{NAME} — Harness AI to Grow Your Fashion Brand

Learn How BoF Insights Advisory Can Accelerate Your Brand's Growth Using AI     ~/AAAHagA~/RgRn-oIRP0SiaHR0cHM6Ly9pbnNpZ2h0cy5idXNpbmVzc29mZmFzaGlvbi5jb20vP2xpZD1saXNkeGN3ZDZxbWwmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQWR2aXNvcnlfU2VydmljZV8xMTA0MjQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZhQR_RdmLoplPFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk Dear {NAME}, BoF Insights, BoF’s data and advisory team, is using AI tools developed in partnership with Quilt.AI to revolutionise how fashion and beauty companies can measure the clarity and uniqueness of their brands. As showcased in [The BoF Brand Magic Index](~/AAAHagA~/RgRn-oIRP4QNAWh0dHBzOi8vd3d3LmJ1c2luZXNzb2ZmYXNoaW9uLmNvbS9yZXBvcnRzL21hcmtldGluZy1wci9ib2YtaW5zaWdodHMtaW5kZXgtZmFzaGlvbi1sdXh1cnktYnJhbmRzLWN1c3RvbWVyLXZhbHVlcy1taXVtaXUtZ3VjY2ktYnJhbmQtbWFnaWMtcXVpbHQtYWkvP2xpZD13YnN1a3gyMG0zYXgmdXRtX3NvdXJjZT1icmF6ZV9tYXJrZXRpbmcmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY2FtcGFpZ249Qm9GSW5zaWdodHNfQWR2aXNvcnlfU2VydmljZV8xMTA0MjQmdXRtX2NvbnRlbnQ9VwVzcGNldUIKZhQR_RdmLoplPFIbdHJpc3RyYW1iYWxkd2luOTBAZ21haWwuY29tWAQAAAAk), our unique Brand Magic assessment enables brands to quantitatively analyse the ideals and values expressed in their marketing — and compare them to those expressed in user-generated content about their brands. This groundbreaking tool focuses on the essence of the brand-customer relationship, unlocking a deeper level of insights beyond likes, shares and sentiment. We are also using AI to help brands analyse — at scale, and in near real-time — what their customers are talking about online. Our proprietary Discourse tool processes images, videos and text to provide a nuanced and quantitative understanding of the clusters of conversation surrounding a brand and its competitors. Using this tool, we answer questions such as: - What are the themes that characterise the online conversation about a brand and its competitors? What is the size and share of themes and how do they vary by geography? - Which part of the conversation does a brand lead? Where does it lag? - Ultimately, is a brand’s marketing and communications strategy resonating? To learn more about how BoF Insights and Quilt.AI can support your company, please reach out to insights@businessoffashion.com. Best regards, Rahul Malik, Chief Growth Officer & Head of BoF Insights The Business of Fashion The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. 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