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Subject Line Length
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Number of Words
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Number of Images
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Time to Read
Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.
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Spam Score
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Flesch reading score
Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.
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