Business 2 Community Newsletter - July 19, 2021

[Business 2 Community]( B2C Weekly Newsletter July 19, 2021 Issue Popular This Week [What Business Leaders Must Know About Thought Leadership Content]( by [Panchalee Thakur]( recently, the sharing of knowledge was the domain of educators, and it took place in institutions of learning. Beyond that there were columnists and commentators in the media who formed an informal circle of knowledge sharing. [Read More]( [5 SEO Tips for Video Marketing]( by [Kara Jensen]( engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well. [Read More]( [How to Craft an Outstanding LinkedIn Profile as an Older Professional]( by [Wendy Marx]( you’re an older professional eager to boost your personal brand or pivot to a new career or ready to try something new, LinkedIn can help you get there. But there’s one caveat — you need to be a powerful presence on LinkedIn. No dithering allowed. But first you need to have an enticing LinkedIn profile. [Read More]( [5 Fixes for Broken Digital Marketing Engagement]( by [Christa Tuttle]( every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences? [Read More]( [The Importance of Website ADA Accessibility]( by [Geraldine Convento]( a result of the Americans with Disabilities Act (ADA) being approved in 1990, Congress has aimed to guarantee that companies and public service providers make significant changes to accommodate persons with disabilities. The legislation itself is divided into many titles, each of which specifies requirements in varied contexts. Over time its standards continue to be updated. [Read More]( Editor’s Picks [7 Reasons Why Your Company Needs an Engaged Workforce]( by [Kellie Wong]( [Top 10 Digital Marketing & Reporting Tools]( by [Paige Kummer]( [How to Write a Press Release Format in 2021]( by [Maria Marchewka]( [8 Steps to a Lead-Generating Content Marketing Strategy]( by [Ceillie Clark-Keane]( [Process is at the Heart of Operational Excellence]( by [Laura Patterson]( © Business 2 Community, P.O. Box 459, Malvern, PA 19355, USA [Twitter]( [Facebook]( [LinkedIn]( [Visit Us Online]( | [Become a B2C Contributor]( | [Webcast Library]( | [Research & White Papers]( [Powered by AWeber]( This message was sent to: {EMAIL} To change your subscription settings please use the links below. [Unsubscribe]( | [Change Subscriber Options](