Dispelling all the horse shyt floating around about images in emails

Couple months ago I wrote about why BerserkerMail bans images in emails. And in that email I 'splained: === (1) BerserkerMail Co-founder Troy Broussard, myself, & the clients we cater to know how to sell without needing images, which means we could not possibly care less about using images, and we created the platform for our own businesses first & foremost. (2) It’s one of the 50+ ways we use to help clients get higher inbox delivery. (3) Since we don’t use/need images to sell with… we can’t be bothered to keep up with all the various ISP-specific, device-specific, or email reader-specific spam filter rules with images (like text-to-image ratios, etc), and it’s easier & less development resources to simply not allow them. There are also some practical reasons for the policy. Like, for example: Since the technology to “read” images is still weak (otherwise Captcha would be useless), this means we don’t have to waste time or resources policing the platform for people spamming out images that violate the user guidelines. It’s also less load on our servers, too, so we can keep the pricing down. Someday we might allow images. But it won’t be until technology to read them improves & is cost effective. So if using images is important to you, just use a platform that allows them. === Not going to reprint the entire email here. Most important reason is it helps get our clients higher inbox delivery. If you don't believe me about our inbox delivery, go ahead and ask any of our clients. Especially aggressive emailers like Ryan Healy & Daniel Throssell who have talked about it publicly. But the most amusing irony about this is: Since we launched in Fall 2021 we’ve seen screenshots of multiple Facebook posts nattering on about how we lie about how images can hurt delivery, that nobody in the email deliverability business knows about us (except, of course, the people in the business of delivering emails at our enterprise email provider that sends tens of millions of emails per month that we work directly with, but what do they know?), that we’re full of it, yada yada yada… even as the #1 “final boss” ESP some of these dorks shill for, and are probably affiliates for, literally says in their own support page that images over a certain (very small — 50kb) size can hurt delivery. i.e., that ESP basically says same thing we do: That images can hurt delivery. We’re just more hardcore about our rules, and ban them altogether. Far as we’re concerned: Anyone who thinks a trillion dollar company like Google that literally invented the idea of a 'promotions' tab in the first place ain't putting extra scrutiny on emails that contain images — big or small, trusted domain or not — can continue living in fantasy land if they want. But Google’s own documentation admits to this. So no need to take my word for it. All of which is why ESPs have to play Twister with images. Our attitude? Much easier to just not allow images at all. Especially since we don’t cater to businesses who don't know how to get high engagement, response,& sales without needing them anyway. Anyway, here’s another thing I wrote in that email about images: === Maybe I should type this next part extra slow so trolls going off their meds about images can keep up. Especially since this appears to be where some of their nonsensical assumptions originate from. If this was a video I’d even put a big, slow bouncing ball under the words just for them. All right here goes… + Nobody ever said images in emails don’t “work” + Or that images in emails are inherently “bad" + Or that a business should “never” use them In fact, I defy anyone to find a single sentence in the nearly 10,000 pages of combined book & newsletter content I’ve published… in the estimated 300-400+ hours of combined audio/video content I have recorded floating around, or in the 7,000+ combined emails I’ve sent to my list where I’ve ever said images don’t work, or never to use them. === Still waiting for someone to defy me on that. But so far crickets from the carpet-droolers in the troll brigade. Either way, here’s the reality: Using images in your emails takes absolutely nothing away from what I teach in Email Players each month. Use them, don't use them, it's none of my business, and I want nothing but the best for your business, either way. If you don’t believe me when I say that, simply ask any of the many subscribers who like using images in emails. But for anyone wondering if this means I endorse using images: No it does not. And in the upcoming double-sized April Email Players issue I go deep into why I, personally, do not use images in emails, that have absolutely nothing to do with why BerserkerMail bans images. I am indifferent to the subject either way personally. But I’m also 100% on board with why Troy Broussard (a for-real scientist, Navy Nuclear engineer, etc, who’s my business partner in my software companies) insisted on banning them on the BerserkerMail platform. But ultimately my own reasons have to do with sales. And also the entire approach I take to marketing & copywriting as a whole. The entire April issue is about my various approaches to email. Lots of self-loathing troll assumptions dispelled. Lots of options for thinking differently given. And, I daresay, lots of new profits for my Email Players subscribers will result. With the crap storm of problems going on with the banking, political, social systems all around the world, this info could not possibly be more timely. A lot of businesses are going to go down, hard, including, in my opinion, a lot of online marketers who don’t know the info inside the April issue. While, also in my opinion… those who adapt to, use, apply, and make a way of doing marketing and business will thrive and build upon the corpses of the dying businesses. That’s my prediction for what it’s worth and biased as it is. But we shall see. To subscribe in time for the April issue go here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA