Your Summer Roundup

Catch Up on the Headlines You May Have Missed     Dear {NAME}, If you haven’t had the opportunity to catch up on our coverage this summer, we've curated a range of essential content to ensure you're well-informed on the top headlines and major industry developments as we transition into September. Summer highlights include: - Key insight and analysis in our must-read coverage, including “Inside Nike’s Big Marketing Vibe Shift,” “How Brands Can Beat the E-Commerce Slowdown,” “H&M’s Big Bet on Fashion’s Elusive Middle,” and “The Debate Over Nike’s CEO Bursts Into the Open.” - New live and on-demand masterclasses, including “Building an Effective Loyalty Programme,” breaking down the key strategies for brands launching and growing a loyalty programme in beauty and fashion. - The latest series from BoF Insights, The Business of Fashion’s data and advisory team, outlines a new growth framework for “How to Grow a $100 Million Brand” by translating cultural heat into commercial success. Read the complete three-part series now. If you’re not already a BoF Professional member, [join today with our 30-day £1/£1/](~/AAAHagA~/RgRoua1kP0S8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9ZTMzazRzaGxkbWZ1JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVN1bW1lcl9Sb3VuZHVwXzAzMDkyNF9SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)[€](~/AAAHagA~/RgRoua1kP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3N0dWRlbnQvcGFja2FnZXMvP2xpZD1hOTAzOXFyN2JoOGUmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWVyX1JvdW5kdXBfMDMwOTI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)[1 trial](~/AAAHagA~/RgRoua1kP0S8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9bzA3djY2OWYwaW04JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVN1bW1lcl9Sb3VuZHVwXzAzMDkyNF9SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) for unlimited access to all BoF Professional content, including agenda-setting news, analysis and advice, masterclasses and live events. [JOIN NOW](~/AAAHagA~/RgRoua1kP0S-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2xpZD04ZXg1MzYzeTV3b24mdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWVyX1JvdW5kdXBfMDMwOTI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)   Must-Read Insight and Analysis   ~/AAAHagA~/RgRoua1kP0TiaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9pbnNpZGUtbmlrZS1iaWctbWFya2V0aW5nLXZpYmUtc2hpZnQvP2xpZD1rYnB6cmVsZzRxYmomdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWVyX1JvdW5kdXBfMDMwOTI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Inside Nike’s Big Marketing Vibe Shift The return of company veteran Nicole Hubbard Graham as CMO has helped fuel a push to restore Nike’s marketing glory after the brand ran off course. ~/AAAHagA~/RgRoua1kP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2RpcmVjdC10by1jb25zdW1lci9lLWNvbW1lcmNlLWlzLXNsb3dpbmctbW9yZS10aGFuLWV4cGVjdGVkLWFyZS1icmFuZHMtcmVhZHkvP2xpZD15YXFtb2swaWxsbDgmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWVyX1JvdW5kdXBfMDMwOTI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ How Brands Can Beat the E-Commerce Slowdown The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap. ~/AAAHagA~/RgRoua1kP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9obXMtYmlnLWJldC1vbi1mYXNoaW9ucy1lbHVzaXZlLW1pZGRsZS8_bGlkPTdhZ3AyeHA0Z3dqaSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1TdW1tZXJfUm91bmR1cF8wMzA5MjRfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZtdlKNdmFo9cZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk H&M’s Big Bet on Fashion’s Elusive Middle CEO Daniel Ervér outlines his strategy to turn H&M’s greatest weakness — its positioning above Shein but below Zara — into a strength. ~/AAAHagA~/RgRoua1kP0TfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC9uaWtlLWNlby1sZWFkZXJzaGlwLWNoYW5nZS1qb2huLWRvbmFob2UvP2xpZD1wdG01dmlocHR4NHAmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWVyX1JvdW5kdXBfMDMwOTI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ The Debate Over Nike’s CEO Bursts Into the Open Speculation about the CEO’s future is now public as pressure grows on Nike’s management to enact a turnaround — and do it sooner than later. ~/AAAHagA~/RgRoua1kP0TpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9iZWF1dHkvbWFzdGVyY2xhc3MtYnVpbGRpbmctYW4tZWZmZWN0aXZlLWxveWFsdHktcHJvZ3JhbW1lLz9saWQ9aTdnY2trMXh2Mmd3JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPVN1bW1lcl9Sb3VuZHVwXzAzMDkyNF9SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Building an Effective Loyalty Programme Our latest BoF Professional Masterclass is now available to watch on-demand. BoF’s Marc Bain and Liz Flora breaks down the key strategies for brands launching and growing a loyalty programme in beauty and fashion. ~/AAAHagA~/RgRoua1kP4QBAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9lbnRyZXByZW5ldXJzaGlwL2JvZi1pbnNpZ2h0cy1ob3ctdG8tc2NhbGUtYW4taW5kZXBlbmRlbnQtZmFzaGlvbi1icmFuZC1wYXJ0LW9uZS8_bGlkPTFraDZwdW54Njg2ciZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1TdW1tZXJfUm91bmR1cF8wMzA5MjRfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZtdlKNdmFo9cZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk How to Grow a $100 Million Dollar Brand The recent closure of some of fashion’s buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today’s tough environment. Read the complete three-part series now. [JOIN NOW](~/AAAHagA~/RgRoua1kP0S-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2xpZD0xNzN5YXdzdnRwdWsmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249U3VtbWVyX1JvdW5kdXBfMDMwOTI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON [Instagram](~/AAAHagA~/RgRoua1kP0QeaHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS9ib2YvVwVzcGNldUIKZtdlKNdmFo9cZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Facebook](~/AAAHagA~/RgRoua1kP0QqaHR0cHM6Ly93d3cuZmFjZWJvb2suY29tL2J1c2luZXNzb2ZmYXNoaW9uVwVzcGNldUIKZtdlKNdmFo9cZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Twitter](~/AAAHagA~/RgRoua1kP0QXaHR0cHM6Ly90d2l0dGVyLmNvbS9Cb0ZXBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [YouTube](~/AAAHagA~/RgRoua1kP0Q4aHR0cHM6Ly93d3cueW91dHViZS5jb20vY2hhbm5lbC9VQ2UxcUlDdldSRGJkSDctRml4dmo3QmdXBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [LinkedIn](~/AAAHagA~/RgRoua1kP0Q4aHR0cHM6Ly93d3cubGlua2VkaW4uY29tL2NvbXBhbnkvdGhlLWJ1c2luZXNzLW9mLWZhc2hpb25XBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Spotify](~/AAAHagA~/RgRoua1kP0Q0aHR0cHM6Ly9vcGVuLnNwb3RpZnkuY29tL3Nob3cvNlkxU1R0NlNHRG5QYzhBZER6R016blcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Podcast](~/AAAHagA~/RgRoua1kP0RSaHR0cHM6Ly9wb2RjYXN0cy5hcHBsZS5jb20vZ2IvcG9kY2FzdC90aGUtYnVzaW5lc3Mtb2YtZmFzaGlvbi1wb2RjYXN0L2lkMTIyNTIwNDU4OFcFc3BjZXVCCmbXZSjXZhaPXGdSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [CONTACT US](mailto:support@businessoffashion.com) - [ETHICS POLICY](~/AAAHagA~/RgRoua1kP0QnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Fib3V0VwVzcGNldUIKZtdlKNdmFo9cZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [SPONSORSHIP & ADVERTISING](~/AAAHagA~/RgRoua1kP0QnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lZGlhVwVzcGNldUIKZtdlKNdmFo9cZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [JOB OPPORTUNITIES](~/AAAHagA~/RgRoua1kP0QpaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2NvbnRhY3RXBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) This email was sent to {EMAIL} Update your [preferences](~/AAAHagA~/RgRoua1kP0RKaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3NwYSMvYXBwL2FjY291bnQvcGVyc29uYWwvc3Vic2NyaXB0aW9ucz9XBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) or [unsubscribe](~/AAAHagA~/RgRoua1kP4QuAmh0dHBzOi8vMDEuZW1haWxpbmJvdW5kcHJvY2Vzc2luZy5ldS9lbWFpbC9tYW5hZ2Vfc3Vic2NyaXB0aW9ucy8lMjQxJTI0T1Y1clg4MDBlUWg2Z1JDdzBwNDh1ZyUzRCUzRCUyNFh6JTJCS1hoMGMlMkZYJTJCelRhZkdFM3JCamNpRFhYOFhGYndqUVY4MWZuZnIxM0ElM0Q_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~~) from this list. All services provided are subject to our [Privacy Policy](~/AAAHagA~/RgRoua1kP0Q2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2xlZ2FsI3ByaXZhY3ktcG9saWN5VwVzcGNldUIKZtdlKNdmFo9cZ1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). The Business of Fashion Ltd The Business of Fashion, Surrey Building, 1 Surrey St, Temple, London, WC2R 2ND, United Kingdom [businessoffashion.com](~/AAAHagA~/RgRoua1kP0QdaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb21XBXNwY2V1Qgpm12Uo12YWj1xnUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)