How Hollywood’s most reclusive movie director creates frothing-at-the-mouth fans

My opinion: Hollywood is an irredeemable swamp I believe will totally collapse in the next 5-10 years — leaving an unprecedented opportunity for new filmmakers, writers, producers, directors, and investors to pick up the pieces and maybe put out content people are asking for and want to pay to watch. Until then? There are many lessons the wise marketer can still extract from it. Take movie director David Lynch, for example. I can’t say I like or understand all David Lynch movies. I did mostly enjoy the original Twin Peaks (not the movie, and haven't seen the new show) and Blue Velvet, though. And I have been applying one thing he does in all his films and TV shows to email for years that's been quite profitable. But a while back I remember reading an article in The Guardian about him. And I took notes on some of the more interesting success-related lessons within. Like, for example: * Lynch is a "Mission first" guy through and through. * Which is how he generates so much loyalty from people who should hate him, and despite him avoiding people via his being extremely reclusive. * He's a filmmaker who rarely watches movies. * Whether purposely or accidentally, he has mastered the art and craft of creating a Status about himself, where even if someone thinks his work is dog pewp, they will call him a genius while badgering anyone who disagrees. And the list goes on. The punchline: David Lynch is an example of someone with an especially powerful personal brand to those who know him - both those who like him or his movies and those who can't stand him or his movies. That brand makes his movies sell and his ideas taken seriously by his core fans by "default." If they see a Lynch movie advertised, they are going, no trailer or hype required, and very likely bringing friends. Sales by default is a beautiful thing for any business. And it’s something I have seen happen simply via relentless daily emails. Over time, this phenomenon can happen automatically. You just have to do the work of sending the emails. One way to make that a ho' lot easier is with BerserkerMail. We designed it first and foremost to make the process of loading, sending, scheduling (especially entire multi-step campaigns) as frictionless as possible. Literally down to 2-3 clicks. The interface was designed by my business partner Troy Broussard who is a former Navy Nuke Engineer-turned-software developer and top email automation specialist who used to automate, manage, track, and test 30-50 million emails per for his clients and knows all about what works and what doesn't, with that knowledge "built-in" to the platform in many ways. More: We recently redesigned the sales page, too. And we now also give a valuable email training I wrote to those who get the free test drive you can profit from whether you decide to use BerserkerMail or not. More info on all this here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle P.S. One thing about the new page's design both Troy, myself, Stefania, and I think the entire team gets eye sores looking at are a few stock images we have on there as placeholders while we find better ones. (Only visible on the desktop, not mobile) I bring this up because of this: Soon we'll be having a contest to my list to get better photos (of actual people on my list using the platform, to replace those three godawful stock photos on there now) where the hand-picked winners will not only get a free BerserkerMail account, but a free autographed book of any one title I sell - big or small ticket, doesn't matter. I'm still having the agreement drawn up. (The winners will have to give us the rights to use their pic on the page) But if that interests you, stay tuned.. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA