Dying alone and penniless in the goo-roo casino

Came a question: === Hello Ben I know you don't like to answer questions unless it's a customer. I have bought all your books on Amazon if that counts. I have recently found you and listened to all of your podcasts both of them. My question is how do I build a list while making my product? What is the incentive for people to get on the list and how does it work? Thank you for your time. === Translation: "I bought all your books on Amazon & listened to all your 230+ podcast episodes except for the ones about list-building" My opinion: I could literally hand this mope the entire near-12 year run of Email Players issues. Walk him through each of them word for word. And even open whatever program he uses to write emails with… and it wouldn’t do him a lick of good. How do I know? Because he’s still wandering the goo-roo casino. The goo-roo casino is a term I invented many years ago to describe this phenomenon. Personally, I despise casinos. Even more than I despise airports. But I can’t help but admire how they get away with psychologically manipulating schmucks even when they’re losing into thinking they are winning — by the way the machines react with pretty flashing lights and fun music, and the sneaky way the numbers are presented. It’s quite brilliant in its deviousness. Now relate that to the so-called internet marketing niche. It works nearly the exact same way. Unfortunately a lot of otherwise-smart people die (figuratively) penniless in the goo-roo casino, even as they think they are “winning” via buying yet another bright shiny cool sounding eBook all their other goo-roo casino pals on Facebook just bought, or by joining yet another coaching program everyone they know is talking about, when they haven’t even consumed, much less learned, the prior books/programs/coaching they invested in. Which brings me back to the guy above: Assuming he really did consume all my content he obviously didn’t really listen to it. If he had, he wouldn’t have asked that particular question. I can’t do much to help guys like that. I don’t know why they’re even on my list. Or, why they even follow me on my new Twitter account. But here we are.. As far as Twitter goes? If you want to follow my antics there, I'm at: [https∶//www.EmailPlayers.com/twitter]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA