How Fashion Can Nail the Tricky Details of Sports Partnerships

True Religion’s Hip-Hop Powered Comeback; Adidas’ Sales Rise ~/AAAHagA~/RgRojZ5QP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRojZ5QP0TeaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2Nhc2Utc3R1ZGllcy9kaXJlY3QtdG8tY29uc3VtZXIvY2FzZS1zdHVkeS1ob3ctYnJhbmRzLWNhbi1iYWxhbmNlLWR0Yy1hbmQtd2hvbGVzYWxlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fY29udGVudD1hZF9zbG90VwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk WHAT YOU NEED TO KNOW TODAY: THURSDAY, AUGUST 1, 2024 - Fashion brands eager to work with athletes [must navigate the complicated terms](~/AAAHagA~/RgRojZ5QP0TZaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvbWFya2V0aW5nLXByL2hvdy1mYXNoaW9uLWNhbi1uYWlsLXRoZS10cmlja3ktZGV0YWlscy1vZi1zcG9ydHMtcGFydG5lcnNoaXBzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) of their preexisting deals. - [True Religion’s strong connections with hip-hop artists](~/AAAHagA~/RgRojZ5QP0TCaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vYXJ0aWNsZXMvbWFya2V0aW5nLXByL3RydWUtcmVsaWdpb25zLWhpcC1ob3AtcG93ZXJlZC1jb21lYmFjay8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA4MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) have played a major role in the premium denim brand’s successful turnaround. - [Adidas said its wholesale business grew 17% last quarter](~/AAAHagA~/RgRojZ5QP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2FkaWRhcy1yZWdhaW5zLW1vbWVudHVtLXdpdGgtcmV0YWlsZXJzLW9uLXNhbWJhLWJvb20vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), fuelling a wider rebound at the brand. - [Hugo Boss cut its full-year sales and earnings forecasts](~/AAAHagA~/RgRojZ5QP0TSaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2h1Z28tYm9zcy1tYXktcHVzaC1iYWNrLTIwMjUtdGFyZ2V0cy1hcy1sdXh1cnktc2VjdG9yLWZhbHRlcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), citing weak demand in China and Britain. - [Fred Segal has closed its website](~/AAAHagA~/RgRojZ5QP0S3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2ZyZWQtc2VnYWwtc2h1dHRlcnMtaW4tbG9zLWFuZ2VsZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) and two remaining Los Angeles stores. - Plus, Valentino’s Jacopo Venturini and Alessandro Michele will join us on stage at BoF VOICES 2024. [Learn more about our recently confirmed speakers here](~/AAAHagA~/RgRojZ5QP0TGaHR0cHM6Ly9idXNpbmVzc29mZmFzaGlvbi5jb20vZXZlbnRzL25ld3MtYW5hbHlzaXMvYm9mLXZvaWNlcy0yMDI0LWxhdGVzdC1zcGVha2Vycy1hbm5vdW5jZW1lbnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). TOP STORIES [MARKETING](~/AAAHagA~/RgRojZ5QP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA4MjQmdXRtX3Rlcm09WDUzTlJEU1pXQkNCUkNNN1Q3NTdJU0VRVTQmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How Fashion Can Nail the Tricky Details of Sports Partnerships](~/AAAHagA~/RgRojZ5QP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvaG93LWZhc2hpb24tY2FuLW5haWwtdGhlLXRyaWNreS1kZXRhaWxzLW9mLXNwb3J0cy1wYXJ0bmVyc2hpcHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPVg1M05SRFNaV0JDQlJDTTdUNzU3SVNFUVU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Joan Kennedy ~/AAAHagA~/RgRojZ5QP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvaG93LWZhc2hpb24tY2FuLW5haWwtdGhlLXRyaWNreS1kZXRhaWxzLW9mLXNwb3J0cy1wYXJ0bmVyc2hpcHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPVg1M05SRFNaV0JDQlJDTTdUNzU3SVNFUVU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [As fashion’s interest in sports grows, brands are getting a crash course in the complicated world of sports sponsorships.](~/AAAHagA~/RgRojZ5QP4QLAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvaG93LWZhc2hpb24tY2FuLW5haWwtdGhlLXRyaWNreS1kZXRhaWxzLW9mLXNwb3J0cy1wYXJ0bmVyc2hpcHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPVg1M05SRFNaV0JDQlJDTTdUNzU3SVNFUVU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRojZ5QP4QLAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvaG93LWZhc2hpb24tY2FuLW5haWwtdGhlLXRyaWNreS1kZXRhaWxzLW9mLXNwb3J0cy1wYXJ0bmVyc2hpcHMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPVg1M05SRFNaV0JDQlJDTTdUNzU3SVNFUVU0JnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [MARKETING](~/AAAHagA~/RgRojZ5QP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA4MjQmdXRtX3Rlcm09Nko3Q1FCVlhLUkNZSEZFSDdCQ0JMRU9CWlUmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [True Religion’s Hip-Hop Powered Comeback](~/AAAHagA~/RgRojZ5QP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90cnVlLXJlbGlnaW9ucy1oaXAtaG9wLXBvd2VyZWQtY29tZWJhY2svP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTZKN0NRQlZYS1JDWUhGRUg3QkNCTEVPQlpVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Sheena Butler-Young ~/AAAHagA~/RgRojZ5QP0T2aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90cnVlLXJlbGlnaW9ucy1oaXAtaG9wLXBvd2VyZWQtY29tZWJhY2svP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTZKN0NRQlZYS1JDWUhGRUg3QkNCTEVPQlpVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2ltYWdlVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Even as the premium denim seller lost its hold on many consumers in the 2010s, hip-hop movers and shakers never wavered in their affinity for the horseshoe logo and signature thick stitching. That’s helping the brand mount a rebound today.](~/AAAHagA~/RgRojZ5QP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90cnVlLXJlbGlnaW9ucy1oaXAtaG9wLXBvd2VyZWQtY29tZWJhY2svP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTZKN0NRQlZYS1JDWUhGRUg3QkNCTEVPQlpVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2Rla1cFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRojZ5QP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci90cnVlLXJlbGlnaW9ucy1oaXAtaG9wLXBvd2VyZWQtY29tZWJhY2svP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTZKN0NRQlZYS1JDWUhGRUg3QkNCTEVPQlpVJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [NEWS & ANALYSIS](~/AAAHagA~/RgRojZ5QP0TMaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9uZXdzLWFuYWx5c2lzP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPUFXWDQ3SUlTMzVGUlRLTEtZN1hTN1E0QTNRJnV0bV9jb250ZW50PXRvcF9zdG9yeV8zX3RvcGljVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Valentino’s Alessandro Michele and Jacopo Venturini to Speak at BoF VOICES 2024](~/AAAHagA~/RgRojZ5QP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9uZXdzLWFuYWx5c2lzL2JvZi12b2ljZXMtMjAyNC1sYXRlc3Qtc3BlYWtlcnMtYW5ub3VuY2VtZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fdGVybT1BV1g0N0lJUzM1RlJUS0xLWTdYUzdRNEEzUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM190aXRsZVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By BoF Team ~/AAAHagA~/RgRojZ5QP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9uZXdzLWFuYWx5c2lzL2JvZi12b2ljZXMtMjAyNC1sYXRlc3Qtc3BlYWtlcnMtYW5ub3VuY2VtZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fdGVybT1BV1g0N0lJUzM1RlJUS0xLWTdYUzdRNEEzUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19pbWFnZVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [Also joining the speaker lineup are Foreign Policy’s Ravi Agrawal, Sojo’s Josephine Phillips, the Antwerp Academy’s Brandon Wen, Bohan Qiu of BOH Project and climate activist Clover Hogan.](~/AAAHagA~/RgRojZ5QP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9uZXdzLWFuYWx5c2lzL2JvZi12b2ljZXMtMjAyNC1sYXRlc3Qtc3BlYWtlcnMtYW5ub3VuY2VtZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fdGVybT1BV1g0N0lJUzM1RlJUS0xLWTdYUzdRNEEzUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19kZWtXBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRojZ5QP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9uZXdzLWFuYWx5c2lzL2JvZi12b2ljZXMtMjAyNC1sYXRlc3Qtc3BlYWtlcnMtYW5ub3VuY2VtZW50Lz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fdGVybT1BV1g0N0lJUzM1RlJUS0xLWTdYUzdRNEEzUSZ1dG1fY29udGVudD10b3Bfc3RvcnlfM19jdGFXBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Blumarine Hires David Koma as Creative Director](~/AAAHagA~/RgRojZ5QP0T1aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2JsdWVtYXJpbmUtaGlyZXMtZGF2aWQta29tYS1hcy1jcmVhdGl2ZS1kaXJlY3Rvci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA4MjQmdXRtX3Rlcm09NldJUVdZRDY2QkdPN0daMk9OT1NJUVVSWEEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfdGl0bGVXBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRojZ5QP0TzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2JsdWVtYXJpbmUtaGlyZXMtZGF2aWQta29tYS1hcy1jcmVhdGl2ZS1kaXJlY3Rvci8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA4MjQmdXRtX3Rlcm09NldJUVdZRDY2QkdPN0daMk9OT1NJUVVSWEEmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzRfY3RhVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [Adidas Regains Momentum With Retailers on Samba Boom](~/AAAHagA~/RgRojZ5QP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2FkaWRhcy1yZWdhaW5zLW1vbWVudHVtLXdpdGgtcmV0YWlsZXJzLW9uLXNhbWJhLWJvb20vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTNQNVlEV1lTQVJBTkRQSVpJMjdNUUY3UUFBJnV0bV9jb250ZW50PXRvcF9zdG9yeV81X3RpdGxlVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRojZ5QP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2FkaWRhcy1yZWdhaW5zLW1vbWVudHVtLXdpdGgtcmV0YWlsZXJzLW9uLXNhbWJhLWJvb20vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTNQNVlEV1lTQVJBTkRQSVpJMjdNUUY3UUFBJnV0bV9jb250ZW50PXRvcF9zdG9yeV81X2N0YVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Fred Segal Shutters in Los Angeles](~/AAAHagA~/RgRojZ5QP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2ZyZWQtc2VnYWwtc2h1dHRlcnMtaW4tbG9zLWFuZ2VsZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTYyRDU1TksyTzVER1pERjM1UExBNENYUk1FJnV0bV9jb250ZW50PXRvcF9zdG9yeV82X3RpdGxlVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRojZ5QP0TlaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2ZyZWQtc2VnYWwtc2h1dHRlcnMtaW4tbG9zLWFuZ2VsZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTYyRDU1TksyTzVER1pERjM1UExBNENYUk1FJnV0bV9jb250ZW50PXRvcF9zdG9yeV82X2N0YVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRojZ5QP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRojZ5QP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Balmain Appoints Bruna Scognamiglio Chief Marketing Officer](~/AAAHagA~/RgRojZ5QP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2JhbG1haW4tYXBwb2ludHMtYnJ1bmEtc2NvZ25hbWlnbGlvLWNoaWVmLW1hcmtldGluZy1vZmZpY2VyLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fdGVybT0ySzRCV1RQMlhWQU5GREczWFlPUFRCVUxNNCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Shiseido Names Kentaro Fujiwara as CEO](~/AAAHagA~/RgRojZ5QP0TlaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L3NoaXNlaWRvLW5hbWVzLWtlbnRhcm8tZnVqaXdhcmEtYXMtY2VvLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDgyNCZ1dG1fdGVybT1ZVUpZRjZEVjdKRFFORkxJVDdNRFlLSVVDQSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMlcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms](~/AAAHagA~/RgRojZ5QP4QTAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL21hcmtldGluZy1wci9hZGlkYXMtaGFzLWV4dGVuZGVkLWNvbnRyYWN0LXdpdGgtYmFza2V0YmFsbC1zdGFyLWFudGhvbnktZWR3YXJkcy1jZW8tY29uZmlybXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPVpVSU5DVU5RU0JHVjNFV0JMQ1o3SVNDTElJJnV0bV9jb250ZW50PW5ld3NicmllZl8zVwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - [‘Irving Penn: Centennial’ Exhibition to Travel to Spain](~/AAAHagA~/RgRojZ5QP0T7aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvY3JlYXRpdmUtY2xhc3MvaXJ2aW5nLXBlbm4tY2VudGVubmlhbC1leGhpYml0aW9uLXRvLXRyYXZlbC10by1zcGFpbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA4MjQmdXRtX3Rlcm09WVJTUTZCNkZBUkdNNU5WVDdBQlRORDRLUlkmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzRXBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Hugo Boss May Push Back 2025 Targets as Luxury Sector Falters](~/AAAHagA~/RgRojZ5QP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvbHV4dXJ5L2h1Z28tYm9zcy1tYXktcHVzaC1iYWNrLTIwMjUtdGFyZ2V0cy1hcy1sdXh1cnktc2VjdG9yLWZhbHRlcnMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV90ZXJtPTJNUk5BN1RQWkZFWkhEUEpDT0pKSUVWTURJJnV0bV9jb250ZW50PW5ld3NicmllZl81VwVzcGNldUIKZqFQGatmCQRKH1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) PARTNER CONTENT ~/AAAHagA~/RgRojZ5QP0TxaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9ob3ctcGF1bC1hbmQtc2hhcmstaXMtYWN0aXZhdGluZy1ldmVudHMtd2l0aC1wdXJwb3NlLWludGVydmlldy1jZW8tYW5kcmVhLWRpbmkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PXNwb25zb3JlZF9pbWFnZVcFc3BjZXVCCmahUBmrZgkESh9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ How Paul & Shark Is Activating in Unexpected Locations with Purpose This year, global travel volumes are projected to reach 110 percent of 2019 levels. While global hotspots remain attractive, many travellers are expanding their itineraries beyond traditional destinations. Paul & Shark is strategically investing in this new travel mindset. For its Summer 2024 activation, it chose Formentera — an island accessible only by sea — to collaborate with Juvia, a restaurant on its shoreline. "There is a beautiful, aesthetic aspect to summer resort activations, but we wanted to find a new way to promote Paul & Shark around the Mediterranean this summer — one with a deeper message," said Paul & Shark CEO, Andrea Dini. [READ MORE](~/AAAHagA~/RgRojZ5QP0TvaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL2x1eHVyeS9ob3ctcGF1bC1hbmQtc2hhcmstaXMtYWN0aXZhdGluZy1ldmVudHMtd2l0aC1wdXJwb3NlLWludGVydmlldy1jZW8tYW5kcmVhLWRpbmkvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwODI0JnV0bV9jb250ZW50PXNwb25zb3JlZF9jdGFXBXNwY2V1QgpmoVAZq2YJBEofUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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