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Hello! Welcome to this week's edition of 2x2 — your weekly letter of ideas and links for creato
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Hello! Welcome to this week's edition of 2x2 â your weekly letter of ideas and links for creators and leaders. As I type this weekâs letter, Iâm in downtown Austin, TX! If youâve seen my [Instagram Stories]( this week, youâll know Iâve been here doing a Focus Course training for a local company right before I head to Colorado for a backpacking trip that is happening now, as you read this letter. Check this out
1: [Joe Greer on NPR](
This is a great interview with some fantastic photos from Joe about his new book, [Lay of the Land](. I got a copy of the book when it first came out, and I devoured it. I had no idea it was going to be part memoir and I absolutely loved the story that Joe shared â I read through it in one day. 2: [Learn Ulysses](
Iâve had 3 different conversations with 3 different folks in the past 24 hours about how much they are loving Ulysses. Itâs such a great app â I still do nearly all my writing in it. If youâve got a writing / idea project in the works and youâre feeling scattered, you should definitely [check out Ulysses]() and [let me show you exactly how to use it](. Something to think about
1: [Create rules for your money to reduce decision making](
I remember in 2015 when the Focus Course launched for the first time. It did far better than I anticipated, and generated $112,088 in sales in the first week. Before the launch, I had written down what I planned to do with the money for different levels of revenue: $25k, $40k, $100k. Having that plan ahead of time made it so much easier to make smart decisions with the sudden influx of money. Over the years, as my business has grown, Iâve continued to create helpful rules, routines, and automations about what we do with money. 2: Bad ideas build momentum for good work
I once read that anything worth doing is worth doing poorly. Giving yourself permission to stink will make it easier to begin. And starting is often one of the biggest hurdles of all. A crappy first draft of an email newsletter is far better than no draft at all. Seth Godin wrote that âthe only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because thatâs where you are. For now.â * * *
â Shawn P.S. Do you ever overthink / over-option your evening reading plan?
So the other night I was heading to bed early, and I wanted to do some reading in bed. I brought with me: - My iPad for watching some photography tutorials on YouTube.
- The non-fiction book I was reading: Free Time by Jenny Blake
- And my Kindle with a new fiction book I had started. I brought all of these to my room for the evening and didnât know which, or all, I would do. I wanted to do them all and couldnât decide (that end-of-day decision fatigue is real). I ended up reading Free Time and taking a ton of notes before turning out the lights. Sometimes you just want all the options⦠[In-Depth App Training for Power Users]( To unsubscribe, click [here](. Blanc Media, 714 Main St., Grandview, MO 64030, United States
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