Hi folks, itâs Brad in San Francisco. Tom Cruise battles Hollywoodâs greatest fears about artificial intelligence in the new Mission: Imposs [View in browser](
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Hi folks, itâs Brad in San Francisco. Tom Cruise battles Hollywoodâs greatest fears about artificial intelligence in the new Mission: Impossible. But first... Three things you need to know today: ⢠Dutch chip rules [seek to further squeeze China](
⢠AT&Tâs stock [fell to a 29-year low](
⢠The Philippines cracked down on [China-centric online casinos]( The Entity Aside from striking actors and writers, stagnant box office sales and the wobbly economics of streaming, Hollywood is also facing a dire creative crisis: the lack of credible bad guys in big budget movies. Screenwriters have been hemmed in. Cultural sensitivities discourage the use of ethnically identifiable bad guys; then there are the demands of opening a film around the world, even in adversarial countries that might have provided the antagonists of yesteryear. That seems to be why most big baddies these days are either recycled from previous films (the Nazis in Indiana Jones and the Dial of Destiny), megalomaniacal multiversal versions of the good guy (The Flash, Spiderman: Across the Spiderverse) or â most tiresome â aliens bent on global destruction (pretty much every other movie). In the most absurd attempt around this quandary, Tom Cruiseâs last film, Top Gun: Maverick, declined to even identify its adversary. Enemy pilots simply kept their visors down and apparently stripped their jet fighters of all flags and emblems. But â mild spoiler alert here â Cruiseâs newest movie, Mission: Impossible - Dead Reckoning Part One, which opened last week, finally has a satisfying answer. The baddie is an out-of-control artificial intelligence called the Entity, which started as a cyberweapon of US intelligence, gorged itself on social media and online news, became sentient and hacked the worldâs computers. In the film, if I followed the convoluted exposition between entertaining action scenes, governments are treating this out-of-control AI like a superweapon and competing to capture it, in part because âwhoever owns the Entity, owns the truth,â as one character gamely states. In turn, the AI defends itself: erasing faces on live video streams, creating deep fakes of voices to throw pursuers off the trail and manipulating human proxies into doing things like smuggling bombs onto airplanes and bridges. Aside from these far-fetched schemes, the movie riffs on Silicon Valleyâs stated fears about AI. Elon Musk has called for more safety protocols around AI development and [last week announced]( the formation of a new company, xAI, to pursue âthe best possible future for humanity.â OpenAI co-founder Sam Altman recently travelled the world, evangelizing for government oversight. Meanwhile, an alarmist fringe called AI doomers, including the prominent figure interviewed in [the latest episode of our video series, AI: IRL](, believe we have very little time to stop the technology before a rogue chatbot wipes us all out. Itâs unclear whether he has factored Ethan Huntâs heroics into this warning. Finding villainy in futuristic technology is nothing new, of course. Fritz Langâs Metropolis had evil robots mingling with underground workers all the way back in 1927. HAL-9000 went haywire and locked an astronaut out of their spaceship in 2001: A Space Odyssey. Androids and their inhumane corporate overlords factored into all the Aliens movies. And so on. But those iconic films pulled their rogues from a gallery of futuristic sci-fi ideas. Their malevolent tech creations werenât literal predictions as much as symbols of human greed and ambition run amuck. [The Entity]( in the latest Mission Impossible is something else â a representative of very topical fears. It feels like a realistic danger that may not be that far off considering the dizzying pace of innovation in places like Silicon Valley and China and the lack of any obvious ways to slow down or regulate it. In other words, it may be GPT-11. Thereâs an irony here, too. In their negotiations with movie studios, writers and actors have raised concerns about AI taking their jobs and limiting their income by authoring screenplays and imitating their visual likeness on screen. Aliens, Nazis and killer robots never menaced Hollywood like AI is doing now. So, write what you know, I guess. The new Mission: Impossible either presciently or coincidentally captures this remarkable confluence between reality and fiction. But thereâs one place where it comes up short. In the film, itâs not entirely clear what the Entity is after â if thereâs a devious plan behind its machinations. And thatâs really the most challenging part of crafting a good villain. Is the bad guyâs plan believable, and are the stakes sufficiently high? In next summerâs Mission: Impossible - Dead Reckoning Part Two, maybe weâll learn that this rogue AI has some hidden agenda to subjugate humans and that only Tom Cruise can save us. Or, paraphrasing from the only summer movie in recent memory to leave us with a truly iconic antagonist, perhaps the Entity just wants to watch the world burn. â[Brad Stone](mailto:bstone12@bloomberg.net) The big story A wealthy New York City enclave is fighting against what residents call âuglyâ 5G towers. Similar tensions are [likely to be repeated across the country](. One to watch
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