The King of Late Night’s secret for creating social media addicts

Let’s talk about the late Johnny Carson. i.e., The King of Late Night — whose altar all today’s talk show hosts admittedly bow at. He never used social media. But if social media had been around in his hay day, I believe he’d have been 10x’s more popular than he was at the height of his fame — and that’s saying something considering he was easily one of the most popular men on the planet at the time. Even more well-known than the President of the United States. At least, according to polls & surveys. In fact, he had the power — had he chosen to use it — to sway elections, if he’d wanted. And many of the most popular talk show hosts & comedians (Seinfeld, Letterman, Steve Martin, etc) all admitted they learned from watching him and can’t even hold a candle to what he did. One of them (I forget which — Jay Leno? One of them…) was almost irritated saying Carson “made it look so easy” when it’s clearly not. And it’s ironic how he was THE top A-list celebrity that all the other A-list celebrities would hound and hover around ask about at all the A-list parties… while he’d do everything he could to avoid going and do the Irish good-bye (i.e., leave on the sneak when nobody was looking) when the opportunity presented itself, since he was so introverted. That said, he was mostly a miserable guy. And his career is more a what "not" to do lesson than anything else. Not just his string of divorces & terrible business decisions… but the mafia almost put a hit on him after he made a pass at the mob boss’s girlfriend. (According to Henry Bushkin — Carson’s lawyer and best friends for many years — the only thing that saved Carson was it was right around the time of the annual parade for Italians and they didn’t want the bad PR…) On to the point: Johnny’s show was always the topic of conversation. I’d go so far as to say his audience was literally addicted to his show. Proof: Every day at jobs, worksites, and offices around the planet people would talk about the previous night’s monolog — which even presidents and kings of countries tuned in for. And when I crafted & ran Social Lair game on my old elBenbo’s Lair Facebook group, I very deliberately did things to try to tap into that same effect. I wanted people to have almost no choice but to talk about my antics. Not just in my group, but in others’ groups and on other social media platforms. And — going by screenshots my Spy Network used to routinely send me — it was not unusual for other peoples’ groups to have their comments hijacked by people from my group, talking about my group, using our own lexicon of words (we had our own Lexicon up in elBenbo’s Lair), and basically letting elBenbo’s Lair “leak” over into those other groups. A phenomenon that put quite a bit more sales in my righteous pocket at times. Another thing I learned from Carson: How I picked my moderator/HBIC Misty. i.e., my Head Bytch in Charge. Misty did a magnificent job. And I very deliberately picked her the way Johnny Carson picked Bushkin to be his right-hand man. Before Bushkin came on board, Carson was barely netting $6,000 per month from the Tonight Show. And while that’s actually not bad for 1970 money (close to $50,000 per month today), it was peanuts compared to the $300 million fortune Carson had when he died in 2005 — which is nearly half a billion in today’s money. All a result of how Bushkin “meshed” with Johnny. And if you want to run an extremely profitable social media group-like environment, there are two pieces of advice I have: 1. Find a moderator like I did to keep the peace and run background things 2. Pick someone in the same manner I did — which is not only based on how Carson and Bushkin meshed (as well as how Jobs & Wozniak meshed with Apple) but also how some of the most brutal & effective armies have been created throughout history, too. I explain this in more detail on page 81 in my Social Lair book. After this weekend it goes back to selling for $555.00. But, until Sunday 3/19 at midnight EDT it’s $150.00 off ($405.00). To get the discount do this: 1. Go to the URL below and buy it before the deadline 2. Use code PLAYTHING at the check out (Make sure you see the price change before entering any info.) And that’s all there is to it. Here’s the link: [https∶//www.EmailPlayers.com/social]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA