Hope for heart-broken content creators spinning in the tangled web of IM nonsense

Daily email reader Nicole Dunkley checks in: === Hi Ben, I just wanted to let you know that I finally get it... I've had my head in the sand and heart broken more times than I can count by gooroos I just can not relate to. I'm just so tired of tactics and many of the things you speak of... I know how I found my way on to your email list, and for me, you're a hidden treasure... I know I'm outside of you're typical target market. But, I pay attention to what others may not necessarily be saying. I almost dismissed your newsletter from the start? and even thought not to subscribe. I'm so glad I did. Why? But, I can be stubborn, and I am curious by nature. I don't judge books by its cover. I finally understand myself more in reading your daily emails. And I do look forward to them and have learned a lot. Since by your standard, I'm not ready for Email Players the only thing I had left to do is grab your books and revisit old newsletters via your blog. I'm literally the sociologist, teacher and marketer...although a newbie who's been spinning in a tangled web for far too long.. I actually cringes and clam up at some of the psychological things I see online. I failed calculus in high-school and am not a fan of complexity or numbers. The word split testing, ads and complex math gives me heart burn. To know I can build a business...my way...the worldbuilding way...and not the brah marketing way...is everything! It works with my personality. Thank you for your humor, mystery, and insights. I love puzzles and your world is surely that. Thank you elBenbo. Today I will begin with Berserker Mail and my world building Empire. With so much gratitude, Nicole ==== Something to think about: The approach she is referring to that she sees me doing, that is simple, that is not based on a maze of complexity and “brah marketing” (never heard that one before — will be using henceforth…) nonsense is also something I apply to my approach to content creation and selling — something I have a bit of experience in after 21+ years of cranking out nearly 10,000 pages of combined book & newsletter content… an estimated 300-400+ hours of combined audio/video content I have recorded floating around… and something like 7,000+ emails I’ve written/sent over that time. Not to mention the high fees that content commands. And, of course, the high engagement it gets. It ain’t because I’m some kind of natural either. But, there is an approach I take — purely conceptual, not tactical — that I teach inside the October Email Players issue that I believe most any other content creator & seller can use to get dramatically better results with content, regardless of the format that content takes (text, print, digital, audio, video, whatever). The deadline to subscribe is tomorrow if you want in on time. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. I’m also including an extremely valuable bonus with the October issue: “How To Use World-Building & Sociological Marketing To Become A Niche Unto Yourself” Here’s the scoop: Since I have been getting a lot of questions about the last two issues (about World-Building and Sociological Marketing) from Email Players subscribers & BizWorld readers… I wanted to keep the discussion going in this 12-page bonus, which was recorded as an interview for Email Players subscriber Ray Brehm’s private customers. These ideas are not directly related to the content creation approach inside the October issue. And yet, if you take that kind of content and rapidly implement it within a World you create around your business your audience loves being in and doesn’t want to leave, it’s almost like 2 + 2 doesn’t equal 4 but more like equals 4,000. Here are some highlights inside this bonus I’m sending with the October issue: * The “racist” policy I strictly adhere to in my World-Building that makes liberals squirm while drinking their pumpkin spice lattes safely behind their homogeneous gated communities. * How to sell offers to your list that 99% of the people on it couldn’t care less about buying much less using. * The powerful World-Building secret of a small retail shop owner I know who has everyone from street prostitutes to Hollywood A-list actors and actresses (and their stylists) clamoring to buy from her, wanting to hang out at her store, and telling her all their problems. * The #1 biography I suggest to business people that I use for getting the best ideas for my own business World-Building endeavors. * Why chasing money, metrics, and algorithms like a chicken with its head cut off is probably the single worst way of doing business ever invented by all of goo-roo-dom. * A “litmus test” for knowing if you’re doing World-building correctly just by the kind of questions your leads and customers ask you. * A cunning way for helping to make sure your business’s audience has lots of fun buying your offers, consuming your information, and dealing with you day in, and day out. (People tend to love to buy from businesses that make buying fun… and this is one surefire trick for doing just that, which probably anyone can do.) * Advice (none of them ever wants to hear, but too bad) to marketers who want to have an email or other kind of writing-centric business but have trouble motivating themselves to write. * A government-sponsored TV show that is probably the single best “template” for having a successful Sociologically-driven business within a World people love to enter and hate to leave. * How I choose who to JV with and who I won’t JV with. (I’ve turned down JVs with good friends as well as have done JVs with business people in my niche that are despised… and the reason has absolutely nothing to do with money, brand, reputation, or even the offer. It’s all centered around servicing my Sociologically-build World in my business.) * Why I turn down appearing on probably 9 out of 10 “online summits” I am invited to speak on — even those run by people I know, like, trust, and would otherwise like to do business with. To get this you’ll have to subscribe before the October issue deadline. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA