The Patagonia Paradox

What Elections in the UK and France Mean for Fashion ~/AAAHagA~/RgRoZMDGP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoZMDGP0QWaHR0cHM6Ly9ib2YudG8vM1ZHaTlveVcFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: MONDAY, JULY 1, 2024 - [Patagonia CEO Ryan Gellert](~/AAAHagA~/RgRoZMDGP0TPaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3BhdGFnb25pYS1zdXN0YWluYWJsZS1mYXNoaW9uLXJ5YW4tZ2VsbGVydC1jZW8vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) explains why growth isn’t at the top of his agenda. - This week, the fashion industry will be closely tracking [elections in the UK and France.](~/AAAHagA~/RgRoZMDGP0TYaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2JyaWVmaW5ncy9yZXRhaWwvdGhpcy13ZWVrLXdoYXQtZWxlY3Rpb25zLWluLXRoZS11ay1hbmQtZnJhbmNlLW1lYW4tZm9yLWZhc2hpb24vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - Plus, Tim Blanks speaks to [Thom Browne about his all muslin couture collection](~/AAAHagA~/RgRoZMDGP0TCaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcy9mYXNoaW9uLXdlZWsvYW4tZWxldmF0aW9uLW9mLW11c2xpbi1hdC10aG9tLWJyb3duZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA3MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmdMY7gmZ75lyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) in the latest episode of Backstage Pass TOP STORIES [SUSTAINABILITY](~/AAAHagA~/RgRoZMDGP0TNaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9zdXN0YWluYWJpbGl0eT91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fdGVybT1DU0pENExBTVlWQTZQTkhORzJMR043NlZRQSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMV90b3BpY1cFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [‘In Business to Save the Planet’: The Patagonia Paradox](~/AAAHagA~/RgRoZMDGP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3BhdGFnb25pYS1zdXN0YWluYWJsZS1mYXNoaW9uLXJ5YW4tZ2VsbGVydC1jZW8vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV90ZXJtPUNTSkQ0TEFNWVZBNlBOSE5HMkxHTjc2VlFBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Sarah Kent ~/AAAHagA~/RgRoZMDGP0T_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3BhdGFnb25pYS1zdXN0YWluYWJsZS1mYXNoaW9uLXJ5YW4tZ2VsbGVydC1jZW8vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV90ZXJtPUNTSkQ0TEFNWVZBNlBOSE5HMkxHTjc2VlFBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [The American outerwear giant’s profits are meant to fight climate change, but its means of generating them do the opposite. CEO Ryan Gellert talks to BoF about the contradiction at the heart of Patagonia’s business, why he’s gambling on resale and the company’s efforts to curb consumption.](~/AAAHagA~/RgRoZMDGP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3BhdGFnb25pYS1zdXN0YWluYWJsZS1mYXNoaW9uLXJ5YW4tZ2VsbGVydC1jZW8vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV90ZXJtPUNTSkQ0TEFNWVZBNlBOSE5HMkxHTjc2VlFBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoZMDGP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL3N1c3RhaW5hYmlsaXR5L3BhdGFnb25pYS1zdXN0YWluYWJsZS1mYXNoaW9uLXJ5YW4tZ2VsbGVydC1jZW8vP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV90ZXJtPUNTSkQ0TEFNWVZBNlBOSE5HMkxHTjc2VlFBJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [RETAIL](~/AAAHagA~/RgRoZMDGP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9yZXRhaWw_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA3MjQmdXRtX3Rlcm09TkhCTk1EUzNaRkFIVkRXSlZJSlNPUEsySkkmdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzJfdG9waWNXBXNwY2V1QgpmdMY7gmZ75lyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [This Week: What Elections in the UK and France Mean for Fashion](~/AAAHagA~/RgRoZMDGP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvcmV0YWlsL3RoaXMtd2Vlay13aGF0LWVsZWN0aW9ucy1pbi10aGUtdWstYW5kLWZyYW5jZS1tZWFuLWZvci1mYXNoaW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fdGVybT1OSEJOTURTM1pGQUhWRFdKVklKU09QSzJKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl90aXRsZVcFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) By Brian Baskin ~/AAAHagA~/RgRoZMDGP4QIAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvcmV0YWlsL3RoaXMtd2Vlay13aGF0LWVsZWN0aW9ucy1pbi10aGUtdWstYW5kLWZyYW5jZS1tZWFuLWZvci1mYXNoaW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fdGVybT1OSEJOTURTM1pGQUhWRFdKVklKU09QSzJKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9pbWFnZVcFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ [The promise of political stability in the UK, and the opposite in France, has the industry closely watching the polls.](~/AAAHagA~/RgRoZMDGP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvcmV0YWlsL3RoaXMtd2Vlay13aGF0LWVsZWN0aW9ucy1pbi10aGUtdWstYW5kLWZyYW5jZS1tZWFuLWZvci1mYXNoaW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fdGVybT1OSEJOTURTM1pGQUhWRFdKVklKU09QSzJKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9kZWtXBXNwY2V1QgpmdMY7gmZ75lyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [READ MORE](~/AAAHagA~/RgRoZMDGP4QGAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9icmllZmluZ3MvcmV0YWlsL3RoaXMtd2Vlay13aGF0LWVsZWN0aW9ucy1pbi10aGUtdWstYW5kLWZyYW5jZS1tZWFuLWZvci1mYXNoaW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fdGVybT1OSEJOTURTM1pGQUhWRFdKVklKU09QSzJKSSZ1dG1fY29udGVudD10b3Bfc3RvcnlfMl9jdGFXBXNwY2V1QgpmdMY7gmZ75lyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRoZMDGP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRoZMDGP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [Far Right Wins First Round in French Election](~/AAAHagA~/RgRoZMDGP0T0aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvZ2xvYmFsLW1hcmtldHMvZmFyLXJpZ2h0LXdpbnMtZmlyc3Qtcm91bmQtaW4tZnJlbmNoLWVsZWN0aW9uLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fdGVybT1aWUg1NFdOUFJWRDNCSjJOU05MT0FKSDVZQSZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) MULTIMEDIA [VIDEO](~/AAAHagA~/RgRoZMDGP0S_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzAxMDcyNCZ1dG1fdGVybT1aTk5LVFVaN0tOREhaREpVWklWWFpBTE9SSSZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfdG9waWNXBXNwY2V1QgpmdMY7gmZ75lyxUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Backstage Pass: An Elevation of Muslin at Thom Browne](~/AAAHagA~/RgRoZMDGP0TzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcy9mYXNoaW9uLXdlZWsvYW4tZWxldmF0aW9uLW9mLW11c2xpbi1hdC10aG9tLWJyb3duZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA3MjQmdXRtX3Rlcm09Wk5OS1RVWjdLTkRIWkRKVVpJVlhaQUxPUkkmdXRtX2NvbnRlbnQ9bXVsdGltZWRpYV8xX3RpdGxlVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Tim Blanks ~/AAAHagA~/RgRoZMDGP0TzaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcy9mYXNoaW9uLXdlZWsvYW4tZWxldmF0aW9uLW9mLW11c2xpbi1hdC10aG9tLWJyb3duZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8wMTA3MjQmdXRtX3Rlcm09Wk5OS1RVWjdLTkRIWkRKVVpJVlhaQUxPUkkmdXRtX2NvbnRlbnQ9bXVsdGltZWRpYV8xX2ltYWdlVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk BoF PROFESSIONAL ~/AAAHagA~/RgRoZMDGP0QuaHR0cHM6Ly9mb3JtLnR5cGVmb3JtLmNvbS90by9IdVM2elNabD90eXBlZm9ybVcFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Join Imran Amed and the BoF Professional Community in Manila The Business of Fashion and Vogue Philippines are coming together to connect fashion professionals in Manila on Tuesday, July 9, 2024. We are delighted to invite BoF Professional members to join us for Imran Amed’s first speaking engagement in Southeast Asia.  From analysis of the global fashion industry to career advice, BoF’s founder and CEO, Imran Amed will share his personal and professional journey with Vogue Philippines editor in chief Bea Valdes and fashion director Pam Quinones and reflect on the market forces and consumer trends shaping the future of the global fashion industry. This will be followed by a Q&A session with Imran where you can ask your own questions. Tickets will be issued on a first-come, first-served basis and are exclusive to BoF Professional members only. If you’re not a BoF Professional member, [join now before registering to attend](~/AAAHagA~/RgRoZMDGP0SfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMDEwNzI0JnV0bV9jb250ZW50PXByb21vVwVzcGNldUIKZnTGO4Jme-ZcsVIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk). [REGISTER NOW](~/AAAHagA~/RgRoZMDGP0QuaHR0cHM6Ly9mb3JtLnR5cGVmb3JtLmNvbS90by9IdVM2elNabD90eXBlZm9ybVcFc3BjZXVCCmZ0xjuCZnvmXLFSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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