That subject line is rather flippant. And I have no doubt it will offend some mush cookie. But that's just too bad because hereâs why I used that particular word: === Ben, I was re-listening to one of your Learnistic audio lessons about familiarity. (You referenced Leo Burnett.) Familiarity is big for my business. I do power washing, house painting, and deck staining. I've driven a red truck for years. When someone new wants their house power washed, invariably they tell me, "I've seen your red truck in the neighborhood for years." Also, the best advertising I've ever done is to be seen working. For whatever reason, when you're on a 32 foot ladder, cleaning the gutters of a house, that gets people's attention. They remember that, and then they hunt you down and want to do business. Hope you have a great Thanksgiving. David Mueller === Thank you Mr. Mueller⦠I certainly did. To Davidâs point: The late, great Leo Burnettâs word âFamiliarityâ is just another word for Proximity â which can be an almost creepy-effective force of persuasion & influence that has been responsible for not just creating entire industries in business⦠but has been responsible for everything from breaking up 50+ year marriages to horrifying acts of mass genocide (and that ain't no exaggeration). Yes, a potent force indeed⦠I wrote an entire Email Players issue about it last year. And this force of persuasion is also âbuilt inâ to the approach I use for a marketing funnel that I have been using since at least 2009 after I first heard the teaching the year before that made me put it all together in a way that works for my business. I call it: âThe Marketing Funnel of Loveâ Very apt for that vaginal-of-all-vaginal Hallmark holidays Valentine's Day next month. And itâs based first and foremost on simplicity â itâs like 5-6 steps, max. No having to create an info graphic of 35+ steps or whatever. And even with the those 5-6 steps, you only âhaveâ to do the first 2 or 3 for your business to potentially make out like the proverbial bandit, in my experience. Anyway, like I said, Proximity is built-in to this kind of funnel. Itâs just a natural result of aggressively implementing it. Thatâs been my businessâ experience, at least. I teach it in depth in Februaryâs Email Players issue. To subscribe in time for the deadline go here immediately: [httpsâ¶//www.EmailPlayers.com]( Ben Settle P.S. Along with the February âMarketing Funnel of Loveâ Email Players issue, I am also including an 8-page bonus called: âThe Business of Lustâ And itâs like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, hereâs some of whatâs inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ainât nothing new under the sun..) * How to âsnuff outâ email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the worldâs best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near âcaveman proofâ way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920âs - 1940âs to grow his media empire â with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800âs. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan thatâs made my business the most sales over the years. To subscribe before the deadline go here: [httpsâ¶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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