The luxury shroom boom

[Bloomberg]( Talk about a trip: luxury resorts are starting to wake up to the appeal of mind expansion by hosting [all-inclusive magic mushroom retreats]( for the global affluent. Psychedelics in the public sphere have undergone a profound shift in recent years, sometimes referred to as [the shroom boom](. In a short time the thinking has evolved from viewing them as recreational drugs to understanding the [experiences as therapeutic](, with an array of potential benefits. Illustration: Saiman Chow Illustration: Saiman Chow The year before Michael Pollan published his 2018 book How to Change Your Mind—which covers [research demonstrating]( that substances such as DMT (the active ingredient in ayahuasca), LSD, and psilocybin mushrooms may ameliorate the effects of PTSD, depression, and addiction—writer Ayelet Waldman published A Really Good Day. [She chronicled]( the deeply positive effects for her of “microdosing” (taking extremely small amounts of) LSD daily. More recently, Netflix’s The Goop Lab followed employees at Gwyneth Paltrow’s lifestyle website as they flew to Jamaica and took part in a psychedelic healing session that included lots of [laughing, crying, and writhing around on the floor](. Podcaster Joe Rogan is also a vocal advocate of ayahuasca. Illustration: Saiman Chow Illustration: Saiman Chow Already it appears there’s [serious money]( to be made: According to Data Bridge Market Research, the psychedelic market is projected to reach $10.7 billion by 2027, up from $3.8 billion last year. “Real luxury is being able to wear flip-flops to dinner,” says Douglas Gordon, chief executive officer of Silo Wellness in Jamaica. “It’s not necessarily black tie, you know? It’s about an authentic experience, like, ‘Do you want to go to that amazing jerk chicken place down the road?’ That’s the type of person we want to attract, someone who puts value into experiences.” Illustration: Saiman Chow SILO WELLNESS These five-day, four-night sessions in Jamaica include daily meditation, yoga, meal-planning workshops, and, in some cases, intense workout routines. That’s in addition to psilocybin-assisted ceremonies with local Rastafarians overlooking the Caribbean. Recent retreats have included stays at the Half Moon Villas in Montego Bay, which have private living and dining rooms, outdoor space, and pools on two miles of beach. [From $3,995 per person]( JOURNEYMEN COLLECTIVE Gary Logan and Robert Grover run this series of guided psychedelic experiences, described as “not a vacation nor a retreat,” outside Vancouver. The mushrooms are a prelude to subsequent coaching sessions focused on harmony in relationships and prosperity in business. Potential guests must submit an application. The duration of the program—ranging from 10 weeks to 18 months—can be customized. [From $30,000]( SOLTARA HEALING CENTER Located in a rainforest on cliffs overlooking Costa Rica’s Gulf of Nicoya, Soltara specializes in ayahuasca. Packages, ranging from 5 nights with 3 ceremonies to 12 nights with 7 ceremonies, include yoga, flower baths, and consultations with healers. Accommodations are elegant—some cabins have thatched roofs and beamed ceilings—and the basics are covered: AC, king beds, writing desks, and full laundry services. [From $2,600 per person for five nights](   Photographer: Bloomberg News/Bloomberg Photographer: Bloomberg News/Bloomberg Hesitant to book that vacation or business trip? [Bloomberg’s Covid Travel Tracker]( uses data gathered each week from reporters on the ground—restrictions and requirements related to restaurants, bars, nightclubs, offices, museums, hotels, shopping centers and public transportation and spaces—to monitor to-and-from travel restrictions in 40 global cities. Grades for each destination on ease of travel, openness and vaccination rates are updated regularly.  In Other Travel News The Orangerie at Versailles, seen from Grand Contrôle’s restaurant and terrace. Photographer: Renée Kemps [Live Like an Actual King in This Hotel on the Grounds of Versailles]( Everything at Grand Contrôle is period-appropriate, from the furniture to the food to the way you’re treated. [What It’s Like to Visit Amsterdam Now]( As it grapples with both overtourism and the pandemic, the city looks the same but feels completely different. [Disney Parks Offer Chance to Skip Lines and It Will Cost You]( There's a new ride reservation system for some of Disney's most-sought-after attractions. [After a Year Without Rowdy Tourists, European Cities Want to Keep It That Way]( Pandemic lockdowns meant fewer crowds and less garbage. Now Amsterdam, Prague and Barcelona want to make some changes permanent. [A Hot Ginger and Whiskey Is a Travel Hack You Didn’t Know You Needed]( Globetrotting lighting designer Eva Menz shares secrets from a lifetime of adventuring. The Absolute Best BLT We are in that delirious moment of summer when you can’t make a wrong move at the farmer’s market. Tomatoes in all sizes lie next to piles of corn and fields of berries in cartons. It’s a grown-up version of the cliche about the kid in a candy store. Which makes it the consummate time to [eat a BLT](. One of the most classic sandwiches is more than the sum of its parts, even if those parts get contentious. Is it all about the tomatoes or is the bacon the VIP? What about the mayo? Food editor Kate Krader’s weekly [Lunch Break column]( has the answer: lavish attention on each component. Behold, the best BLT. Photographer: Kate Krader/Bloomberg Start with the lettuce: the Danny Meyer-led café [Daily Provisions]( eschews leaves of iceberg or romaine in favor of crisp, peppery watercress. Then the tomato is tossed with a light lemon dressing before being layered into the sandwich. Key is to use a single slice that’s very thick, about an inch, as if you were [making the perfect tomato sandwich](. Peel it if you’re feeling ambitious. The bread is ciabatta, which is warmed up before serving, so the crust is a bit crisp and the interior warm and puffy—an idyllic environment for a BLT. The bacon is cut thick, so you get a great chewy, meaty bite. The flagship Daily Provisions outlet on 19 Street in New York debuted its version of the BLT when it opened in summer 2017. Source: Daily Provisions But the key to this extraordinary sandwich and what makes it shout “summer!” so loud and clear is the lemon zest-spiked basil mayonnaise. It tastes like a sunny day and brings everything together like a great party planner, with an additional zippy kick from the watercress. The sandwich is a monumental, two-handed number, so it may be hard to get every single component into one bite. Keep trying until you do. The following recipe is adapted from the work of Amanda Wilson and Donovan Tian, chef de cuisine, Daily Provisions. Fresh from the farmers market, the makings of a BLT. Photographer: Kate Krader/Bloomberg The Absolute Best BLT Makes 4 - 8 thick slices of bacon (about ½ lb.) - Loaf of ciabatta bread, or 4 ciabatta rolls, halved and closed back together - 2 ripe, medium tomatoes, peeled (optional, see Note), and cut into four 1-inch thick slices - 4 tsp. olive oil - 2 tsp. lemon juice - Flaky salt and freshly ground pepper - About ¾ cup basil mayonnaise (recipe follows) - 2 cups watercress Preheat the oven to 375F. Arrange the bacon strips on a rimmed baking sheet and bake until well browned but not too crisp, about 15 minutes. Transfer to paper towels to drain. Put the bread in the oven and bake just until the outside is crispy and the inside warm, about 2 minutes. In a shallow bowl, combine the oil and lemon juice with a large pinch each of salt and pepper. Add the tomatoes and turn to coat. Spread a heaping tablespoon of basil mayonnaise on each bread half. Add the tomato, bacon, and watercress, close the sandwich and serve. Note: To peel the tomatoes, core them and make a small ‘X’ on the bottom. Put them in a medium saucepan of boiling water for about 30 seconds, just until the skin starts to come off. Immediately transfer to a bowl of ice water to cool. Dry the tomatoes and peel off the skins before cutting in half. Approximately 5 minutes from sandwich time. Photographer: Kate Krader/Bloomberg Basil Mayonnaise Makes 1 cup - 1 ½ cups lightly packed basil leaves - 1 ½ tbsp. olive oil - Pinch of salt - 1 cup mayonnaise - Zest from ¼ of a lemon In a small saucepan of boiling water, blanch the basil leaves, just until wilted, about 30 seconds. Transfer to an ice water bath to cool. Squeeze out all the water and transfer to a mini processor. Add the olive oil and salt and puree. Stir 2 tbsp. of the puree into the mayonnaise with the lemon zest.  Sponsored Content If you keep really quiet for a moment, you will hear your inner voice asking you one simple question. What do you want? Do you want to experience a little bit of everything or everything about one thing? After a year that you would probably want to leave behind, all you want is this place. A place tailor-made for you. [#AllYouWantIsGreece]( Visit Greece Other Tasty Tidbits Dhamaka’s goat biryani with basmati rice, cooked in a bread-covered pot, with a side of paneer. Photographer: Clay Williams/Bloomberg [The Best New Restaurants in New York, as Chosen by Top Chefs]( [Blue Turmeric Is the Latest Super Spice to Shake Up Pantry Shelves]( [Vertical Farms Rush to Improve Kale Salad on a Path to Profitability]( [A Japanese Take on the Dutch Oven Is a Multifunctional Marvel]( [Lobster Chili Nachos From a Hamptons Hotspot Break All the Rules]( [Here’s Why England’s Best Restaurants Are Now Outside London]( Just For Fun Apple Watch—these two words no doubt bring to mind the sleek, square-shaped smart device that effectively puts a computer on your wrist. It's a piece of technology that has fully permeated our modern lives. But the one [Tim Cook debuted in 2014]( (launched in 2015) wasn't the first Apple Watch. A little-known, largely forgotten relic of the World Wide Web era came a full two decades earlier. It won’t pair with your iPhone, but it’s weird and fun and quite possibly the wackiest design ever released by the house of Apple. [To tell the story](, we must hop in our time machine and jet back to the 1980s and '90s… Photographer: Kasia Milton Photographer: Kasia Milton More From our Friends at Hodinkee: - [Secrets of a watch critic]( that you can use, too. - [Hermès gets freaky-awesome]( with its new three-dimensional masterpiece. - Montblanc’s new head of watchmaking on [lasers and lime gold.]( - This $1.6 million Jaeger-LeCoultre does everything but [open your beer](. And if you read just one thing... [All the Best Cars as the Pebble Beach Concours d’Elegance Returns]( The glamorous classic car show was back in full force—with the cars to match. Follow Us [Get the newsletter]( Like getting the Pursuits newsletter? [Subscribe to Bloomberg.com for unlimited access]( to trusted, data-driven journalism and gain expert analysis from exclusive subscriber-only newsletters. You received this message because you are subscribed to Bloomberg's Pursuits newsletter. [Unsubscribe]( | [Bloomberg.com]( | [Contact Us]( Bloomberg L.P. 731 Lexington, New York, NY, 10022