Email guru takes the troll route - calls BerserkerMail straight up garbage!

Here are some of the things he says about it: * It’s one of the worst services he has ever used * Would take 5+ hours just to scratch the surface of how many claims are straight up bs * Our claims could even be outright deceit (ooh!) * A true deliverability expert he knows of 20+ years told him “Doesn’t sound like they know enough about email authentication just yet!” * Called BerserkerMail a straight up garbage service * Says we are even more confusing than Infusionsoft * Claims nobody in the “actual deliverability industry” knows who we are and they all think our claims are full of it * Then ended with how we’d be more honest if we admitted we don’t know anything about using images in emails, profiting from images in emails, etc That’s the basic gist of what we saw in the screenshot. And who knows? Maybe he has some points? So let’s look at the facts and find out. Never look a gift troll in the mouth, I always say… All right, so first thing’s first: Our COO Nicole English looked the troll up in the system out of curiosity, to see if he’d actually ever used BerserkerMail. And… no record of him ever being a client. So maybe she missed it or he got a test drive with a secret identity. Or maybe he used it on behalf of one of his clients. Or maybe, just maybe… he’s a liar. Who knows? His next complaint: “straight up bs claims” I can only assume he’s talking about us saying images can hurt email deliverability. He’s been squawking about it since the week we launched. He even flat out said we lie about it — even as the email platform he’s always shilling for literally says to keep images under 50kb because otherwise they can trigger anti-spams and damage user experience. And they’re wise to say that on their support page. Because images obviously can hurt email deliverability. In fact, this brings up something else I’ve been wanting to talk about. And that’s this business about why BerserkerMail bans images altogether. Here are just a few reasons: (1) BerserkerMail Co-founder Troy Broussard, myself, & the clients we cater to know how to sell without needing images, which means we could not possibly care less about using images, and we created the platform for our own businesses first & foremost. (2) It’s one of the 50+ ways we use to help clients get higher inbox delivery. (3) Since we don’t use/need images to sell with… we can’t be bothered to keep up with all the various ISP-specific, device-specific, or email reader-specific spam filter rules with images (like text-to-image ratios, etc), and it’s easier & less development resources to simply not allow them. There are also some practical reasons for the policy. Like, for example: Since the technology to “read” images is still weak (otherwise Captcha would be useless), this means we don’t have to waste time or resources policing the platform for people spamming out images that violate the user guidelines. It’s also less load on our servers, too, so we can keep the pricing down. Someday we might allow images. But it won’t be until technology to read them improves & is cost effective. So if using images is important to you, just use a platform that allows them. More: Maybe I should type this next part extra slow so trolls going off their meds about images can keep up. Especially since this appears to be where some of their nonsensical assumptions originate from. If this was a video I’d even put a big, slow bouncing ball under the words just for them. All right here goes… + Nobody ever said images in emails don’t “work” + Or that images in emails are inherently “bad" + Or that a business should “never” use them In fact, I defy anyone to find a single sentence in the nearly 10,000 pages of combined book & newsletter content I’ve published… in the estimated 300-400+ hours of combined audio/video content I have recorded floating around, or in the 7,000+ combined emails I’ve sent to my list where I’ve ever said images don’t work, or never to use them. Use all the images you want in your emails for all we care. Load ‘em up with memes, cute emojis, animated gifs — even go balls-out AMP. And make lots of money with them. It just won’t be on BerserkerMail. Because we don’t allow them. Still more: The guy trolling us says nobody in the “actual deliverability industry” knows us. Other than, you know, the people at the enterprise email delivery service who deliver our platform’s emails to inboxes each day. The exact same people who send & deliver nearly 30 million emails per month to inboxes and who also work with clients like Lyft, Microsoft, Wikipedia, the NHL, American Express, and even some of the ESPs our trolls probably use. They are also the exact same people who recently told Troy they were blown away by how we have better deliverability (especially the volume I send, which apparently runs contrary to what they expect to happen with so much email sent) than some of their other top clients using the same technologies, who’ve been at it way longer than us so have more trusted domains by the ISPs. But okay, nobody in the actual delivery industry knows us. Except, of course, people in the industry of delivering emails? These trolls… it just doesn’t work for them. Btw, true story about that: When I asked Pedro (BerserkerMail’s Senior Architect — he does most of the communicating with the delivery teams) on my social media page what he thinks of these dorks taking shots at BerserkerMail, his response was especially amusing. He said: === Considering that he’s taking “advice from a deliverability expert for 20+ years”, possibly drunk from copious amount of snake oil on what “deliverability” is all about. I’m 100% sure he doesn't even know what a Naive Bayes text classification is, nor how it's trained to identify and categorize emails. The loudest ones are always the dumbest. Also, we work closely with the people that ACTUALLY deliver email to an inbox. The final frontier on email delivery. I doubt a guy that has been throwing emails at a wall and seeing what sticks for 20+ years has 1% of the insight we have on how Google treats emails on 2023+. === i.e., we go where the data, in real time, leads us. Trolls bragging about experts they know & shouting virtue signals like “sToP gUESsinG!” in a Facebook echo chamber full of direct marketers ain’t the same ball park — not even the same sport — as owning & running your own platform, where businesses depend on you each day to deliver their emails or they literally might not be able to make payroll or pay the rent. Frankly, listening to trolls at all is doing your homework in the wrong library. Speaking of which: In another one of the troll’s BerserkerMail attacks (back during launch — we got 2 or 3 of these screenshots, and collect them like Pokeman cards to entertain people on my social media page) he pounded his chest about going to conferences and talking to Google, Hotmail, etc postmasters about images & deliverability. And I have zero problem believing he attends all the conferences. Probably even sits in the front pew taking notes. The make muney online guys in the Facebook groups & masterminds probably eat it up. And that's great if you’re into asking the deer how to hunt it, instead of the hunter. But unless these big tech guys are growing their own businesses by sending commercial emails every single day to their own lists, selling their own offers, following their own rules & advice… you might as well ask your local post office’s Postmaster how to get more junk mail delivered while you're at it. Not to mention: We’re mostly talking about a company that brags about having a “creepy line” with your data, has been observed manipulating search results to influence elections, is accused of allowing billions of dollars in click fraud against businesses (for not doing more to stop bots), and has deleted users’ data for wrong think — including for saying things later proven true. They’re also currently being sued by The Republican National Committee. (For shunting most “right wing” email to spam but hardly any left wing email to spam) And they’re not only the guys who literally invented the “promotions” folder in the first place, but they’re so tight-lipped about their operation they don’t even share spam complaints with ESPs. If you want to trust their advice, go right on ahead. But BerserkerMail’s approach is the exact opposite: One of the first things Troy mandated to the team from the start was to begin by testing against what any of big tech platform say or claim. It’s important to understand something about Troy before I explain this further. Troy was not only a Navy Nuclear engineer (he had to do “for real” science or something could blow up 3 miles out to sea) but he was also the Executive Director of Technology for Encyclopedia Britannica, where he ran a $12 million department of IT developers & engineers. Later, he used all that knowledge to build a multi-million dollar SEO company, as well as to consult clients doing as much as $50 million per year with their own email automation, testing, inbox delivery, & best practices. So he knows how platforms & the programmers who build those platforms think. And the above’s how he made all his money & helped those clients: By NOT believing what any big tech platform says. Instead he assumes the opposite and tries to “break” what they say. That used to be the scientific method pre-2020. And our results for BerserkerMail by taking Troy’s legitimately scientific approach have been speaking for themselves for almost two years now. Whatever the case, none of this will calm down the ankle-biting troll brigade. But nobody cares what they think anyway. If anything, discerning business people — the only kind of clients we want — witness these trolls spazzing about us, see something in the milk obviously ain’t clean with them, and then check us out for themselves. Okay enough troll pathology for the soul. Copy Trolling is always entertaining, but I mostly wrote this email for our current clients (I will be pinning it up in the Berserkers Lair), affiliates who want to sell BerserkerMail and, yes... to promote the platform. To get a BerserkerMail test drive go here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle P.S. Almost forgot: The troll also said our platform makes ConfusionSoft look like SomwhatConfusingSoft (whatever that means). We're not sure what to tell the guy about that. I mean, even I can figure it out. And I’m as “tech caveman” as it gets. Maybe he should’ve asked the helpdesk? Nicole, Lance, & Sara are always standing by with a smile should he need assistance… But no need to take our word for it. Here’s what some of our clients say about its simplicity: === “The single best thing about this software is how easy it is to send an email. The number of clicks has been stripped to the bone. All the buttons are exactly where your mouse already is. And I can get an entire email done and sent in under two minutes.” — Daniel Throssell === “The UI on Berserkermail is buttery-smooth. The speed and reduction on clicks is a big plus, but I absolutely love smooth UI, and so far I'm impressed. Your dev team did a bang up job on this man.” — David Patterson === “You (and Ben)are so right. . .sending marketing emails with the other system I'd been using was being in the Maze at Hampton Court - I'd spend more time clicking this or that and getting nowhere fast rather than just doing my work. This platform is so easy to use it's not funny. And, believe it or not, I actually look forward to using it every day so much, so that I'm writing more prolifically than ever before.” — Andrew Finkelstein === “The first thing I want you to know is that I am IN LOVE with the platform. Not only for the comodity and speed of writing and scheduling my emails … Not only because of how f__g simple and intuitive the platform is … I also am experiencing two benefits because of the high deliverability.” — Iván Orange === “Berserker Mail is awesome. The search and import of csv is lighting fast, intuitive and easy to handle for merging. Tags are something out of this world.” — Luis Peluffo === “I have always had mediocre to bad experiences with broadcasting services (the worst being one that refused to send out an email of mine because they said it was "too controversial”). . .and it always confused me why every company made it so difficult to send a damn email and wanted me to do all this fancy shit with images or videos or whatever when I just wanted to communicate a message to my readers.” — David Lewis === “With Besekermail I enjoy sending emails to my list instead of dreading all the things I have to get through to do it. Seriously, Besekermail made emails fun again. Also, the archive function was a game changer for me with two new clients I just got. They wanted help with their emails and I was able to take the archive link send it to them to show I do as I talk about and the deal was done from there.” — Fabrion Mitchell === “I was hesitant to delete my list from my prior autoresponder. . .and go "All-In Berserker”. . . Even while I was “testing”, I knew Berserker Mail was: • Easier to use (required fewer clicks) • Much more intuitive (saved preferences) • Included more features (System Tags!) • A more forward-thinking platform (I LOVE The ARCHIVE Link) • Built with a much cleaner editor (love not having to futz with font styles) • And Faster… actually BLAZINGLY faster to work in.” — Dennis Jones === I don’t know… smells like simplicity from here. To experience BerserkerMail’s simplicity for yourself, get your free test drive here: [https∶//www.EmailPlayers.com/berserker]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. 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