The secret to creating content customers dare not discard come hell or high water?

Email Players subscriber Paul do Campo exposes one of my tricks: === Ben I want to fill you on in something interesting about your books... I'm in the process of moving from state to state. We're starting fresh; getting rid of 95% of our things, and moving temporarily into a furnished home. But one thing I have NOT gotten rid of are your books and newsletters (along with SOME high-ticket courses like Booklets from Titans presentation, Ken McCarty, Dan Kennedy, etc). I had a large bookshelf full of books but I donated almost 100% of them. Including a whole row of books from Dan Kennedy because they're inexpensive to buy again. My reasoning: Not that they aren't valuable to me, but all those books are easily accessible again; most of them you can buy like new from used bookstores, or rent from the library. But not yours. Its shown me an interesting fact of what good price strategy does: keep your brand in people's homes === If you want to start creating & selling content that taps into this phenomenon — that goes well beyond just pricing, and into an approach I use as a whole — see the October Email Players issue. This is the last email I’m sending promoting it. After this, it’ll be too late to subscribe in time for it. That means if you want in on time to get it, you best hurry: [https∶//www.EmailPlayers.com]( Ben Settle P.S. I’m also including an extremely valuable bonus with the October issue: “How To Use World-Building & Sociological Marketing To Become A Niche Unto Yourself” Here’s the scoop: Since I have been getting a lot of questions about the last two issues (about World-Building and Sociological Marketing) from Email Players subscribers & BizWorld readers… I wanted to keep the discussion going in this 12-page bonus, which was recorded as an interview for Email Players subscriber Ray Brehm’s private customers. These ideas are not directly related to the content creation approach inside the October issue. And yet, if you take that kind of content and rapidly implement it within a World you create around your business your audience loves being in and doesn’t want to leave, it’s almost like 2 + 2 doesn’t equal 4 but more like equals 4,000. Here are some highlights inside this bonus I’m sending with the October issue: * The “racist” policy I strictly adhere to in my World-Building that makes liberals squirm while drinking their pumpkin spice lattes safely behind their homogeneous gated communities. * How to sell offers to your list that 99% of the people on it couldn’t care less about buying much less using. * The powerful World-Building secret of a small retail shop owner I know who has everyone from street prostitutes to Hollywood A-list actors and actresses (and their stylists) clamoring to buy from her, wanting to hang out at her store, and telling her all their problems. * The #1 biography I suggest to business people that I use for getting the best ideas for my own business World-Building endeavors. * Why chasing money, metrics, and algorithms like a chicken with its head cut off is probably the single worst way of doing business ever invented by all of goo-roo-dom. * A “litmus test” for knowing if you’re doing World-building correctly just by the kind of questions your leads and customers ask you. * A cunning way for helping to make sure your business’s audience has lots of fun buying your offers, consuming your information, and dealing with you day in, and day out. (People tend to love to buy from businesses that make buying fun… and this is one surefire trick for doing just that, which probably anyone can do.) * Advice (none of them ever wants to hear, but too bad) to marketers who want to have an email or other kind of writing-centric business but have trouble motivating themselves to write. * A government-sponsored TV show that is probably the single best “template” for having a successful Sociologically-driven business within a World people love to enter and hate to leave. * How I choose who to JV with and who I won’t JV with. (I’ve turned down JVs with good friends as well as have done JVs with business people in my niche that are despised… and the reason has absolutely nothing to do with money, brand, reputation, or even the offer. It’s all centered around servicing my Sociologically-build World in my business.) * Why I turn down appearing on probably 9 out of 10 “online summits” I am invited to speak on — even those run by people I know, like, trust, and would otherwise like to do business with. To get this you’ll have to subscribe before the October issue deadline. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA