Masterclass — Building an Effective Loyalty Programme

Join us on Wednesday, July 3rd at 17:00 BST / 12:00 EDT   ~/AAAHagA~/RgRoXSjeP0SmaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tLz9saWQ9aDk1NWpjc2prd2JpJnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1hc3RlcmNsYXNzX0xhdW5jaF8yNTA2MjRfTG95YWx0eV9Qcm9ncmFtbWVzJnV0bV9jb250ZW50PVcFc3BjZXVCCmZ03qN6ZmeKXB9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~   ~/AAAHagA~/RgRoXSjeP0ToaHR0cHM6Ly93d3cuYnVzaW5lc3NvZmZhc2hpb24uY29tL2V2ZW50cy9iZWF1dHkvbWFzdGVyY2xhc3MtYnVpbGRpbmctYW4tZWZmZWN0aXZlLWxveWFsdHktcHJvZ3JhbW1lLz9saWQ9cG94cGlhdWxhdzR1JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1hc3RlcmNsYXNzX0xhdW5jaF8yNTA2MjRfTG95YWx0eV9Qcm9ncmFtbWVzJnV0bV9jb250ZW50PVcFc3BjZXVCCmZ03qN6ZmeKXB9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~ Dear {NAME}, Serving as the ‘heartbeat’ for brands and retailers, loyalty programmes incentivise repeat purchases, boost customer lifetime value and provide businesses with invaluable data for personalised marketing. But brands need to balance costs and benefits while creating a programme that supports their goals, maintains brand equity and keeps users engaged. Join us on Wednesday, July 3 at 17:00 BST / 12:00 EDT for our next BoF Professional Masterclass. BoF's Marc Bain and Liz Flora, along with MERIT's chief marketing officer Aila Morin, and Brandon Blackwood's vice president of strategy and partnerships Imani Nia, will break down the key strategies for brands launching and growing a loyalty programme in beauty and fashion, at all points of the process. 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[LEARN MORE](~/AAAHagA~/RgRoXSjeP4QRAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9jYXNlLXN0dWRpZXMvYmVhdXR5L2J1aWxkaW5nLWxveWFsdHktcHJvZ3JhbW1lLXBsYXlib29rLWN1c3RvbWVyLXJldGVudGlvbi1iZWF1dHktZmFzaGlvbi11bHRhLWRpb3ItY2hhbmVsLz9saWQ9OXhrOXRrbjdvcnR4JnV0bV9zb3VyY2U9YnJhemVfbWFya2V0aW5nJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPU1hc3RlcmNsYXNzX0xhdW5jaF8yNTA2MjRfTG95YWx0eV9Qcm9ncmFtbWVzJnV0bV9jb250ZW50PVcFc3BjZXVCCmZ03qN6ZmeKXB9SG3RyaXN0cmFtYmFsZHdpbjkwQGdtYWlsLmNvbVgEAAAAJA~~) ~/AAAHagA~/RgRoXSjeP4RCAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9ldmVudHMvYmVhdXR5L3dlbGxuZXNzLWNvc21ldGljcy1za2luY2FyZS1mcmFncmFuY2UtaGFpcmNhcmUtc29sLWRlLWphbmVpcm8tc2hpc2VpZG8tZGVlcGFrLWNob3ByYS1ndWNjaS13ZXN0bWFuLWJ1c2luZXNzLW9mLWJlYXV0eS1nbG9iYWwtZm9ydW0tbGl2ZXN0cmVhbS8_bGlkPWhmZXV0M3BoZzVzdCZ1dG1fc291cmNlPWJyYXplX21hcmtldGluZyZ1dG1fbWVkaXVtPWVtYWlsJnV0bV9jYW1wYWlnbj1NYXN0ZXJjbGFzc19MYXVuY2hfMjUwNjI0X0xveWFsdHlfUHJvZ3JhbW1lcyZ1dG1fY29udGVudD1XBXNwY2V1QgpmdN6jemZnilwfUht0cmlzdHJhbWJhbGR3aW45MEBnbWFpbC5jb21YBAAAACQ~ Watch On-Demand Earlier this month, BoF welcomed senior executives, entrepreneurs and creatives to reimagine the global beauty and wellness landscape.The full sessions are now available to watch on-demand, below. 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