Inside Nike’s Marketing Vibe Shift

Neutrogena’s Gen-Z Play; Anna Wintour Hosting Harris Fundraiser ~/AAAHagA~/RgRonsUAP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRonsUAP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9kaXJlY3QtdG8tY29uc3VtZXIvY2FzZS1zdHVkeS1ob3ctYnJhbmRzLWNhbi1iYWxhbmNlLWR0Yy1hbmQtd2hvbGVzYWxlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fY29udGVudD1hZF9zbG90VwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, AUGUST 14, 2024 - Nike CMO Nicole Hubbard Graham is co-piloting a [push to restore the brand’s marketing glory.](~/AAAHagA~/RgRonsUAP0TDaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9pbnNpZGUtbmlrZS1iaWctbWFya2V0aW5nLXZpYmUtc2hpZnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - Neutrogena will [launch a new anti-ageing franchise](~/AAAHagA~/RgRonsUAP0S9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9jYW4tZ2VuLXotZ2V0LW5ldXRyb2dlbmEtYmFjay1vbi10b3AvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) called Collagen Bank in a bid to win over a young consumers. - Anna Wintour, Tory Burch and Aurora James are hosting a [fundraiser for US presidential candidate Kamala Harris](~/AAAHagA~/RgRonsUAP0TTaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2FubmEtd2ludG91ci10b3J5LWJ1cmNoLXRvLWhvc3QtaGFtcHRvbnMtZnVuZHJhaXNlci1mb3ItaGFycmlzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~). - [Shein has hired a former EU budget commissioner](~/AAAHagA~/RgRonsUAP0TQaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3NoZWluLWhpcmVzLWV4LWV1LW9mZmljaWFsLXRvLWJvbHN0ZXItbG9iYnlpbmctYXMtaXBvLW5lYXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) as a consultant ahead of its London IPO. - Trove, the platform that powers resale for brands like Patagonia and Lululemon, [has acquired competitor Recurate](~/AAAHagA~/RgRonsUAP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2JyYW5kZWQtcmVzYWxlLXByb3ZpZGVyLXRyb3ZlLWFjcXVpcmVzLXJlY3VyYXRlLWEtY29tcGV0aXRvci1pbi10aGUtc3BhY2UvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). - Plus, creative professionals across the fashion industry share insights with BoF Careers on [how to prepare a creative pitch in fashion](~/AAAHagA~/RgRonsUAP0TkaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3dvcmtwbGFjZS10YWxlbnQvaG93LXRvLXByZXBhcmUtYS1jcmVhdGl2ZS1waXRjaC1pbi1mYXNoaW9uLWZvci1jYXJlZXItZGV2ZWxvcG1lbnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). TOP STORIES [MARKETING](~/AAAHagA~/RgRonsUAP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjQmdXRtX3Rlcm09VENXR0pBNTdQSkJHQkdQSUxHUU03UzdRNDQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Inside Nike’s Big Marketing Vibe Shift](~/AAAHagA~/RgRonsUAP0TzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9pbnNpZGUtbmlrZS1iaWctbWFya2V0aW5nLXZpYmUtc2hpZnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPVRDV0dKQTU3UEpCR0JHUElMR1FNN1M3UTQ0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Daniel-Yaw Miller ~/AAAHagA~/RgRonsUAP0TzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9pbnNpZGUtbmlrZS1iaWctbWFya2V0aW5nLXZpYmUtc2hpZnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPVRDV0dKQTU3UEpCR0JHUElMR1FNN1M3UTQ0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. “Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.”](~/AAAHagA~/RgRonsUAP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9pbnNpZGUtbmlrZS1iaWctbWFya2V0aW5nLXZpYmUtc2hpZnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPVRDV0dKQTU3UEpCR0JHUElMR1FNN1M3UTQ0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRonsUAP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci9pbnNpZGUtbmlrZS1iaWctbWFya2V0aW5nLXZpYmUtc2hpZnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPVRDV0dKQTU3UEpCR0JHUElMR1FNN1M3UTQ0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BEAUTY](~/AAAHagA~/RgRonsUAP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjQmdXRtX3Rlcm09SEgzVlBEVkRLTkRPM0RHQkhMTUhUM1lSUEkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Can Gen-Z Get Neutrogena Back on Top?](~/AAAHagA~/RgRonsUAP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9jYW4tZ2VuLXotZ2V0LW5ldXRyb2dlbmEtYmFjay1vbi10b3AvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPUhIM1ZQRFZES05ETzNER0JITE1IVDNZUlBJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Daniela Morosini ~/AAAHagA~/RgRonsUAP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9jYW4tZ2VuLXotZ2V0LW5ldXRyb2dlbmEtYmFjay1vbi10b3AvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPUhIM1ZQRFZES05ETzNER0JITE1IVDNZUlBJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The Kenvue-owned skincare giant is releasing a new range, Collagen Bank, targeting younger consumers with actress Hailee Steinfeld as a spokesperson, a TikTok-first rollout and a focus on anti-ageing care.](~/AAAHagA~/RgRonsUAP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9jYW4tZ2VuLXotZ2V0LW5ldXRyb2dlbmEtYmFjay1vbi10b3AvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPUhIM1ZQRFZES05ETzNER0JITE1IVDNZUlBJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRonsUAP0TraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2JlYXV0eS9jYW4tZ2VuLXotZ2V0LW5ldXRyb2dlbmEtYmFjay1vbi10b3AvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPUhIM1ZQRFZES05ETzNER0JITE1IVDNZUlBJJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BEAUTY](~/AAAHagA~/RgRonsUAP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9iZWF1dHk_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjQmdXRtX3Rlcm09VkZEV0RQVDU2TkRWQkpGNVlHTTNGRFlOUEEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzNfdG9waWNXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Op-Ed | The Slippery Slope of Beauty Transparency](~/AAAHagA~/RgRonsUAP0TuaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2JlYXV0eS9zbGlwcGVyeS1zbG9wZS1vZi1iZWF1dHktdHJhbnNwYXJlbmN5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1WRkRXRFBUNTZORFZCSkY1WUdNM0ZEWU5QQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Sable Yong [As the number and price of treatments and products spiral ever higher, endless content on how editors, influencers and celebrities achieve their perfect looks may be doing more harm than good, argues Sable Yong. Sometimes, ignorance really is bliss.](~/AAAHagA~/RgRonsUAP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2JlYXV0eS9zbGlwcGVyeS1zbG9wZS1vZi1iZWF1dHktdHJhbnNwYXJlbmN5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1WRkRXRFBUNTZORFZCSkY1WUdNM0ZEWU5QQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRonsUAP0TsaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2JlYXV0eS9zbGlwcGVyeS1zbG9wZS1vZi1iZWF1dHktdHJhbnNwYXJlbmN5Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1WRkRXRFBUNTZORFZCSkY1WUdNM0ZEWU5QQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [WORKPLACE & TALENT](~/AAAHagA~/RgRonsUAP0TPaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy93b3JrcGxhY2UtdGFsZW50P3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPU9RN0o0N1JHRUpEVUhOREJWMklJMlNHNjZFJnV0bV9jb250ZW50PXRvcF9zdG9yeV80X3RvcGljVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [How to Prepare a Creative Pitch in Fashion](~/AAAHagA~/RgRonsUAP4QUAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L2hvdy10by1wcmVwYXJlLWEtY3JlYXRpdmUtcGl0Y2gtaW4tZmFzaGlvbi1mb3ItY2FyZWVyLWRldmVsb3BtZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1PUTdKNDdSR0VKRFVITkRCVjJJSTJTRzY2RSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF90aXRsZVcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Annabel Bolton [From tailoring your pitch to your audience to fine tuning a succinct narrative, BoF Careers sat down with experts working across creative functions in the fashion industry to learn how to prepare a compelling pitch.](~/AAAHagA~/RgRonsUAP4QSAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L2hvdy10by1wcmVwYXJlLWEtY3JlYXRpdmUtcGl0Y2gtaW4tZmFzaGlvbi1mb3ItY2FyZWVyLWRldmVsb3BtZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1PUTdKNDdSR0VKRFVITkRCVjJJSTJTRzY2RSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9kZWtXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRonsUAP4QSAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy93b3JrcGxhY2UtdGFsZW50L2hvdy10by1wcmVwYXJlLWEtY3JlYXRpdmUtcGl0Y2gtaW4tZmFzaGlvbi1mb3ItY2FyZWVyLWRldmVsb3BtZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1PUTdKNDdSR0VKRFVITkRCVjJJSTJTRzY2RSZ1dG1fY29udGVudD10b3Bfc3RvcnlfNF9jdGFXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRonsUAP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRonsUAP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Shein Hires Ex-EU Official to Bolster Lobbying as IPO Nears](~/AAAHagA~/RgRonsUAP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL3NoZWluLWhpcmVzLWV4LWV1LW9mZmljaWFsLXRvLWJvbHN0ZXItbG9iYnlpbmctYXMtaXBvLW5lYXJzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1YNEpEUUhBNUNKRkdSRVVOWkNRSU9QWUZXWSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Anna Wintour, Tory Burch to Host Hamptons Fundraiser for Harris](~/AAAHagA~/RgRonsUAP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2FubmEtd2ludG91ci10b3J5LWJ1cmNoLXRvLWhvc3QtaGFtcHRvbnMtZnVuZHJhaXNlci1mb3ItaGFycmlzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1FVjZaNEFTNDM1SEpESjVJRUJPVkZBVURSNCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [On Records Another Bumper Quarter](~/AAAHagA~/RgRonsUAP0TgaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL29uLXJlY29yZHMtYW5vdGhlci1idW1wZXItcXVhcnRlci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjQmdXRtX3Rlcm09UFBBQjZPRFgySkdYVEtCSTUzU1NHN1BDUTQmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1QgpmrQBAvGYhhmaPUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Southeast Asia’s E-Commerce Leader Fends Off TikTok](~/AAAHagA~/RgRonsUAP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvZ2xvYmFsLW1hcmtldHMvc291dGhlYXN0LWFzaWFzLWUtY29tbWVyY2UtbGVhZGVyLWZlbmRzLW9mZi10aWt0b2svP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMTQwODI0JnV0bV90ZXJtPVlKTVczQVVSREpBS05MT0xFM0tGNVNZQ05JJnV0bV9jb250ZW50PW5ld3NicmllZl80VwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [Branded Resale Provider Trove Acquires Recurate, a Competitor in the Space](~/AAAHagA~/RgRonsUAP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9icmFuZGVkLXJlc2FsZS1wcm92aWRlci10cm92ZS1hY3F1aXJlcy1yZWN1cmF0ZS1hLWNvbXBldGl0b3ItaW4tdGhlLXNwYWNlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzE0MDgyNCZ1dG1fdGVybT1KSlVNSjYzWUVSR081TldZUTdHN1JOUFRRTSZ1dG1fY29udGVudD1uZXdzYnJpZWZfNVcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) BoF PROFESSIONAL ~/AAAHagA~/RgRonsUAP0SfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2ltYWdlVwVzcGNldUIKZq0AQLxmIYZmj1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Actionable Business Case Studies Written to help you make better business decisions, BoF case studies explore the latest opportunities and challenges in fashion, luxury and beauty, told through the real-life experiences of top industry players. Each case study draws on extensive interviews from leading brands and retailers to share unparalleled insight, advice and inspiration on trending topics, including “How Brands Can Balance DTC and Wholesale,” “Building an Effective Loyalty Programme” and “How to Create Cultural Moments on Any Budget.” [READ NOW](~/AAAHagA~/RgRonsUAP0SdaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8xNDA4MjQmdXRtX2NvbnRlbnQ9c3BvbnNvcmVkX2N0YVcFc3BjZXVCCmatAEC8ZiGGZo9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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