June's Must-Read Insight and Analysis

Catch-Up on the Headlines You May Have Missed   ~/AAAHagA~/RgRoZmaMP0StaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9ZDQ2eGRkY2lhaTQwJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9KdW5lXzAyMDcyNF9SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpmdIzhg2Z75iSuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~   Dear {NAME}, BoF Professional members enjoy unlimited access to essential insight and analysis on the latest fashion, luxury and beauty industry news and developments. June highlights you may have missed include: - Key insight and analysis in our must-read coverage, including “What’s Behind the Slow Fashion Recession,” “The Fashion System Is Creaking. Will It Collapse?,” “The Rise of Sportswear’s Challenger Brands, in Four Charts” and “Luxury E-Commerce: Who’s Surviving and Why.” - New live and on-demand masterclasses, including “How to Create Cultural Moments on Any Budget” breaking down how brands can identify the right cultural figure or asset to partner with, which channels are best for bringing partnerships to life, and what tools are needed for measuring a cultural moment's impact. - Plus, the second volume of The BoF Brand Magic Index, powered by Quilt.AI, uses cutting-edge AI technology to reveal the fashion industry’s most powerful brands. [Download a sample of the report now](~/AAAHagA~/RgRoZmaMP4QuAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtYnJhbmQtbWFnaWMtaW5kZXgtdm9sdW1lLXR3by1mYXNoaW9uLWx1eHVyeS1icmFuZHMtcmFua2luZy1kaW9yLWxvdWlzLXZ1aXR0b24tdmVyc2FjZS1xdWlsdC1haS8_bGlkPTJ6cjVjcmQxZzI4aSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfSnVuZV8wMjA3MjRfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZnSM4YNme-YkrlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) or [sign up for an Executive Membership](~/AAAHagA~/RgRoZmaMP0TcaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2ZlYXR1cmU9aW5zaWdodHMtcmVwb3J0JmxpZD1wMHkxdmFpdThlbGomdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX0p1bmVfMDIwNzI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmZ0jOGDZnvmJK5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) to access the full version of the report, which includes deep dives for all 50 brands. If you’re not already a BoF Professional member, [join today with our 30-day £1/£1/](~/AAAHagA~/RgRoZmaMP0TCaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9bWdqcDFoMHI5eWRrJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9KdW5lXzAyMDcyNF9SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpmdIzhg2Z75iSuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~)[€](~/AAAHagA~/RgRoZmaMP0TKaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3N0dWRlbnQvcGFja2FnZXMvP2xpZD1yY3VvNGx6d3VmaWEmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX0p1bmVfMDIwNzI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmZ0jOGDZnvmJK5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)[1 trial](~/AAAHagA~/RgRoZmaMP0TCaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL21lbWJlcnNoaXBzL3BhY2thZ2VzLz9saWQ9NXBwb2duaWlvcnlpJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9KdW5lXzAyMDcyNF9SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpmdIzhg2Z75iSuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) for unlimited access to all BoF Professional content, including agenda-setting news, analysis and advice, masterclasses and live events. [JOIN NOW](~/AAAHagA~/RgRoZmaMP0TEaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP2xpZD1kaDkyNWd4bG1xNGgmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX0p1bmVfMDIwNzI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmZ0jOGDZnvmJK5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~)   June's Must-Read Insight and Analysis   ~/AAAHagA~/RgRoZmaMP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3doYXRzLWJlaGluZC10aGUtc2xvdy1mYXNoaW9uLXJlY2Vzc2lvbi8_bGlkPXdvcjF5cTdudjVyOSZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfSnVuZV8wMjA3MjRfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZnSM4YNme-YkrlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk What’s Behind the Slow Fashion Recession The closure of Mara Hoffman and other brands that built ethical consumption into their business models is raising questions about whether there’s room in the market for brands that put sustainability first. ~/AAAHagA~/RgRoZmaMP0TtaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2x1eHVyeS90aGUtZmFzaGlvbi1zeXN0ZW0taXMtY3JlYWtpbmctd2lsbC1pdC1jb2xsYXBzZS8_bGlkPXh1YjZuZGxxM3U5ZCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfSnVuZV8wMjA3MjRfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZnSM4YNme-YkrlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk The Fashion System Is Creaking. Will It Collapse? Lately, something has not been feeling quite right in luxury fashion. The current formulaic, corporatised, anodyne approach to fashion is not working. The industry needs to find its courage to be creative again. ~/AAAHagA~/RgRoZmaMP0TmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC90aGUtcmlzZS1vZi1zcG9ydHN3ZWFyLWNoYWxsZW5nZXItYnJhbmRzLz9saWQ9OGVpbmU5d25kZXNqJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1vbnRobHlfUm91bmR1cF9KdW5lXzAyMDcyNF9SZWdpc3RlcmVkX0FjdGl2ZV9Vc2VycyZ1dG1fY29udGVudD1XBXNwY2V1QgpmdIzhg2Z75iSuUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ The Rise of Sportswear’s Challenger Brands Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon. ~/AAAHagA~/RgRoZmaMP0TnaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3JldGFpbC93aGF0LWx1eHVyeS1lY29tbWVyY2Utc3Vydml2b3JzLWdldC1yaWdodC8_bGlkPXI1NzdhdmFpdTd6MiZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfSnVuZV8wMjA3MjRfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZnSM4YNme-YkrlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Luxury E-Commerce: Who’s Surviving and Why Experts say brands have kept afloat in a challenged space by honing in on a particular consumer, curating their assortments and executing on retail basics. Still, the bigger they get, the harder it will be to sustain these strategies. ~/AAAHagA~/RgRoZmaMP0T6aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9tYXJrZXRpbmctcHIvbWFzdGVyY2xhc3MtaG93LXRvLWNyZWF0ZS1jdWx0dXJhbC1tb21lbnRzLW9uLWFueS1idWRnZXQvP2xpZD1nZnV5cDNzc3J2cTImdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249TW9udGhseV9Sb3VuZHVwX0p1bmVfMDIwNzI0X1JlZ2lzdGVyZWRfQWN0aXZlX1VzZXJzJnV0bV9jb250ZW50PVcFc3BjZXVCCmZ0jOGDZnvmJK5SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ How to Create Cultural Moments on Any Budget Our latest BoF Professional Masterclass is now available to watch on-demand. BoF’s Diana Pearl, along with a panel of experts, break down the strategy that goes into creating a cultural moment on any budget. ~/AAAHagA~/RgRoZmaMP4QuAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtYnJhbmQtbWFnaWMtaW5kZXgtdm9sdW1lLXR3by1mYXNoaW9uLWx1eHVyeS1icmFuZHMtcmFua2luZy1kaW9yLWxvdWlzLXZ1aXR0b24tdmVyc2FjZS1xdWlsdC1haS8_bGlkPTVwdWY0cGZraDNwdCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1Nb250aGx5X1JvdW5kdXBfSnVuZV8wMjA3MjRfUmVnaXN0ZXJlZF9BY3RpdmVfVXNlcnMmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZnSM4YNme-YkrlIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk The BoF Brand Magic Index: Volume 2 The second volume of The BoF Brand Magic Index, powered by Quilt.AI, uses cutting-edge AI technology to reveal the fashion industry’s most powerful brands. Download a sample of the report now. 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