AI isn’t magic—but your customer experiences can be

Overcome your marketing challenges with AI and learn to create loyal, lasting relationships with customers [Braze]() [cust_email_header.jpg]() The next generation of AI-driven creativity As AI grows in importance for customer engagement, marketers are discovering that it’s not enough to invest in AI solutions—you need to have a clear vision for what you’re looking to achieve. AI’s capabilities are vast and impactful, but making the most of them requires thoughtful experimentation and iteration. To set you up for success, the Braze 427° Innovation Lab has created a new collection of crawl/walk/run AI use cases for customer engagement. [Let's dig in]() Quick tips for building your ideal WhatsApp audience WhatsApp might just be the next go-to channel for customer engagement—but only brands that have their opt-in game figured out will be able to take full advantage. Taking the time to build a thoughtfully-crafted strategy will make it easier to get your campaigns in front of the right customers, driving ROI down the line. Read on for guidance on how to make that happen for your brand. [Check it out]() [lasting-customer-connection]() What should be next on your customer engagement roadmap? Our friends at Stitch recently shared their takeaways from our 2024 Global Customer Engagement Review—and they’ve done it in a fun, interactive way. Take their quiz and find out what you should prioritize as you shape your engagement strategy. [Take the quiz]() [“We first started exploring Braze as a technical solution to help fulfill our personalization needs. Now that we have it integrated, I’m leading our personalization efforts with the Braze platform at the core of our activation strategy. My role is focused on intaking and prioritizing relevant use cases across our digital ecosystem and weighing in on how Braze can be used to meet consumer needs and deliver business value.”]() - [Sarah Lands Ramrup, Senior Personalization Lead at Nestlé Purina PetCare US and Braze Bonfire Marketer of the Month]() AI, Creativity, and Customer Engagement AI offers a lot of promise for marketers today, but many marketers are still looking for the best ways to drive fast ROI for their organizations. In this exclusive video conversation, hear from Braze SMEs on AI and creativity as they explore what’s possible now with this exciting technology and how brands can achieve its full potential. [Watch now]() [330 West 34th St New York, NY 10001]() [Manage Preferences]() | [Unsubscribe]() [LinkedIn]() [Twitter]() [Instagram]()