How Trump used Troll-o-nomics against Kamala

I’m going to miss this election season. The ads alone make me wish it’d go on for at least another few months. For example: One of the more effective political ads over the past several months especially was the one editing and juxtaposing various clips of Kamala in a way where she is basically debating with herself... saying how terrible the economy has been under her and Creepy Joe, while simultaneously insisting how great Bidenomics is and how proud she is of it. You can probably find the video on YouTube which I highly recommend. But here is the transcript: KAMALA: Every day prices are too high. Food, rent, gas, back to school clothes … That is called Bidenomics. A loaf of bread costs 50% more today. Ground beef is up almost 50%. There’s not much left at the end of the month. Bidenomics is working. The price of housing has gone up. It feels so hard to just be able to get ahead. We are very proud of Bidenomics. That ad is a beautiful example of what I call: “Upstairs Trolling” Or, maybe a better term is “Troll-o-nomics”…? Whatever the case, downstairs trolling is just what it sounds like — the fat loser sitting in his mom’s basement watching pournos and eating cheetos, pulling his mask down between bites so he doesn’t catch covid, yelling at the screen about whatever person more successful than him just wrote or said. But Upstairs trolling is quite different. In this ad’s case, it does not attack or devolve into carpet-drooling angry pushup trollery like the dorklords do on Reddit. Nor does it try to fight Kamala or argue with her, nor need to, as she does both to herself in the ad. The result is influence, persuasion, and chipping away at closed minds. And the reason it works: It’s a demonstration. And a dramatic demonstration at that. And one dramatic demonstration can do all the heavy lifting in your advertising. Which brings me to the November Email Players issue: I have long used a very specific kind of email based on the exact same principles that Trump used in the above ad - where you let your trolls, haters, reply guys, and 1-star reviewers, etc hang themselves with their own words. It’s not only a lot of fun to do it, but it can be quite profitable, makes the trolls look like compete idiots to those watching, and completely invalidates their opinions. If you’re lucky they will double down after. But usually they go away after that, from what I have seen. Either way your bank account wins. Anyway, you can learn about this kind of email and see how it works on page 23 in the nearly double-sized (36 pages vs the usual 20 pages) November Email Players issue. People across the board in the email marketing world have been scrambling this year due to low engagement, low response, low sales… and I suspect a lot of them would see that turn around fast if they but started exploiting trolls. In my experience people love watching trolls get exploited. And the November issue shows you all kinds of ways to do just that. You can read more about what’s inside in the P.S. below, if you choose. Otherwise, that grunting deadline is in just a few short days. Here’s the link to subscribe in time while you still can: []( Ben Settle P.S. Some of the secrets I teach about this inside include: * The secret behind how one of America’s most popular Presidents turned his worst haters into millions of new votes and political victories. * Some shamelessly racist ad copy I wrote for a restaurant for silencing the trolls and haters trying to get it canceled and shut down. * How to potentially turn even outright blackmail attempts against you or your business into sales. (One particularly troubled blue flame special tried to blackmail BerserkerMail earlier this year… and I simply did what I teach inside to benefit from it. On another note: If he is ever going to write the blog post he threatened to write about us, I just hope he spells my name right…as it’ll merely be milked for more benefit if he does.) * A secret way of foiling trolls trying to attack or slander you (once demonstrated by Bruce Lee while dispatching a bully) that makes them not only look stupid to anyone watching… but makes them ripe for profiting from. * A sneaky way used by Quentin Tarantino to exploit his critics and make a bundle of money at the same time. * A brilliant example (pulled word-for-word from one of Gary Halbert’s stock trading ads) to invalidate experts with more credentials than you about whatever it is you sell. (Gary did not have the credentials of a stock broker, a licensed financial advisor, or celebrity hedge fund manager. But what he did have was this copywriting “ace” hidden up his sleeve to help him rake in sales despite his lack of credentials.) * Exactly how I used Gary’s trick above to compete and prosper in the overcrowded weight loss niche without any professional credentials or before-and-after pics. * Advice from Mark Twain (and validated by two of the highest direct mail A-list copywriters who ever lived) about how to respond to reply guys complaining about typos in your emails, sales copy, or other content. * How to “tastefully” destroy & bury the credibility of trolls who spread lies about you. * Best way I have ever probably used to monetize snarky reply guy emails sending “drive by” insults. * A shrewd copywriting trick Trump recently used to make Kamala’s economic promises sound even more insane and idiotic than they already did. * Why celebrities are some of the best in the world at troll monetization (they almost have to be, to survive)… as well as a perfect example I saw one do that nearly anyone can swipe/model for emails. * The “eye poke” trick I use on social media to simultaneously mock reply guys & trolls while also helping my business get more sales, draw more fans, and build stronger customer relationships. All right so that’s a look at what’s inside. Here’s the link to subscribe before the deadline in a few days: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA