One thing Trump got right

There were so many marketing lessons from the Trump years I lost count. But the most powerful was probably: Narrative-building. He was good at creating media Narratives, hijacking his enemies’ Narratives, and imposing his own Narratives. For example, a lot of those weird Tweets people constantly complained about — including his biggest fans — were sometimes a distraction for something else he was doing (putting Federal judges in on the sneak, etc). He is, after all, a talented showman if nothing else. And what is showmanship really all about? Subterfuge, timing, pacing, withholding, building up to moments, misdirection, etc. I don’t think Trump was some secret genius playing “4dEe cHeSs!” or whatever. But for someone who was being attacked from all sides — including by his own administration & party & leak-happy staff from within — he did one helluva job on the Narrative-building side. Which brings me to the lesson: We live in a world full of ever-competing Narratives. Few of these Narratives are good for anyone but those who set them. And chances are, no matter how free, independent, or critical a thinker you pride yourself on being, you are following the Narrative of someone else, somewhere else, in some way, shape, or form. How many “educated” people fell for the jab Narrative? With even The Atlantic now beggning for “amnesty” from those they attacked? “We didn’t know!” That’s because you fell hard for a Narrative, Spanky. The news you choose to get your information from has a Narrative. The teachers you learn from have a Narrative. The people who make the entertainment you consume have a Narrative. The people you vote for, trust your money with, and let hang around you & your family have a Narrative. Everyone has a Narrative. And when it comes to a social media presence — which is, by its nature, potentially quite chaotic & unpredictable — it’s vital to create and maintain your own Narrative at all times. Especially if you want to monetize it properly and get the almost unbelievable engagement my old elBenbo’s Lair Facebook group got on a daily basis. Sometimes to the point where some people would get tossed in “Facebook jail” from posting so much the site’s algorithms assumed they were bots. I talk a lot about building your own Narratives in my Social Lair book. It normally sells for $555.00. But, until Sunday 3/19 at midnight EDT it’s $150.00 off the listed price ($405.00). To get the discount do this: 1. Go to the URL below and buy it before the deadline 2. Use code PLAYTHING at the check out (Make sure you see the price change before entering any info.) And that’s all there is to it. Here’s the link: [https∶//www.EmailPlayers.com/social]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA