on individual interests dictated by their activity on the platform rather than who they follow or their demographic identity. This September, BoF and TikTok co-hosted an executive roundtable breakfast in New York. The event welcomed brand and business leaders from TikTok, Calvin Klein, Christian Dior, Fendi, LVMH, Michael Kors, E.l.f. Beauty, Paula’s Choice, Tiffany & Co., Unilever Prestive and Van Cleef & Arpels, to share their expertise and learnings from operating in fandoms, as well as how, where and when brands can establish a presence in TikTok communities’ conversations. “It's less on the celebrity of any one individual and more on the resonance that they have — and that changes,” said one guest, anonymised under the Chatham House Rule. “We see that, every day, where maybe a subcommunity is incredibly small, one individual has such a voice of that [group], like Brandon the Plant Guy for PlantTok or something like that — [but] how do we find who is resonating and showing up or relevant? That's what drives that authenticity.” Discover insights from the roundtable discussion on BoF. [READ MORE](~/AAAHagA~/RgRozOuxP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9mYXNoaW9uLWV4ZWN1dGl2ZXMtb24tZmluZGluZy1icmFuZC1zdWNjZXNzLW9uLXRpa3Rvay1tYXJrZXRpbmctc3RyYXRlZ3ktaW5zaWdodHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV9jb250ZW50PXNwb25zb3JlZF9jdGFXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON ~/AAAHagA~/RgRozOuxP0QeaHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9ib2YvVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRozOuxP0QqaHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2J1c2luZXNzb2ZmYXNoaW9uVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk ~/AAAHagA~/RgRozOuxP0QXaHR0cHM6Ly90d2l0dGVyLmNvbS9Cb0ZXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ ~/AAAHagA~/RgRozOuxP0QuaHR0cHM6Ly93d3cueW91dHViZS5jb20vdXNlci9CdXNpbmVzc29mRmFzaGlvblcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ~/AAAHagA~/RgRozOuxP0Q0aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNlkxU1R0NlNHRG5QYzhBZER6R016blcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ~/AAAHagA~/RgRozOuxP0RSaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vZ2IvcG9kY2FzdC90aGUtYnVzaW5lc3Mtb2YtZmFzaGlvbi1wb2RjYXN0L2lkMTIyNTIwNDU4OFcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [CONTACT US](mailto:professional@businessoffashion.com) [ETHICS POLICY](~/AAAHagA~/RgRozOuxP0SfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL291ci1qb3VybmFsaXNtLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fY29udGVudD1mb290ZXJfZXRoaWNzVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [SPONSORSHIP & ADVERTISING](~/AAAHagA~/RgRozOuxP0SfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NvbnRhY3QvbWVkaWEvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTgwOTI0JnV0bV9jb250ZW50PWZvb3Rlcl9zcG9uc29yVwVzcGNldUIKZtexZupmJr8F2lIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [JOB OPPORTUNITIES](~/AAAHagA~/RgRozOuxP0SbaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3dvcmstd2l0aC11cy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xODA5MjQmdXRtX2NvbnRlbnQ9Zm9vdGVyX2pvYnNXBXNwY2V1Qgpm17Fm6mYmvwXaUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) This email was sent to {EMAIL} Update your [preferences](~/AAAHagA~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_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) or [unsubscribe](~/AAAHagA~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_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) from this list. All services provided are subject to our [Privacy Policy](~/AAAHagA~/RgRozOuxP0SmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2xlZ2FsLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fY29udGVudD1mb290ZXJfcHJpdmFjeSNwcml2YWN5LXBvbGljeVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). The Business of Fashion Ltd The Business of Fashion, Surrey Building, 1 Surrey St, Temple, London, WC2R 2ND, United Kingdom [businessoffashion.com](~/AAAHagA~/RgRozOuxP0SOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE4MDkyNCZ1dG1fY29udGVudD1mb290ZXJfaG9tZVcFc3BjZXVCCmbXsWbqZia_BdpSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)