How trolling saved Lizzo’s life

This won’t win me any points with the “body positivity” crowd. But I’ve been keeping up on a lot of celebrity drama over the years. And I've been especially doing so this year for reasons I will write about next month. And I am convinced it was NOT sending Lizzo “good thoughts” or “positive vibes” that prompted her to recently start trying to get healthy and showing everyone her progress along the way. No, I argue it was good, old fashioned, life-saving… Trolling. Yes, a lot of it was no doubt very nasty, mean, even cruel trolling. But I would bet the biggest peanut buster parfait in the Land of Dairy Queen from those 1980's commercials that it was that trolling that pissed her off enough to change. And, yes, I would also argue it was trolling that could end up being something that not only prolongs her life, but also prolongs her career, her time with her family & friends, and her health, happiness, and future successes. Not to mention inspiring others in her fanbase to make changes too. Fight this all you want, argue with it all you want, hamster-spin it all you want. But nothing motivates like revenge. And while only she knows for sure... if I had to bet: I’d say Lizzo did it to get revenge on her trolls first and foremost and/or just shut them up. It’s not the most honorable or society-approved or Facebook like-worthy of motivations. But it is one of the best, most reliable, and most likely to succeed motivations you can tap into. Some very profitable ad campaigns for weight loss have had strong revenge angles. Revenge is not a dish best served cold. It’s a dish best served SOLD. And guess what? When you use my ways you can tap into this phenomenon to make sales. In fact, I use Lizzo as one of many examples of the benefits of using what I call Upstairs Trolling in the November Email Players issue. I believe, as a result of being trolled, she is playing a part (size big or size small, doesn’t matter) in America not being so obese and sick amongst her fans watching. After all, it’s all only fun & games until someone has a limb amputated due to high blood sugar or is found dead, ham sandwich in hand, in their 20s. It’s a dominoes effect: And Upstairs Trolling like I teach inside the November Email Players issue can not only help your business make lots more sales… but once in a while you might even make a real change in someone’s life for the better. I exaggerate not with this either. For example: I have had some truly nasty, snarky, self-loathing trolls over the years. Sometimes — not often, I do not want to make it sound like it happens every day — I will Upstairs Troll one of these dorklords, make sales from them, put their emotionally damaged comments on display using the approach I teach inside the November issue… and they will become a customer, get their acts together, stop their self-loathing ways (trolls are at heart self-loathing losers, that is why they troll), and in a very few cases even thank me years later. Again, does not happen all the time. But it can be one of many benefits of learning what’s inside the November Email Players issue. You can read more of what awaits you in there in the P.S. below. Otherwise, to subscribe before the deadline go here: []( Ben Settle P.S. Some of the secrets I teach about this inside include: * The secret behind how one of America’s most popular Presidents turned his worst haters into millions of new votes and political victories. * Some shamelessly racist ad copy I wrote for a restaurant for silencing the trolls and haters trying to get it canceled and shut down. * How to potentially turn even outright blackmail attempts against you or your business into sales. (One particularly troubled blue flame special tried to blackmail BerserkerMail earlier this year… and I simply did what I teach inside to benefit from it. On another note: If he is ever going to write the blog post he threatened to write about us, I just hope he spells my name right…as it’ll merely be milked for more benefit if he does.) * A secret way of foiling trolls trying to attack or slander you (once demonstrated by Bruce Lee while dispatching a bully) that makes them not only look stupid to anyone watching… but makes them ripe for profiting from. * A sneaky way used by Quentin Tarantino to exploit his critics and make a bundle of money at the same time. * A brilliant example (pulled word-for-word from one of Gary Halbert’s stock trading ads) to invalidate experts with more credentials than you about whatever it is you sell. (Gary did not have the credentials of a stock broker, a licensed financial advisor, or celebrity hedge fund manager. But what he did have was this copywriting “ace” hidden up his sleeve to help him rake in sales despite his lack of credentials.) * Exactly how I used Gary’s trick above to compete and prosper in the overcrowded weight loss niche without any professional credentials or before-and-after pics. * Advice from Mark Twain (and validated by two of the highest direct mail A-list copywriters who ever lived) about how to respond to reply guys complaining about typos in your emails, sales copy, or other content. * How to “tastefully” destroy & bury the credibility of trolls who spread lies about you. * Best way I have ever probably used to monetize snarky reply guy emails sending “drive by” insults. * A shrewd copywriting trick Trump recently used to make Kamala’s economic promises sound even more insane and idiotic than they already did. * Why celebrities are some of the best in the world at troll monetization (they almost have to be, to survive)… as well as a perfect example I saw one do that nearly anyone can swipe/model for emails. * The “eye poke” trick I use on social media to simultaneously mock reply guys & trolls while also helping my business get more sales, draw more fans, and build stronger customer relationships. All right so that’s a look at what’s inside. Here’s the link to subscribe before the deadline in a few days: []( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA