Lesson 4: How to Write Amazing Blog Posts That Goes Viral

What’s the #1 factor that determines your blog’s success? If you said “content”, you’re absolutely right. Hands down, great content is the key to any successful blog. Check out any authority site in any niche, you’ll notice that all they have is “epic content” which is what sets them apart from their competition. No matter what niche you are in, you should be building authority sites. Authority sites rank higher, attract more visitors and generate more sales. Here’s where your “content” comes into play. So how to create blog posts that attract more traffic and sales? In this email, let’s discuss exactly that. Are you ready? Let’s get started. Come up with better topic ideas To create great content, you need better content ideas. If a topic is outdated or boring, no matter how much time you spend on creating content on that topic, you’ll not see any results. It’s as simple as that. So come up with topic ideas that go viral. How can you do that? Perform keyword research. Yes, it’s the BEST way to find trending or popular content ideas in any niche. It’s even better if you conduct an in-depth competitor analysis to find top-performing content ideas in your industry. You can use tools like SEMrush, Ahrefs or Ubersuggest to discover your competitors’ keywords. Then, use Google Trends to see the popularity. If a topic has an “upward trend”, go for it, if it has a “downward trend”, no matter how great that idea is, you can ignore it for now. Create strong headlines Your blog post title or headline is the first thing people read. Your headline is also what people see everywhere including emails, social media shares, organic results and so on. If it’s boring, no one bothers to click on it. So you need to create strong headlines that catch your audience’s attention. You can use [headline analyzer tools](=) such as CoSchedule Headline Analyzer or Sharethrough Headline Analyzer to craft better headlines. Create actionable content Don’t create thin content that adds no value to your audience. Your content should be informative. Your audience should learn something from your content and they should be able to take some actions after reading it. Make sure to create detailed content as it ranks well in search engines and also attracts more social shares and user engagement. Just make sure it’s “actionable” and informative. Images and videos add more value "A picture is worth a thousand words". It simply means that complex ideas can be conveyed by a single image. Don’t underestimate the power of images and videos as they convey a lot of information in less time. So whenever you’re creating content, add lots of images, screenshots or illustration. If possible, try to create videos on the same topics so you can embed the same within your blog posts. It helps with better overall [dwell time]( which ultimately helps you with higher rankings. Just make sure to give proper credits to the owner if you’re using others' images. Otherwise, you can simply design your own images either by outsourcing or using tools like Canva. Your content structure plays a key role There are some people who use long and boring paragraphs. Most online readers hate that. Most people who read online skim through the content instead of reading it word to word. So you need to learn how to craft your content the right way. Here are some quick tips to structure your content. - Use bullet points - Use subheadings such as h2 and h3 (include LSI keywords wherever you can for better rankings) - Use appealing images - Use short paragraphs Install Rank Math for better optimization Last but not least: you need to do on-page optimization if you want to get higher rankings in search results. If you’re using WordPress, there’s a FREE plugin called [Rank Math](=) which helps you easily optimize your blog posts for your target keywords. So there you go. That’s how you create amazing blog posts that attract more traffic and help you with better user engagement. If you have any questions, you can reply to this email. I read all my emails. To your success,Anil Agarwal [Unsubscribe]( | [Update your profile]( | 19C Lajpat Nagar, Gurgaon, Haryana 122001