Open 6G marketing warfare is upon you whether you’d have it or not

Next month’s April “Email Players” issue has been a long time coming. And it is, in many ways, the most valuable content I’ve ever written. Certainly it’s been more valuable to my business than anything else I’ve written about. Whether it will be to anyone else I can’t say. Especially since, it’s actually quite low on “how to” info. And is mostly just an intro to something I have yet to see anyone else write about in my industry, but that I’ll be writing a lot about in the months and years ahead, applying it to various different aspects of business, marketing, email, copywriting, launching products, list building, and everything else I like to talk about and implement in my own businesses — in both the info publishing and software spaces. It is something I quite melodramatically refer to as: “Sixth-generation Marketing Warfare” The bad news is, it’s probably going to go over most peoples’ heads. I do not say that flippantly, either. It’s simply a fact based on publishing this newsletter for 10 years now and observing. I predict just like last October’s issue (about creating your own Marketing Universe), next month’s issue will likely confuse a lot of members of my hungry Horde on the first reading, and require multiple passes to "get" it all. i.e., it ain’t passive reading. But I believe those who dig in will run with it, study it, understand it, and go forth and conquer with it. Like for example guys like this: (Responding to the October issue) === Hi Ben, I agree with Stephen’s comment beginning the last newsletter, “it’s to advanced for me” but I’m not quitting. To tell you the truth I felt like a high school student reading something from a Phd level course. But I took a different approach. First I read the newsletter, then I read it again. The third time I start taking notes, then I read it a fourth time looking for something I understand. I then do my homework (watch the movies you recommend, read the books, etc). My level of understanding is growing. I feel like my knowledge has brought me to an undergrad level Thank You for making me smarter. === That’s the attitude I like that less than probably 1 in 1,000 people possess. And this is especially the case with next month’s issue. I say this as warning to the goo-roo fanboy as well as the hack & trick chaser. There are zero hacks or tricks inside. No swipe files to fap to with your Twitter friends. And nothing that is quickly implemented. It’s mostly big & dramatic concepts combined with pure strategy — both of which will take a lot of thought, work, and patience to implement. However, I truly believe those who take it to heart, who read it multiple times, and, most important of all, doggedly APPLY the info over the coming months, years, and decades will see that patience and work rewarded in ways mere money cannot measure. The reasons for this are many. And people who both read & understand it will understand. For now, I will just say this: For the longest time, I’ve treated business as WAR & not merely business. And if this issue does nothing but impart that on its readers I’ve done my job. The deadline to subscribe is tight this month. And that means if you want in, you can’t procrastinate. If you are a current subscriber and your credit card is expiring or you need a new one because of some low life hacker, put it on whatever card you use to pay for your phone and other entertainment bills then switch it later if need be. This is the One Email Players issue to rule them all imo. And its “fingerprints” will be on all future issues henceforth. Here’s the link: Ben Settle Copyright © 2021 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. PO Box 1056 Gold Beach Oregon 97444 USA To unsubscribe or change subscriber options, visit: