How to scientifically create a chain reaction of sales & influence in your niche

Not long ago I rewatched Oliver Stone’s: “JFK” And, it got me to thinking about this reliable scientific formula for profiting from content: “Speed + mass = force” I’ll be writing a lot more about creating content with speed next month. But as far as mass goes: There is a fascinating part of the movie where the main character Garrison (played by Kevin Costner) meets with a mysterious soldier code named “X” in Washington D.C. (played by Donald Sutherland) who tells a fascinating story about the conspiracy used by the players behind the scenes to pull off assassinating Kennedy. I won’t ruin the whole movie. But the following is admittedly “spoilery” if you haven’t seen it. Here goes: === You’ve become a significant threat to the national security structure. They would have killed you already but you got a lot of light on you. Instead, they're trying to destroy your credibility. They already have in many circles in this town. Be honest. Your only chance is to come up with a case. Something. Anything. Make arrests. Stir the s--t storm. Hope to reach a point of critical mass that'll start a chain reaction of people coming forward. Then the government'll crack. Remember, fundamentally, people are suckers for the truth, and the truth is on your side, Bubba. I just hope you get a break. === Now apply that to content creation. Create so much (high quality, of course) content, so quickly & relentlessly, that it can’t help but reach a point of critical mass that’ll start a “chain reaction” of your own... of people finding, engaging with, consuming, and responding to your business. Do it long enough and I can almost guarantee you this can happen. How can I be so sure? Because it’s what I’ve been doing the last several years. In the last 12+ years alone I have published nearly 150 Email Players issues, pounded out more books than I can even keep track of, and have written not just one email per day but often several emails per day (by end of this month I will have sent 185 pages of emails to my list...) — not to mention recording hundreds of podcasts and other content, guest appearing on probably hundreds of others' podcasts, all kinds of public speaking events, mastermind guest trainings, and the list goes on. It’s just content, content, content. Every single minute of every single part of my working day. This includes while working, while on one of my 10-mile walks (where a lot of content ideas come to me), and even while sitting around watching TV or laying around in bed at 2:25 am before the alarm I set for 3:00 am goes off and ideas start flooding in. All those ideas and content are a result of force. That force of ideas and content beget more ideas and content. The result? A chain reaction of sales & influence in your niche. It’s a very real phenomenon not only I but many others I know have experienced. As far as creating the content so it is high quality, and people not only are okay with paying a lot of money for it but all but expect to? See the October Email Players issue. It’s all about an approach (not a checklist) I have used for years to do just that. It does not matter what kind of content you are creating either — print, audio, video. It’s not the mechanical how-tos that are important, it’s the approach. An approach I daresay I demonstrate with nearly every book and course I sell, that your business, too, can start using as well. The deadline to get this baby is in a few days. After that? Too late… Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. I’m also including an extremely valuable bonus with the October issue: “How To Use World-Building & Sociological Marketing To Become A Niche Unto Yourself” Here’s the scoop: Since I have been getting a lot of questions about the last two issues (about World-Building and Sociological Marketing) from Email Players subscribers & BizWorld readers… I wanted to keep the discussion going in this 12-page bonus, which was recorded as an interview for Email Players subscriber Ray Brehm’s private customers. These ideas are not directly related to the content creation approach inside the October issue. And yet, if you take that kind of content and rapidly implement it within a World you create around your business your audience loves being in and doesn’t want to leave, it’s almost like 2 + 2 doesn’t equal 4 but more like equals 4,000. Here are some highlights inside this bonus I’m sending with the October issue: * The “racist” policy I strictly adhere to in my World-Building that makes liberals squirm while drinking their pumpkin spice lattes safely behind their homogeneous gated communities. * How to sell offers to your list that 99% of the people on it couldn’t care less about buying much less using. * The powerful World-Building secret of a small retail shop owner I know who has everyone from street prostitutes to Hollywood A-list actors and actresses (and their stylists) clamoring to buy from her, wanting to hang out at her store, and telling her all their problems. * The #1 biography I suggest to business people that I use for getting the best ideas for my own business World-Building endeavors. * Why chasing money, metrics, and algorithms like a chicken with its head cut off is probably the single worst way of doing business ever invented by all of goo-roo-dom. * A “litmus test” for knowing if you’re doing World-building correctly just by the kind of questions your leads and customers ask you. * A cunning way for helping to make sure your business’s audience has lots of fun buying your offers, consuming your information, and dealing with you day in, and day out. (People tend to love to buy from businesses that make buying fun… and this is one surefire trick for doing just that, which probably anyone can do.) * Advice (none of them ever wants to hear, but too bad) to marketers who want to have an email or other kind of writing-centric business but have trouble motivating themselves to write. * A government-sponsored TV show that is probably the single best “template” for having a successful Sociologically-driven business within a World people love to enter and hate to leave. * How I choose who to JV with and who I won’t JV with. (I’ve turned down JVs with good friends as well as have done JVs with business people in my niche that are despised… and the reason has absolutely nothing to do with money, brand, reputation, or even the offer. It’s all centered around servicing my Sociologically-build World in my business.) * Why I turn down appearing on probably 9 out of 10 “online summits” I am invited to speak on — even those run by people I know, like, trust, and would otherwise like to do business with. To get this you’ll have to subscribe before the October issue deadline. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA