The Kraken of cucked business owners

Yesterday, I showed an adventure my business partner in software land Troy Broussard had after writing an email to our Learnistic clients about cucked business owners. Specifically, a guy who needed his wife’s permission to make a business decision. And how one of our (former) clients did not like the word “cucked.” To which we shot out another email riffing on that to make some more sales. It is an email I think everyone should read. Thus, here it is, reprinted for your reading pleasure: (Or displeasure, if you happen to be she who it is talking about…) === Back when I was soliciting investors for some of my software ventures, and the cucked business owner I mentioned did his “I need to ask my wife” thing, I moved on to other things. But I still wanted to do business with the cucked business owner. In many ways, I respected (and still do) his business chops. And he is brilliant at what he does. Yet, as I found out later, beyond the cucked-ness, there was another problem lurking under the surface like a giant kraken wanting to sink my ship. A kraken with many tentacles. A kraken with many ways to draw out pain and suffering. A kraken that your usually discerning C’App’n had no idea existed. The kraken I am speaking of is a complete and utter contrast in the ways our personalities, thinking, and decision-making works. In other words, for all my brashness and irritation, it was no more his “fault” than it was mine. We simply think differently. And that knowledge changed the entire game for me. After that, I instantly started making much better business decisions. People I’d have normally jumped into business with got rejected, while other people I’d normally have avoided suddenly became extremely attractive business partners, employees, team members, and JV prospects. The difference was literally night & day. And it’s effected everything about how I approach business: * How I talk to my customers * How I teach content * How I pick & choose employees and JV partners and investors * How I write emails (like this — yes, I am using what I learned “on you”, right now) * How I negotiate everything in life from million dollar business deals to getting my own kids to listen to me! All because of this knowledge I gained above. Knowledge you, too, can gain as well. How? By joining the Profit Pirates coaching program before the looming discount deadline, and listening to the monthly trainings by Stefania — or as Ben Settle calls her, “The Bride of elBenbo”, and as your C’App’n calls her “2.5” since she is 2.5% owner of Learnistic. Her knowledge in this area of personality typing is deep. And it doesn’t involve a single shred off nonsensical ‘woo-woo’ like I always assumed. When I see people talking about typing, they always make it sound like astrology. But Stefania’s is purely rational, logical, and scientific (based on the work of world-class scientists many years ago). === And so it went. Yes, I am biased. But in my opinion, Stefania’s knowledge in this area is unmatched. I’ve been using her wiles to predict behavior — buying behavior, business behavior, customer behavior, lead behavior, business partner behavior, and even HER behavior — for years now, and it’s an endlessly useful skill not 1 in 10,000 marketers really knows how to use. And even those who do know a little about it treat it like a tarot card reading. Not so Stefania’s take on things. It’s purely rational, logical, and, yes, scientific. Zero “woo” and all true. And she has been stockpiling quite a bit of trainings on the subject just for our Profit Pirates customers over the last year in her “Customer Telepathy” trainings. To listen to her trainings do this: 1. Join the Profit Pirates by Friday July 9th at midnight EDT 2. Go into the Sea Dog’s Den and listen to her trainings If your experience is anything like mine, it’ll change your entire approach to selling. And marketing. And, yes, business. As well as your personal, family, romantic, and other relationships. Here’s the link to go to before the deadline: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: