Update Your Content: Tips to Attract More Search Traffic

Regular content updates are the KEY to MORE search traffic. Unfortunately, most bloggers often focus on publishing NEW contents rather than optimizing existing ones. So, in today's email, we'll discuss [how to update content](=) effectively to boost your search engine rankings. Identify outdated blog posts:​ ​ You can start with your top 10 high-traffic posts and review their quality. Add more value to those posts by updating outdated information, adding new statistics and visuals, or expanding on existing points. Remove or merge:​ ​ ​If any of your older posts are NOT bringing any search traffic in the last 12 to 18 months, you can either remove or merge those posts into a more comprehensive and up-to-date post. Improve readability:​ ​ ​If a post is NOT bringing any user engagement or traffic, it could probably be because of poor readability. You can break up long paragraphs, use compelling headings and subheadings to structure your content, and use short sentences for easier reading. Optimize for relevant keywords:​ ​ Lastly, make sure to find relevant long-tail keywords that you can add naturally throughout your updated content. Add an FAQ section by targeting question keywords! ​ Here’s an example of how we use FAQ sections at the end of our posts; ​ ​ ​ ​ In the next email, we’ll discuss the hidden gem of SEO: topic clusters. Stay tuned until then! Anil Agarwal [Unsubscribe]( | [Update your profile]( | Plot 292, Sector 25, Part 2, Panipat, Haryana 132103 [Built with ConvertKit](