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The startling business secret that rescued the DMV from being its own circle of hell

From

bensettle.com

Email Address

ben@bensettle.com

Sent On

Tue, Dec 6, 2022 02:42 PM

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There was a time I'd never thought I'd write the following words. But a couple years ago I discovere

There was a time I'd never thought I'd write the following words. But a couple years ago I discovered my DMV is no longer its own circle of hell. Here is what happened: Back in July 2020 Stefania and I had to go to the local DMV — she to get her Oregon drivers license, and me to renew mine. We went on the same day. But, we did not wait in line. We did not have to stand around or sit near smelly, dirty, and obnoxious people. Frankly, we did not even “wait” at all. Believe it or not, we had a pleasant experience. Two and a half years later and I still cannot believe it. But due to Covid, you had to make an appointment to go to the DMV in my area. And, when you were there… you were the ONLY one there. There was no line. Everything was sprayed down with disinfectant & was sparkling clean. And there were no rushed & frustrated employees who look like they’d rather be waterboarded than doing their jobs. If anything, the staff was extremely friendly and helpful. Including getting on the phone with social security for Stefania for almost an hour on her behalf — which is not their job, or something they were required to do. Apparently, due to a laundry list of reasons outside her control, they technically were not supposed to give Stefania a license at that time at all. But they pulled some kind of strings for her, at the main office in the Capitol, and got it done on the spot. There is no way that’d have happened with a huge line & miserable employees who hate their jobs. Anyway, I couldn’t help but wonder: “Why don’t they always offer this option?” I suspect many people — like me! — would happily pay a premium just to be able to get that kind of experience at a DMV, skip the line, have an entire hour dedicated just to me, with nobody else, no lines, and no having to deal with crowds, finding a seat, getting a number, etc. Only thing that’d have made it more pleasurable is serving food & drinks. Whatever the case: It was a perfect example of using service to give an enjoyable experience. Especially to an experience that is always not enjoyable. A powerful arrow to have in your business’ quiver. Especially if you want customers & clients looking forward to buying from you. And this is especially true if you use my 10-Minute Workday program. In fact, it’s my contention you don’t need to be the best marketer if you have the best service. An argument can be made (and is made by places like McDonalds and Disney) that great service is great marketing, with McDonalds even considering a clean bathroom part of the marketing budget last I heard. Something easily applied to any business selling online. My 10-Minute Workday program (that AWAI — not me — sells) is not for sale today. But, you can get on the waiting list at the link below. Here’s the link: [https∶//www.EmailPlayers.com/awai]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2022 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA

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