Business 2 Community Newsletter - August 30, 2021

[Business 2 Community]( B2C Weekly Newsletter August 30, 2021 Issue Popular This Week [Why Branding Is So Important for You and Your Business]( by [Steven Imke]( usually begin any discussion about branding by asking my clients “What is branding?” What I often hear is a list of marketing-related things like logos, websites, and taglines which are the more visual or tangible elements that contribute to a brand. Of course, this is an incomplete definition of branding. Branding by my definition is “Creating a positive opinion in a person’s mind when hearing your name. Be it your name or your company’s name or its branded products.” Simply put, branding is your reputation. [Read More]( [How Much Time Do You Spend Thinking About the Future?]( by [Laura Patterson]( probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create it.” How do you go about creating the future? [Read More]( [7 Self-Marketing Tips With Social Media]( by [Atul Jindal]( an era where people are trying to sell anything, everything, in any way they can, you have to stand out to attract quality business. That’s why self-marketing and personal branding have become a necessity for sustainable growth. [Read More]( [Why Your Website Needs a Custom 404 Page]( by [Amanda Dvorak]( you ever been frustrated because you tried to access a website and saw nothing but a server error warning? If so, you know how irritating it is when a webpage won’t load and you don’t know why. Your website visitors may share those same frustrations if you don’t have a custom 404 page on your site. [Read More]( [Facebook’s Creative Guidance Navigator: A Marketer’s Guide]( by [Brittany Garlin]( creative guidance navigator is the latest feature to help marketers improve ad creation and drive more conversions. Facebook reported that during the second quarter of 2021 they had almost 1.9 billion daily active users (DAU). With so many users on Facebook and ad fatigue being a persistent problem for brands, this feature can help maximize your ad performance by tapping into the vast data of successful campaigns in your industry. [Read More]( Editor’s Picks [6 Ways to Use Content Personalization for Your ABM Strategy]( by [Christopher Hutchens]( [7 Ways to Use Customer Experience Analytics to Improve Retention]( by [Alejandra Zilak]( [Influencer Marketing Strategies for All Generations]( by [Linda Landers]( [5 Top Organizational Tools to Give Structure to Your Business]( by [Tanvir Zafar]( [What Does Google Search Console Do?]( by [John Bogna]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Become a B2C Contributor]( | [Webcast Library]( | [Research & White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](