Why I’m unrepentantly pro shaming

More and more I am seeing it as my righteous duty not so much to teach email marketing… but to inspire, prod, nag, and — if necessary — outright berate, scold, even relentlessly shame businesses to quadruple down on emailing more. The faster & the more ruthless the shaming the better. Case in point: A couple years ago I was looking for a charity to donate a fat 5-figure donation to. I had a list of places I was looking at, and not a single one of them had even an email contact much less an email list. Instead, they all were predictably & foolishly ONLY on Facebook. And, since I didn't do Facebook, I had to try to hunt down the info I needed as far as how to donate, where to donate, figure out if they were a 501(c)(3) or not, and if so what their tax ID is, and so on, and so forth. Thus, it was gonna be time consuming. But I had my fingers in multiple project pies at the time. And so time was not exactly on my side. Luckily, I didn’t have to do any of the above research. Because someone who runs a charity I’ve supported in the past many times did send me an email asking for help with a very simple & convenient method (a mere PayPal link) way to do so. Guess which non-profit got the sacred green stuff? Point of all this is: I was looking to spend. And I responded to an email that gave me a simple way to do that spending. It’s truly astounding how many businesses leave money on the table because they don’t send emails to their list on a daily basis that ask for people to buy their offers. You simply never know who is just waiting to hear from you, or who really wants/needs what you’re selling at that time, when they’re ready, money burning a hole in their nasty little pocketseses. Whether or not you want to email or not is your business. And if you do, I can’t make you any guarantees — even if using my methods. But, what I can tell you is this: If you aren’t mailing your list, chances are your competition is. And the people who are on both your lists who have money to spend, and who are looking to spend it on an offer like yours and/or your competitions’, are going to choose your arch nemesis over you if for no other reason than they are sending emails and you ain’t. Sermon of Shame over. On that note: One reason a lot of email marketers don’t mail more is because email platforms make it a complete pain in the gluteus assimus to load, send, and track an email. I mean, these platforms almost make it look like they are literally going out of their way it seems to make it as tedious and complex and time consuming as possible. I once counted the steps it takes in a couple ESPs once. One of them took nearly 30 steps! i.e., clicks, screens navigated, box tickings, etc just to send a friggin' email. The other took about 14 steps — and that was one of the simpler ones out there. Our BerserkerMail platform? Two, maybe three clicks. Max. That is assuming you do your settings. We built it for aggressive marketers who value time & speed and simplicity, while being robust enough for advanced tracking & testing for those who want those options. The platform is the brain child of a Navy Nuclear Engineer & former Encyclopedia Brittanica Director of Technology (turned world class Email Automation Specialist who used to test/track/automate 30-50 million emails per month for clients) combined with my Email Players marketing methodology, all wrapped up into a user-friendly ESP designed to help your business get as high of inbox deliverability as possible, save as much time/clicking as possible, and, yes, make as many sales as possible that a platform such as ours can help with. Ain’t nothing else like it out there. To see for yourself, simply do this: 1. Go to the URL below 2. Get a free test drive 3. Play around with it for a few minutes The proof is in the clicking. Or, lack of clicking, in this case. Here’s the link: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA