Why Earl Nightingale would have mocked social media

One of the single most valuable & important programs I possess is Earl Nightingale’s: “Lead the Field” It should almost be required for every young person. And one theme that’s a thread interwoven throughout the entire program is the rank foolishness of wanting to be “liked.” Of seeking the approval of ones friends, family, co-workers, pals, colleagues, etc. And of acting like, behaving like, and being as much like everyone else to belong in a group. That’s a recipe for being completely boring and forgettable. As he puts it in the program: === Do you remember what Willy Loman said in Arthur Miller’s great play Death of a Salesman? He said, “The important thing is to be liked.” Willy Loman never grew up. He never knew who he was. His story is a modern tragedy. It’s always been a tragedy. It’s the story of the mob.... When a person has no identity of his own, that person will seek to find his identity in a larger group. That’s why joining groups of various kinds is so popular…Successful people follow independent paths. === And then talks about the top 5% who don't do the above. And how they do the exact opposite of the Willy Lomans. ol’ Earl knew what he was talking about. And I engineered my old elBenbo’s Lair Facebook group to do exactly what Earl said about the 5%. i.e., Create thinkers & leaders, not mindless cat pic likers & goo-roo chasers. It was designed that way. It was created, maintained, and Narratively-controlled in such a way that my members — those who didn’t fight it, and went with it, at least — were far and above smarter, sharper, and more successful than 95% of the rest of their dull-witted social media friends. Many still are, in fact, from what I see. Entire businesses were literally created in the group. And it’s why to this day, there are tight business partnerships & friendships its members continue to profit from and enjoy. It was just a very unique place. And I doubt anyone has been able to duplicate it since I killed it off. You dare doubt my word on this? Then maybe you’ll believe A-list copywriter Kim Krause Schwalm: “It's truly stunning how many great, long-lasting friendships and business alliances I personally gained from those hours of addictive time-wasting in the Lair. Friends like Stefania (as you call her), Misty Mozejko, Stefanie Klenner, Terri Melling Sassone, Galel Fajardo, Vicky Fraser, Faith Sage, Molly Pearson, Candice Parsons, Nathan Tschappler, Lisa Rangel, Charles Bram, Lauren Hazel...I could go on, I'm sure I'm leaving some folks out. We all have this amazing friendship and connection--plus they've been invaluable to my business—all as a result of the infamous ‘Lair’. Then there were the many knowledge bombs you and so many others dropped so generously that helped me build my copy training business in its early days. So, thank you! (Maybe I can convince you to bring it back one of these days?)” This didn’t just happen by accident. elBenbo’s Lair was carefully plotted, schemed, and executed. And it wasn’t until a few years ago when I decided to write all that plotting and scheming I did down on paper in my Social Lair book. I resisted writing this book for a long time before that mostly because I just wasn’t all that motivated to do so, since, yes, it was a lot of fun and quite profitable… but it was also a lot of work and time. That's why I don't use it anymore. I play with some of it on Twitter, but Twitter not the ideal platform for it. Mostly though, I'm still burned out from following my own methodology, despite the crap load of money, sales, it helped create for my business. But now I see no reason not to share what I learned and did for those willing to invest in such knowledge, to create even bigger, more influential, and more successful social media campaigns than I ever did. On that note, here’s the deal on the book’s sale today: Until Sunday 3/19 at midnight EDT it’s $150.00 off ($405.00). To get the discount do this: 1. Go to the URL below and buy it before the deadline 2. Use code PLAYTHING at the check out (Make sure you see the price change before entering any info.) And that’s all there is to it. Here’s the link: [https∶//www.EmailPlayers.com/social]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA