why I have yet to change a single one of Willis’ pee-and-crap-filled diapers

Couple weeks ago Stefania tweeted: "Told my trainer this morning: it’s a point of personal pride that @elBenb0 has never changed a single one of Willis’ diapers nor made a single meal for us - he’s maybe used the microwave once or twice, but that’s it. She looked me like I was out of my mind" True story about that: A day or two after Willis was born, Stefania’s parents stayed with us for a few weeks. And one of the first things her dad Julio asked me while on my way out the door, laptop bag slung over shoulder, ready to get some work done on way to my detached office was: JULIO: Ben, you going to change diapers? elBENBO: I can change the diapers or I can make the money. He nodded in agreement. He never changed any diapers either. I don’t even think Stefania’s mom Margoth would let him. And in my case, it’s simply not a wise use of my time. Especially now, with the economy collapsing, where time is literally of the essence. Now let me be crystal clear for the wine aunts gasping in despair at this: If a dad wants to change diapers, I have nothing against it. This certainly ain’t me shaming anybody. Some guys have literally no choice, others even like doing it from what I've noticed. But when one learns how to valuate their time — down to the minute — and parse that with the realities of energy output, breaks needed, mental bandwidth expended on menial activities that are not getting you to your goals, not to mention other ticky-tack business-related tasks that can't be ignored… those multiple blocks of constantly interrupted work flow combined with the time spent wiping up shyt & piss several times per day for next couple years add up to quite a bit. Same with other domestic chores that gobble up time. This is one reason why Dan Kennedy's NO BS Time Management book is so vital. He forces you to figure out what your time is worth. Mine is high enough where it's one of the many reasons why I despise small talk, and possibly also why my output in a month is probably more than most peoples' output in a year as far as content creation, emails, sales pages written, novels published, etc. Time really does = money. Thus the long game dictates my approach. And not virtue signaling talking points on Twitter or Facebook to appease the wine aunts. All right, enough of this. Instead of changing diapers I put that time into high payout activities. One of which is obviously email. But, as I wrote in last month’s March Email Players issue I try to keep that time down to as little as possible, and for reasons I go into in that issue I won’t repeat here, because non-subscribers don’t deserve nor are they ready for or probably would be able to grasp the reasoning. All I will say is this: There are things I teach inside the upcoming double-sized April Email Players issue that, over time, have significantly cut down on the time spent, energy used, mental bandwidth projected on emails, while significantly increasing the ROI at the same time while I focus on more high payout activities. Not talking about secret writing techniques. Or, really, anything tactical at all. Just principles that can help leverage email. Where 2 + 2 doesn’t equal 4, but can potentially equal 4000. That’s my analogy. Principles mean leverage. Leverage means less time, effort, power output required. And less time, effort, power output required means more time, more effort, more power output can be put into even more projects, ideas, sales letters, writing, content creation, books, strategy implementation, etc. The April issue does not “say” any of this, incidentally. But that can be the effect of using what it teaches. Tomorrow’s the deadline to get this bad boy. Link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA