FIRST_NAME, start 2021 by getting to know who grows your food!👨🏽‍🌾

UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlYBAg1I&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0& Ordering rice on bigbasket takes a few clicks. Cooking it in your kitchen, perhaps 20 minutes. But growing it? More than 150 days. The fruits, veggies, and grains we bring you are the result of the tireless efforts of 10,000+ farmer partners. As we usher in a new year with fresh hope, let us take a moment to acknowledge their incredible work in keeping our plates and hearts full. FIRST_NAME, are you curious about where and how your food is grown? Find out what happens behind the scenes! #1 Know your Kisan In this video series, we chat with a different farmer every month about what they grow, how they grow it, and their everyday lives. Listen to Gurjeet Singh, farmer from Shimla, talk about growing apples, who works in the farms with him and how his family like to eat the apples harvested. [WATCH NOW]( UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUNAQxI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0&) Listen to Ramesh Jichkar, farmer from Amravati, on growing world-famous Nagpuri oranges, how the fruit tastes different in different seasons, and what makes him happiest. [WATCH NOW]( UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUNDgVI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0&) #2 Visit our Collection Center Collection center at Mysore We source ~90% of our fruits & veggies directly from farmers and farmer collectives, FIRST_NAME. Would you like to take a virtual tour of our collection center? It will be an illuminating session for you and a great way to show kids how food reaches the table. Click here if you are interested and we will email you more details. [I AM INTERESTED]( UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUNDgRI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0&) Did you know? To ensure transparency, we share current market prices on running display boards at our collection centers. Farmers can check these and compare with mandi prices before choosing to sell. #3 Have a question? Ask a farmer. Send us your questions on crops, farming practices, or anything else about the food you eat. We will direct the most frequently asked questions to our farmer partners or in-house agronomists and get you answers. [ASK A QUESTION]( UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUNDgdI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0&) #4 Leave a message for a farmer We are working to recognize farmer partners who are doing exemplary work in terms of innovations, use of technology, going organic and more. FIRST_NAME, if you would like to say thanks or leave them a note, please do. We will make sure that your kind words reach them. [SEND A MESSAGE]( UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUNDgZI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0&) UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUNDgFI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0& UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUNDgFI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0& Love, All of us at bigbasket Click here to [opt-out]( UFkAUlQDBh4ISkFGWkNCQlhUVgNdAU5ZX1wBcQUJAFwNT1oMD09GEFBFQUZSXVRRVV1DC19dD3BWCVZYDkoCWgwd&ml=UlgMWh4DTlUMBQRI&sl=Ix16HzdgTjF0YklYXVsYWVdfW0xTDF5SUBdcVBZKAloMHQk=&pp=0&)