Price resistance? Never heard of her

I was once on a podcast asked about what’s working especially good now for my sales copy and emails these days? I had several answers for this. For example: One was this idea of not trying to swim upstream, always trying to out-ninja people with tactics and persuasion choke holds, beating someone into submission with lame mental game tricks just to get a sale. And instead go the opposite way. i.e., Less energy and effort. I illustrated my point with the movie “Babe”. Babe (if you never saw it) is about a pig who becomes the world’s greatest sheep herder. While the sheep dogs threaten, bite, and yell at the sheep to bend them to their will (taking a lot of time and energy, and coming home exhausted)… Babe simply asks the sheep politely if they will go move to the other fence or into the back of the truck or whatever. The sheep end up loving Babe. They do his bidding without any resistance whatsoever. And, they are even happy to do it. So it is with email, copywriting, marketing, and all persuasion. It’s like A-list copywriter Doug D’Anna told me: (Paraphrased) “If I walk into your house I can get your dog who loves you to jump out of your lap to come to me, a complete stranger she’s never met. Want to know how? Simply by holding up her favorite dog cookie.” Anyway, some cud to chew on, Pork chop. On a (somewhat) related note: BerserkerMail has an official podcast now. It’s produced by my long-time podcast collaborator and Email Players subscriber (who used to produce all my podcasts) Jonathan Rivera, and is hosted by my biz partner and Navy Nuclear Engineer-turned-email-automation-specialize Troy Broussard. Quite the combo… Although unlike a lot of podcasts it goes deep, and not wide. So not going to entertain the make money online prole class much. Here’s the link to listen: [https∶//www.EmailPlayers.com/berserkermailtv/podcast]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA