Newsletter Subject

The creepy-effective force of persuasion that creates divorce & mass genocide

From

bensettle.com

Email Address

ben@bensettle.com

Sent On

Mon, Jan 29, 2024 07:44 PM

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That subject line is rather flippant. And I have no doubt it will offend some mush cookie. But that'

That subject line is rather flippant. And I have no doubt it will offend some mush cookie. But that's just too bad because here’s why I used that particular word: === Ben, I was re-listening to one of your Learnistic audio lessons about familiarity. (You referenced Leo Burnett.) Familiarity is big for my business. I do power washing, house painting, and deck staining. I've driven a red truck for years. When someone new wants their house power washed, invariably they tell me, "I've seen your red truck in the neighborhood for years." Also, the best advertising I've ever done is to be seen working. For whatever reason, when you're on a 32 foot ladder, cleaning the gutters of a house, that gets people's attention. They remember that, and then they hunt you down and want to do business. Hope you have a great Thanksgiving. David Mueller === Thank you Mr. Mueller… I certainly did. To David’s point: The late, great Leo Burnett’s word “Familiarity” is just another word for Proximity — which can be an almost creepy-effective force of persuasion & influence that has been responsible for not just creating entire industries in business… but has been responsible for everything from breaking up 50+ year marriages to horrifying acts of mass genocide (and that ain't no exaggeration). Yes, a potent force indeed… I wrote an entire Email Players issue about it last year. And this force of persuasion is also “built in” to the approach I use for a marketing funnel that I have been using since at least 2009 after I first heard the teaching the year before that made me put it all together in a way that works for my business. I call it: “The Marketing Funnel of Love” Very apt for that vaginal-of-all-vaginal Hallmark holidays Valentine's Day next month. And it’s based first and foremost on simplicity — it’s like 5-6 steps, max. No having to create an info graphic of 35+ steps or whatever. And even with the those 5-6 steps, you only “have” to do the first 2 or 3 for your business to potentially make out like the proverbial bandit, in my experience. Anyway, like I said, Proximity is built-in to this kind of funnel. It’s just a natural result of aggressively implementing it. That’s been my business’ experience, at least. I teach it in depth in February’s Email Players issue. To subscribe in time for the deadline go here immediately: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Along with the February “Marketing Funnel of Love” Email Players issue, I am also including an 8-page bonus called: “The Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. To subscribe before the deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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