Newsletter Subject

The perfect movie villain

From

bloombergbusiness.com

Email Address

noreply@mail.bloombergbusiness.com

Sent On

Mon, Jul 17, 2023 11:05 AM

Email Preheader Text

Hi folks, it’s Brad in San Francisco. Tom Cruise battles Hollywood’s greatest fears about

Hi folks, it’s Brad in San Francisco. Tom Cruise battles Hollywood’s greatest fears about artificial intelligence in the new Mission: Imposs [View in browser]( [Bloomberg]( Hi folks, it’s Brad in San Francisco. Tom Cruise battles Hollywood’s greatest fears about artificial intelligence in the new Mission: Impossible. But first... Three things you need to know today: • Dutch chip rules [seek to further squeeze China]( • AT&T’s stock [fell to a 29-year low]( • The Philippines cracked down on [China-centric online casinos]( The Entity Aside from striking actors and writers, stagnant box office sales and the wobbly economics of streaming, Hollywood is also facing a dire creative crisis: the lack of credible bad guys in big budget movies. Screenwriters have been hemmed in. Cultural sensitivities discourage the use of ethnically identifiable bad guys; then there are the demands of opening a film around the world, even in adversarial countries that might have provided the antagonists of yesteryear. That seems to be why most big baddies these days are either recycled from previous films (the Nazis in Indiana Jones and the Dial of Destiny), megalomaniacal multiversal versions of the good guy (The Flash, Spiderman: Across the Spiderverse) or — most tiresome — aliens bent on global destruction (pretty much every other movie). In the most absurd attempt around this quandary, Tom Cruise’s last film, Top Gun: Maverick, declined to even identify its adversary. Enemy pilots simply kept their visors down and apparently stripped their jet fighters of all flags and emblems. But — mild spoiler alert here — Cruise’s newest movie, Mission: Impossible - Dead Reckoning Part One, which opened last week, finally has a satisfying answer. The baddie is an out-of-control artificial intelligence called the Entity, which started as a cyberweapon of US intelligence, gorged itself on social media and online news, became sentient and hacked the world’s computers. In the film, if I followed the convoluted exposition between entertaining action scenes, governments are treating this out-of-control AI like a superweapon and competing to capture it, in part because “whoever owns the Entity, owns the truth,” as one character gamely states. In turn, the AI defends itself: erasing faces on live video streams, creating deep fakes of voices to throw pursuers off the trail and manipulating human proxies into doing things like smuggling bombs onto airplanes and bridges. Aside from these far-fetched schemes, the movie riffs on Silicon Valley’s stated fears about AI. Elon Musk has called for more safety protocols around AI development and [last week announced]( the formation of a new company, xAI, to pursue “the best possible future for humanity.” OpenAI co-founder Sam Altman recently travelled the world, evangelizing for government oversight. Meanwhile, an alarmist fringe called AI doomers, including the prominent figure interviewed in [the latest episode of our video series, AI: IRL](, believe we have very little time to stop the technology before a rogue chatbot wipes us all out. It’s unclear whether he has factored Ethan Hunt’s heroics into this warning. Finding villainy in futuristic technology is nothing new, of course. Fritz Lang’s Metropolis had evil robots mingling with underground workers all the way back in 1927. HAL-9000 went haywire and locked an astronaut out of their spaceship in 2001: A Space Odyssey. Androids and their inhumane corporate overlords factored into all the Aliens movies. And so on. But those iconic films pulled their rogues from a gallery of futuristic sci-fi ideas. Their malevolent tech creations weren’t literal predictions as much as symbols of human greed and ambition run amuck. [The Entity]( in the latest Mission Impossible is something else — a representative of very topical fears. It feels like a realistic danger that may not be that far off considering the dizzying pace of innovation in places like Silicon Valley and China and the lack of any obvious ways to slow down or regulate it. In other words, it may be GPT-11. There’s an irony here, too. In their negotiations with movie studios, writers and actors have raised concerns about AI taking their jobs and limiting their income by authoring screenplays and imitating their visual likeness on screen. Aliens, Nazis and killer robots never menaced Hollywood like AI is doing now. So, write what you know, I guess. The new Mission: Impossible either presciently or coincidentally captures this remarkable confluence between reality and fiction. But there’s one place where it comes up short. In the film, it’s not entirely clear what the Entity is after — if there’s a devious plan behind its machinations. And that’s really the most challenging part of crafting a good villain. Is the bad guy’s plan believable, and are the stakes sufficiently high? In next summer’s Mission: Impossible - Dead Reckoning Part Two, maybe we’ll learn that this rogue AI has some hidden agenda to subjugate humans and that only Tom Cruise can save us. Or, paraphrasing from the only summer movie in recent memory to leave us with a truly iconic antagonist, perhaps the Entity just wants to watch the world burn. —[Brad Stone](mailto:bstone12@bloomberg.net) The big story A wealthy New York City enclave is fighting against what residents call “ugly” 5G towers. Similar tensions are [likely to be repeated across the country](. One to watch [Watch the Bloomberg Technology TV interview]( with Maureen Ohlhausen, a former acting chairwoman of the Federal Trade Commission. Get fully charged China’s top-performing mutual fund is betting on [AI stocks for a recovery](. Chipmakers Western Digital and Japan’s Kioxia expect to come to a merger agreement by August, [concluding months of talks](. General Atlantic and Goldman Sachs are among a group of investors that [bid $1.7 billion for Kahoot](, a Norwegian educational-tech company. Turkey’s top court upheld a law tightening regulation on e-commerce companies, [a blow to the country’s leading online retailer](, which is backed by Alibaba. More from Bloomberg Get Bloomberg Tech newsletters in your inbox: - [Cyber Bulletin]( for coverage of the shadow world of hackers and cyber-espionage - [Game On]( for reporting on the video game business - [Power On]( for Apple scoops, consumer tech news and more - [Screentime]( for a front-row seat to the collision of Hollywood and Silicon Valley - [Soundbite]( for reporting on podcasting, the music industry and audio trends - [Hyperdrive]( for expert insight into the future of cars Follow Us Like getting this newsletter? [Subscribe to Bloomberg.com]( for unlimited access to trusted, data-driven journalism and subscriber-only insights. Want to sponsor this newsletter? [Get in touch here](. You received this message because you are subscribed to Bloomberg's Tech Daily newsletter. If a friend forwarded you this message, [sign up here]( to get it in your inbox. [Unsubscribe]( [Bloomberg.com]( [Contact Us]( Bloomberg L.P. 731 Lexington Avenue, New York, NY 10022 [Ads Powered By Liveintent]( [Ad Choices](

Marketing emails from bloombergbusiness.com

View More
Sent On

20/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

19/07/2024

Sent On

18/07/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.