Lesson 2: Competitor Research: The FASTEST Way to Success

Competitor Research: The FASTEST Way to Success In the previous lesson, we’ve talked about how you can find money-making and traffic-generating keywords. In the 2nd lesson, we’ll cover how you can do competitor research to build a money-making blog.  What is competitor research anyway? Competitor research is all about finding and analysing your competitor websites to find their strengths and weaknesses. You can use it to literally find out everything about your competitor sites to see what’s working well for them and what’s not. Here are some of the benefits of competitor research:  - Helps you get better content ideas - Helps you find a ton of money making keyword ideas that generate more sales - Helps you find high traffic generating topics - And the list goes on All in all, if there’s only one thing that helps you quickly build a money making blog, it is “competitor research”. So let’s talk about how you can perform competitor research with ease. First things first. I want you to do one thing RIGHT AWAY. Make a list of 10 to 15 sites in your niche (your competitors’ sites). Are you done? Make sure to use a Google Spreadsheet to list your competitors so you can browse them whenever you want. There are two ways to perform a detailed analysis of your competitors which includes;  - Doing it manually - Using an ultimate competitor research tool Doing it manually can take a TON of time. You won’t get any accurate data as well. So the only option left is to use a solid competitor research tool. There are so many choices out there but we’ll just talk about two tools.  - One is Ubersuggest (free to use) - Other is Semrush (a premium tool which works really great) Let’s talk about how you can use these two tools for competitor research.  Using Ubersuggest for competitor research Here’s the simple step by step tutorial on using Ubersuggest for competitor analysis. Step 1: Head over to [Ubersuggest]( and enter a domain of your competitors.  As you can see above, we are taking an example of Backlinko.com. Hit Search to continue. Quick tip: Make sure to use your Gmail account to sign in so you can unlock more features from Ubersuggest. Step 2: Once you enter a domain for analysis and hit the search button, Ubersuggest instantly shows the overview of that domain. Here’s how it looks like;  As you can see, it gives so many insights of a domain including;  - Organic keywords - Monthly traffic - Backlinks That means, you can easily estimate the traffic of any site in the world. The best part is, you can also find a list of all the organic keywords that are sending more traffic to your competitors. Step 3: Finding high traffic pages Ubersuggest helps you easily find high traffic pages of your competitor sites. Just click on the top page under Traffic Analyzer and it will give you all the results.  Once you know the top performing page of any site, you can create great content on similar topics to get more traffic and backlinks to your site. So there you go! That’s how you can use Ubersuggest to find better content ideas, backlink sources, estimated traffic etc of your competitor sites.  Using Semrush for competitor analysis When it comes to competitor research there’s one tool I often use which is Semrush. Yes, Semrush is one of the widely used SEO tools for competitor analysis. It’s used by over six million people worldwide which makes it one of the most popular SEO tools. [Here’s an exclusive link to get 30-day free trial of S]([emrush]( Here are some of the things you can do with Semrush tool: - Competitive analysis - Keyword research - Site audits - Keyword rank tracking - Backlink analysis - Site positioning - Content creation ideas - And the list goes on So let’s talk about a simple tutorial on how you can use Semrush tool to perform competitor research so you can do well in search engines and also increase your website sales. Step 1: Go to Semrush dashboard, click on Organic Search and enter any of your competitors website URL. I entered NeilPatel.com as an example. Here’s how it looks like:  As you can see above, it’s showing all the keywords your competitors are ranking for along with the amount of traffic they are generating and overall traffic cost. Step 2: Finding organic search positions of your competitors You can use Semrush tool to easily find a list of all the keyword positions of your competitors. Here’s how it looks like:  Semrush competitor research tool is showing us a list of all the keywords along with their positions, volume and KD along with CPC. Step 3: Using filters to find low competitive yet high ranking topics This step is where you can use Semrush filters to find a ton of useful post ideas you can cover on your blog to drive more traffic and sales to your site.  As you can see above, we use the filters “show keywords with monthly searches below 1000” and Semrush shows up all the list of keywords around that filter which are easier to rank for. So there you go. That’s how you can use both Ubersuggest and Semrush competitor research tools to find golden keywords to easily get higher search rankings. Tomorrow, you’ll be getting the 3rd lesson on creating great content that generates links and traffic naturally. So get ready for it. If you’ve any questions, do let me know by replying to the email. To Your Blogging Success, Anil Agarwal SEO Expert and Founder [BloggersPassion.com]( [Join BloggersPassion VIP Group]( [Unsubscribe]( 19C Lajpat Nagar, Gurgaon, Haryana 122001