Fashion’s WNBA ‘Tunnel Walk’ Opportunity

Levi Strauss Posts Quarterly Revenue Miss ~/AAAHagA~/RgRoX3rxP0SLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI3MDYyNCZ1dG1fY29udGVudD1ib2ZfbG9nb1cFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ ADVERTISEMENT ~/AAAHagA~/RgRoX3rxP0QWaHR0cHM6Ly9ib2YudG8vNGVESFY1Y1cFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 27, 2024 - WNBA “tunnel walks” have become a huge [marketing opportunity for fashion and beauty brands.](~/AAAHagA~/RgRoX3rxP0TJaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci93bmJhLXR1bm5lbC13YWxrLWFuZ2VsLXJlZXNlLWNhaXRsaW4tY2xhcmsvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV9jb250ZW50PWludHJvVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) - Tim Blanks speaks to Daniel Roseberry about his [cinematic couture collection for Schiaparelli](~/AAAHagA~/RgRoX3rxP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcy9mYXNoaW9uLXdlZWsvYmFja3N0YWdlLXBhc3Mtc2NoaWFwYXJlbGxpcy1jaW5lbWF0aWMtY291dHVyZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) in Backstage Pass. - Lululemon-backed plastics recycler [Samsara Eco has raised $65 million](~/AAAHagA~/RgRoX3rxP0TOaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3Mvc3VzdGFpbmFiaWxpdHkvbHVsdWxlbW9uLXNhbXNhcmEtZWNvLXJlY3ljbGluZy1wbGFzdGljLWludmVzdGluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). - L Catterton and a group of Birkenstock employees [raised $756 million from the sale of a block of shares](~/AAAHagA~/RgRoX3rxP0TTaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2wtY2F0dGVydG9uLWdyb3VwLXJhaXNlcy03NTYtbWlsbGlvbi1pbi1iaXJrZW5zdG9jay1zaGFyZS1zYWxlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI3MDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) of the footwear maker. - [Levi’s second-quarter revenue](~/AAAHagA~/RgRoX3rxP0TZaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2xldmktc3RyYXVzcy1wb3N0cy1xdWFydGVybHktcmV2ZW51ZS1taXNzLW1haW50YWlucy1hbm51YWwtZm9yZWNhc3RzLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI3MDYyNCZ1dG1fY29udGVudD1pbnRyb1cFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) fell short of expectations. - Plus, join Imran Amed and the BoF Professional community in Manila on Tuesday, July 9 for a special event with Vogue Philippines. [Secure your ticket now](~/AAAHagA~/RgRoX3rxP0TFaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9uZXdzLWFuYWx5c2lzL2JvZi1wcm9mZXNzaW9uYWwtY29tbXVuaXR5LWV2ZW50LW1hbmlsYS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX2NvbnRlbnQ9aW50cm9XBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~). TOP STORIES [MARKETING](~/AAAHagA~/RgRoX3rxP0TLaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3RvcGljcy9tYXJrZXRpbmctcHI_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX3Rlcm09VkJFU0paQkhFUkU1TENWQlk0UEEyU1czQ00mdXRtX2NvbnRlbnQ9dG9wX3N0b3J5XzFfdG9waWNXBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine](~/AAAHagA~/RgRoX3rxP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci93bmJhLXR1bm5lbC13YWxrLWFuZ2VsLXJlZXNlLWNhaXRsaW4tY2xhcmsvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV90ZXJtPVZCRVNKWkJIRVJFNUxDVkJZNFBBMlNXM0NNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX3RpdGxlVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Daniel-Yaw Miller ~/AAAHagA~/RgRoX3rxP0T5aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci93bmJhLXR1bm5lbC13YWxrLWFuZ2VsLXJlZXNlLWNhaXRsaW4tY2xhcmsvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV90ZXJtPVZCRVNKWkJIRVJFNUxDVkJZNFBBMlNXM0NNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2ltYWdlVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk [Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the league’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on its newfound fashion appeal.](~/AAAHagA~/RgRoX3rxP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci93bmJhLXR1bm5lbC13YWxrLWFuZ2VsLXJlZXNlLWNhaXRsaW4tY2xhcmsvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV90ZXJtPVZCRVNKWkJIRVJFNUxDVkJZNFBBMlNXM0NNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2Rla1cFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [READ MORE](~/AAAHagA~/RgRoX3rxP0T3aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2FydGljbGVzL21hcmtldGluZy1wci93bmJhLXR1bm5lbC13YWxrLWFuZ2VsLXJlZXNlLWNhaXRsaW4tY2xhcmsvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV90ZXJtPVZCRVNKWkJIRVJFNUxDVkJZNFBBMlNXM0NNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8xX2N0YVcFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [Op-Ed | Could LVMH Buy Richemont?](~/AAAHagA~/RgRoX3rxP0ThaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2x1eHVyeS9jb3VsZC1sdm1oLWJ1eS1yaWNoZW1vbnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV90ZXJtPVBHVDdPTldTWVZDNjNBVVk1VUVMNkhMNkZNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX3RpdGxlVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [READ MORE](~/AAAHagA~/RgRoX3rxP0TfaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL29waW5pb25zL2x1eHVyeS9jb3VsZC1sdm1oLWJ1eS1yaWNoZW1vbnQvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV90ZXJtPVBHVDdPTldTWVZDNjNBVVk1VUVMNkhMNkZNJnV0bV9jb250ZW50PXRvcF9zdG9yeV8yX2N0YVcFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) [BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1](~/AAAHagA~/RgRoX3rxP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) [START TRIAL](~/AAAHagA~/RgRoX3rxP0SraHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3N1YnNjcmlwdGlvbnMvcGFja2FnZXMvP3V0bV9zb3VyY2U9bmV3c2xldHRlcl9kYWlseWRpZ2VzdCZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1EYWlseV9EaWdlc3RfMjcwNjI0JnV0bV9jb250ZW50PWJvZnByb19tb2R1bGVfY3RhVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) NEWS BRIEFS - [L Catterton Group Raises $756 Million in Birkenstock Share Sale](~/AAAHagA~/RgRoX3rxP0T9aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2wtY2F0dGVydG9uLWdyb3VwLXJhaXNlcy03NTYtbWlsbGlvbi1pbi1iaXJrZW5zdG9jay1zaGFyZS1zYWxlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI3MDYyNCZ1dG1fdGVybT1WWVY2RjdMRVFWQUJOS1NUQ1NIVE9NWFNLNCZ1dG1fY29udGVudD1uZXdzYnJpZWZfMVcFc3BjZXVCCmZ28fV8ZmzefUtSG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) - [Levi Strauss Posts Quarterly Revenue Miss, Maintains Annual Forecasts](~/AAAHagA~/RgRoX3rxP4QDAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9uZXdzL3JldGFpbC9sZXZpLXN0cmF1c3MtcG9zdHMtcXVhcnRlcmx5LXJldmVudWUtbWlzcy1tYWludGFpbnMtYW5udWFsLWZvcmVjYXN0cy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX3Rlcm09TjJOVlBCNUNJNUhSTFBSV1JQQVlKN0xORFEmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzJXBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Amazon Plans Discount Web Store in Effort to Counter Temu, Shein](~/AAAHagA~/RgRoX3rxP0T-aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvcmV0YWlsL2FtYXpvbi1wbGFucy1kaXNjb3VudC13ZWItc3RvcmUtaW4tZWZmb3J0LXRvLWNvdW50ZXItdGVtdS1zaGVpbi8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX3Rlcm09SzZNN1ZTMlI0UkVKWERIWFkzUUtISVBSQUEmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzNXBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Lululemon-Backed Recycler Samsara Eco Raises $65 Million](~/AAAHagA~/RgRoX3rxP0T4aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3Mvc3VzdGFpbmFiaWxpdHkvbHVsdWxlbW9uLXNhbXNhcmEtZWNvLXJlY3ljbGluZy1wbGFzdGljLWludmVzdGluZy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX3Rlcm09RlVMMlhPWFk3SkRaVEgzTUFDRjRUSkxFQk0mdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzRXBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) - [Revolution Beauty Expects Return to Growth by Year-End](~/AAAHagA~/RgRoX3rxP0TdaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL25ld3MvYmVhdXR5L3Jldm9sdXRpb24tYmVhdXR5LTIwMjQtcmVzdWx0cy8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX3Rlcm09SDVOMkw1UFdXRkZXNU5RU0pGU1k0RjZIUFUmdXRtX2NvbnRlbnQ9bmV3c2JyaWVmXzVXBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) MULTIMEDIA [VIDEO](~/AAAHagA~/RgRoX3rxP0S_aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI3MDYyNCZ1dG1fdGVybT03VTROVEY3VE5KRlhITzJPNDdFTlo0WU1WNCZ1dG1fY29udGVudD1tdWx0aW1lZGlhXzFfdG9waWNXBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~) [Backstage Pass: Schiaparelli’s Cinematic Couture](~/AAAHagA~/RgRoX3rxP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcy9mYXNoaW9uLXdlZWsvYmFja3N0YWdlLXBhc3Mtc2NoaWFwYXJlbGxpcy1jaW5lbWF0aWMtY291dHVyZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX3Rlcm09N1U0TlRGN1ROSkZYSE8yTzQ3RU5aNFlNVjQmdXRtX2NvbnRlbnQ9bXVsdGltZWRpYV8xX3RpdGxlVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) By Tim Blanks ~/AAAHagA~/RgRoX3rxP0T8aHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL3ZpZGVvcy9mYXNoaW9uLXdlZWsvYmFja3N0YWdlLXBhc3Mtc2NoaWFwYXJlbGxpcy1jaW5lbWF0aWMtY291dHVyZS8_dXRtX3NvdXJjZT1uZXdzbGV0dGVyX2RhaWx5ZGlnZXN0JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPURhaWx5X0RpZ2VzdF8yNzA2MjQmdXRtX3Rlcm09N1U0TlRGN1ROSkZYSE8yTzQ3RU5aNFlNVjQmdXRtX2NvbnRlbnQ9bXVsdGltZWRpYV8xX2ltYWdlVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk PARTNER CONTENT ~/AAAHagA~/RgRoX3rxP4QkAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvZGlzY3Vzc2luZy1pZGVudGl0eS1vcHBvcnR1bml0eS1mb3ItaW5kZXBlbmRlbnQtYnJhbmRzLWNkbHAtZW52ZWxvcGUxOTc2LWFkbnltLWF0LW1pbGFuLWZhc2hpb24td2Vlay1tZnctbWVucy1jaWZmLXNob3djYXNlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI3MDYyNCZ1dG1fY29udGVudD1zcG9uc29yZWRfaW1hZ2VXBXNwY2V1QgpmdvH1fGZs3n1LUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ The Identity-Opportunity for Independent Brands At CIFF’s Nordic showcase during Milan’s menswear week, BoF moderated a panel with CDLP co-founder Andreas Palm, Celine Aagaard of Envelope 1976 and Adnym’s Frippe Persson, discussing the growing opportunity for independent brands as sentiment shifts towards more nuanced self-expression among younger consumers. "In an industry that is constantly changing and where trends are evolving, we have learned that our customers are returning and buying pieces that feel true to our values," Aagaard shared. "Credibility is weakened if you don’t stick to your core values, and you risk losing your following." [READ MORE](~/AAAHagA~/RgRoX3rxP4QiAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9hcnRpY2xlcy9tYXJrZXRpbmctcHIvZGlzY3Vzc2luZy1pZGVudGl0eS1vcHBvcnR1bml0eS1mb3ItaW5kZXBlbmRlbnQtYnJhbmRzLWNkbHAtZW52ZWxvcGUxOTc2LWFkbnltLWF0LW1pbGFuLWZhc2hpb24td2Vlay1tZnctbWVucy1jaWZmLXNob3djYXNlLz91dG1fc291cmNlPW5ld3NsZXR0ZXJfZGFpbHlkaWdlc3QmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249RGFpbHlfRGlnZXN0XzI3MDYyNCZ1dG1fY29udGVudD1zcG9uc29yZWRfY3RhVwVzcGNldUIKZnbx9XxmbN59S1IbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk) The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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